Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
52. This report summarizes our in-
depth review of over 55,000
campaigns, which served over
37 billion
impressions.
(46 times more than last year)
adroll.com, @AdRoll
Facebook by the Numbers
53. YOY Increase in Facebook Spend by Industry
adroll.com, @AdRoll
55. B2B is Embracing Programmatic on Facebook
- B2B used Retargeting on Facebook for
content marketing and as a way to increase
social engagement.
- B2B CTRs increased by 140% and ASPA
increased by 60%
adroll.com, @AdRoll
56. Performance Lift by Adding Cross-Device
Retargeting on Facebook
adroll.com, @AdRoll