Social Platforms & Web 2.0 Environments

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Social Platforms & Web 2.0 Environments

  1. 1. Happy Marketer.more business from your website Social Platforms & Web 2.0 Environments Rachit Dayal Principal Consultant, Happy Marketer Rachit@HappyMarketer.com
  2. 2. Rachit Dayal – Profile• Principal Consultant, Happy Marketer – Lead Consultant on all Web Projects for Happy Marketer – 12+ years of Web experience, • SEO – Over 50 websites optimized • SEM – $500,000 spend managed • Conversion – $5 million of online sales • Websites – 11+ years of experience – Singapore’s first Google Certified • AdWords Professional (Jan 2006) • Analytics Professional (Mar 2009) Rachit@HappyMarketer.com
  3. 3. Rachit’s Story Rachit@HappyMarketer.com
  4. 4. About Happy Marketer?• Social Media Think Tank – 2+ years old, headquartered in Singapore – Provides Complete Management, Strategic Consulting and Training Services – Clients include Starhub, JobStreet, AirAsia, Phillip Capital, Tourism New Zealand – Focused on bringing market leading thought leadership in Social Media Marketing to APAC – Vibrant Training/Consulting arm – trained over 1500 professionals in less than 2 years – Yahoo & Google Certified Partners – Dedicated to Transparency of Processes, Progress and Billing with Clients Rachit@HappyMarketer.com
  5. 5. Let’s Answer Three Important Questions1. Why are we here today?2. What will we accomplish by the EOD today?3. What will we be doing in today’s training? Rachit@HappyMarketer.com
  6. 6. Agenda1. Introduction2. Social Media + Businesses3. Websites That Work Today4. Search Engines & Mobile5. Social Media Landscape6. Hands-on Experience with Social Media7. Case studies in Social & Mobile8. The future of the web Rachit@HappyMarketer.com
  7. 7. Ground Rules• Phones• Questions• Distractions• Be Eager Beavers! Rachit@HappyMarketer.com
  8. 8. Happy Marketer.more business from your website Communication & Brainstorming in the Web 2.0 World … Rachit@HappyMarketer.com
  9. 9. Quick Game• 2 People in a team• One facing the screen – one facing away from the screen• Need paper, pens• Bring out your inner directors & artists! Rachit@HappyMarketer.com
  10. 10. Happy Marketer.more business from your website How we use the web Rachit@HappyMarketer.com
  11. 11. Q1 - What Do You Use The Web For?• Email• Search Engines• Instant Messaging• Portals• News• Blogging & Microblogging• Social Networks• Mobile apps & web Rachit@HappyMarketer.com
  12. 12. Uses of the Internet Rachit@HappyMarketer.com
  13. 13. Q2 – How do you do product research today?• Websites• Brochures• Events• Magazines• Television• Outdoor Ads• Newspapers• Radio• Direct Mail Rachit@HappyMarketer.com
  14. 14. Rachit@HappyMarketer.com
  15. 15. Q3 - What is your current marketing mix?• Distributors & Retailers• Billboards• Print & Radio Ads• Direct Mail• Website• Search Advertising• Email Marketing Rachit@HappyMarketer.com
  16. 16. 1/3rd of All Ad/Marketing Spend to Digital• Total: $368 Billion – Print: $111.5 Billion – TV, Radio, Movies:$84.6B – Mobile: $1.1 Billion• Digital: $120.2 Billion – Websites: $63 B – Search Ads: $14.6B – Email Mktg: $12.7B Rachit@HappyMarketer.com
  17. 17. The Slow Death of Linear Marketing• In the past linear, one-way promotions worked well• Because of limited marketing channels, the only thing companies could focus on was getting more eyeballs Rachit@HappyMarketer.com
  18. 18. Internet Influences On Multiple Levels Rachit@HappyMarketer.com
  19. 19. Much More Choice for Consumers• Now consumers make decisions based on … – Finding alternatives through search engines – Opinions of their friends from social networking – Peer reviews through twitter and other websites – User generated content through YouTube and blogs Rachit@HappyMarketer.com
  20. 20. Happy Marketer.more business from your website Why Social Media? Rachit@HappyMarketer.com
  21. 21. Fish where the fishes are Rachit@HappyMarketer.com
  22. 22. Disconnect between Advertisers & Users Rachit@HappyMarketer.com
  23. 23. Brands Ignoring Internet Behavior? 1.7% Ad spend online 45% Time online Rachit@HappyMarketer.com
  24. 24. YouTube Kills Search Engines Rachit@HappyMarketer.com
  25. 25. Facebook Leads The Web Rachit@HappyMarketer.com
  26. 26. Bloggers & Tweeters are Close Behind Rachit@HappyMarketer.com
  27. 27. How much do people Social Network? Social  Networking  Reach  and  Engagement  in   Asia  Pacific  Markets Total  Internet  Audience*,  Age  15+  -­‐  Home  &  Work  LocaGons Source:  comScore  World  Metrix  –  Feb  2010   Social  Networking %  Reach Average  Minutes  per   Average  Visits  per   Visitor Visitor Asia  Pacific 50.8 148.9 15.1 Philippines 90.3 332.2 26.3 Australia 89.6 228.0 20.9 Indonesia 88.6 324.4 22.6 Malaysia 84.7 226.0 22.3 Singapore 83.7 220.9 22.1 New  Zealand 81.2 217.5 20.3 Taiwan 75.9 131.3 18.3 Hong  Kong 75.4 223.3 25.4 India 68.5 130.1 13.0 South  Korea 63.5 131.4 16.0 Vietnam 46.1 49.5 7.2 Japan 42.3 120.5 14.0 Rachit@HappyMarketer.com
