Tokopedia - How Tokopedia Became one of Indonesia’s Most Promising Startups
•Download as PPT, PDF•
7 likes•5,774 views
Leontinus Edison, co-founder of Tokopedia, at Indonesia Satellite 2013.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Tokopedia - How Tokopedia Became one of Indonesia’s Most Promising Startups
Similar to Tokopedia - How Tokopedia Became one of Indonesia’s Most Promising Startups (20)
More from e27
More from e27 (20)
Recently uploaded
Recently uploaded (20)
Tokopedia - How Tokopedia Became one of Indonesia’s Most Promising Startups
- 1. Little Story From Tokopedia
- 2. Internet Overview NO. Country Users 1. China 538 M 2. India 137 M 3. Japan 101.2 M 4. Indonesia 55 M 5. South Korea 40.3 M http://www.internetworldstats.com/stats3.htm
- 3. What About Indonesia? # 1 China baidu.com Japan yahoo.co.jp South Korea baidu.com Indonesia google.com • Top website based 2 QQ.com google.co.jp qq.com facebook.com on Alexa Rank is 3 taobao.com f2c.com google.com blogspot.com 4 sina.com.cn youtube.com facebook.com youtube.com LOCAL 5 google.com.hk amazon.co.jp naver.com google.co.id MARKETPLACE 6 163.com google.com youtube.com yahoo.com 7 weibo.com rakuten.co.jp taobao.com detik.com 8 tmall.com facebook.com google.co.kr kaskus.co.id 9 10 sohu.com hao123.com livedoor.com ameblo.jp daum.net google.co.hk wordpress.com blogger.com • INDONESIA??
- 4. Indonesia E-Commerce Prospect is great but does not make a big jump. Overview • WHY? • Infrastructure. • Security. • Awareness, Culture, Habit. • Ecosystem : Merchant, E-commerce facilitator, Payment, Logistics
- 5. Indonesia E-Commerce Overview Indonesi a ? NONE Classified Ads
- 6. Problems @ Classified Ads Fraud Attempts There are no guarantee, after buyer send the money to seller, they will receive the items
- 7. Problems @ Classified Ads Scalability Difficult to maintain, a lot of manual works, it's not convinient at all
- 8. Tokopedia as a Solution Solution #1 a simple way of opening & maintaining an online store
- 9. Tokopedia as a Solution Solution #2 better & safer online shopping experience
- 10. Shopping At Tokopedia • Secure transaction through our escrow account • Easy to connect and communicate • Product information, rating, review, reputation, online tracking. • Personal Assistant
- 11. Business Using Tokopedia • You will get your own subdomain • Simple way to manage online store • Easy to connect and communicate • Gain trust even for newbie • Personal Assistant
- 12. Investor - Why? WE WANT TO BUILD A BIG BUSINESS NOT ONLY A HOBBY Launched in 1995 Launched in 2004 Launched in 1998 USD 100k in 1995 $500k in June 2004 $100k in August First provit in 2001 $12.7 M & $27.5 M in June 1998 2005 $25 M in June 1999 Net lost 3.36 M in 2005 Positive cash flow Sep 2009
- 13. Investor - Why? • Investors as business partner and mentor • Accounting, Finance and Tax • Legal Document and business lawyer
- 14. The Journey Begin 3Ts = Team, Tool, Time
- 15. The Journey Begin - TEAM • Team is the most important part, because we are creative industry. WE NEED A-GRADE EMPLOYEES. • A lot of great peoples but only some of them fit in with the founders. • BUILD OUR OWN CULTURE
- 16. The Journey Begin - TOOLS • Economically Wise. • Non branded servers, open source software. • Use social media marketing such as facebook, twitter, forum.
- 17. The Journey Begin - TIME • Internet is a long term business • Tokopedia still offer free services
- 18. PROBLEMS • Investors say NO, partners reject your proposal, even employees refuse to join. • Chicken and Egg phenomenon. • Educate the Market. • Deal with HUGE TRAFFICS.
- 19. Thank you 0812 9404 3000 0818 667898 leontinus@tokopedia.com