Effect of Multimedia Design Principles on Situational Interest of Adult Learners

1. Effect of Multimedia
Design Principles on
Situational Interest of
Adult Learners
Tonia A. Dousay
January 25, 2013

2. Cognitive Theory of Multimedia
Learning
Multimedia Sensory Long-Term
Presentation Memory Working Memory Memory
integrating
words ears sounds verbal model
media selection
media organization
prior
knowledge
pictures eyes images pictorial model
2

3. Multimedia Design Principles
Principle Description
multimedia text combined with content-related images
modality narration is used instead of written text in
animations
redundancy do not duplicate spoken words or narration
segmenting break down lessons into smaller parts
3

4. Multimedia Design Treatments
Screen Title Animation-Narration-Text
Animation
Summary Text
4

5. Situational Interest
Triggered Enjoyable Maintained Meaningful
5

6. Analysis of Variance
What are the effects of the modality and redundancy design principles on
Situational Interest-triggered?
Source SS df MS F p partial η2
Between 6.352 2 3.176 4.269 .017 .079
Within 73.646 99 .744
Total 79.998 101
6

7. Analysis of Variance
What are the effects of the modality and redundancy design principles on
Situational Interest-maintained?
Source SS df MS F p partial η2
Between 5.623 2 2.811 5.145 .007 .094
Within 54.096 99 .546
Total 59.719 101
7

8. Analysis of Variance
What are the effects of media designed to affect situational interest on
learner achievement?
Source SS df MS F p partial η2
Between .008 2 .004 .003 .997 .000
Within 135.012 99 1.364
Total 135.020 101
8

9. SIS-M Results by Group
4.5
3.973
4 3.732 3.815 3.628
3.43
3.5 3.147
Situational Interest
3
2.5
2 Triggered
Maintained
1.5
1
0.5
0
narration text narration-text
Design Treatment
9

10. Implications
O Repetition studies
O Relationship between combining principles
O Influence of segmenting
O Variance of pretest format
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