  28. 28. What’s The Top Social Media Destination? Top  Social  Network  in  Individual  Asia  Pacific   Markets  by  Percent  Reach  of  Web  PopulaGon Total  Internet  Audience*,  Age  15+  -­‐  Home  &  Work  LocaGons Source:  comScore  World  Metrix  –  Feb  2010   Top  Social  Network  in  Market %  Reach  of  Web  PopulaGon Asia  Pacific Facebook.com 14.9% Philippines Facebook.com 84.5% Australia Facebook.com 69.4% Indonesia Facebook.com 84.9% Malaysia Facebook.com 77.5% Singapore Facebook.com 72.1% New  Zealand Facebook.com 63.6% Taiwan Wretch.cc 62.5% Hong  Kong Facebook.com 62.6% India Orkut 46.8% South  Korea CyWorld 54.2% Vietnam Facebook.com 18.4% Japan Mixi.jp 18.9% Rachit@HappyMarketer.com
  29. 29. Happy Marketer.more business from your website Social Media + Business Rachit@HappyMarketer.com
  30. 30. Rachit@HappyMarketer.com
  31. 31. Facebook Fans Spend More Money Rachit@HappyMarketer.com
  32. 32. … Spend Much More! Rachit@HappyMarketer.com
  33. 33. Businesses Agree, Social Media = Opportunity Rachit@HappyMarketer.com
  34. 34. Why Would People Connect With Your Brand? Rachit@HappyMarketer.com
  35. 35. But Staying Up To Date is Challenging Rachit@HappyMarketer.com
  36. 36. … So Don’t Forget Education In Your Team Rachit@HappyMarketer.com
  37. 37. What Makes Up A Social Media Strategy? Rachit@HappyMarketer.com
  38. 38. Happy Marketer.more business from your website Social Media + Organizations Rachit@HappyMarketer.com
  39. 39. A plan that suits everyone’s needs Rachit@HappyMarketer.com
  40. 40. Social Media Networking MetricsQuantitative• Fans, followers, page views• Channel performance• Conversions• Comments/posts• Pages ranking on search engines• ROI on Money and Time spent Rachit@HappyMarketer.com
  41. 41. Social Media Networking MetricsQualitative• Influencer sharing behavior• Quality of conversation• Enhancement of relationships with key audiences• Enhancement of company reputation• Identification & value of Influencers• Fan likelihood to promote or offline event etc Rachit@HappyMarketer.com
  42. 42. ROI Measurement: Marketing/Sales Rachit@HappyMarketer.com
  43. 43. Customer Support• Customer satisfaction• Number of initiated support tickets per customer per period• Support cost per customer in community Rachit@HappyMarketer.com
  44. 44. Product Development• Number of new product ideas• % of ideas from customers/prospects/community• Idea to development initiation cycle time• Revenue/Adoption rate of new products from community vs. traditional sources Rachit@HappyMarketer.com
  45. 45. HR• Retention/Employee turn over• Time to hire• Prospect identification cost• Prospect to hire conversion rate• Hiring cost• Training cost• Time to acclimation for new employees Rachit@HappyMarketer.com
  46. 46. Happy Marketer.more business from your website Social Media Policy Rachit@HappyMarketer.com
  47. 47. Advantages • Easier to build social communities• Faster Crisis Reponse• Improved Social Media Performance (Team Effort!) Rachit@HappyMarketer.com
  48. 48. Have you included…• Social networking sites, blogs, wikis uses?• Not to disclose confidential or proprietary info?• Commenting on aspects of company’s business• “Views expressed are mine alone & do not reflect the views of …”• Approval when posting on company accounts?• Company request to remove comments or posts Rachit@HappyMarketer.com
  49. 49. What Other Policies You Should Consider Writing http://www.inc.com/guides/2010/05/writing-a-social-media-policy.html Rachit@HappyMarketer.com
  50. 50. 154 Policy Exampleshttp://socialmediagovernance.com/policies.php Rachit@HappyMarketer.com
  51. 51. What are we learning today?• Social Media + Businesses• Social Media + Users• Social Media Landscape (David)• Social Media Hands-On Rachit@HappyMarketer.com
  52. 52. Happy Marketer.more business from your website Websites Hello@HappyMarketer. Rachit@HappyMarketer.com com
  53. 53. Google.com (Today) Rachit@HappyMarketer.com
  54. 54. Google.com (12 years ago – 1998) Rachit@HappyMarketer.com
  55. 55. McDonalds.com (Today) Rachit@HappyMarketer.com
  56. 56. McDonalds.com (14 years ago – 1996) Rachit@HappyMarketer.com
  57. 57. Pepsi.com (Today) Rachit@HappyMarketer.com
  58. 58. Pepsi.com (14 years ago – 1996) Rachit@HappyMarketer.com
  59. 59. Hotmail.com (Today) Rachit@HappyMarketer.com
  60. 60. Hotmail.com (12 years ago – 1998) Rachit@HappyMarketer.com
  61. 61. Apple.com (Today - 2010) Rachit@HappyMarketer.com
  62. 62. Apple.com (10 yrs ago - 2000) Rachit@HappyMarketer.com
  63. 63. MTV.com (Today – 2010) Rachit@HappyMarketer.com
  64. 64. MTV.com (10 years ago – 2000) Rachit@HappyMarketer.com
  65. 65. Biore.com (Today – 2010) Rachit@HappyMarketer.com
  66. 66. Biore.com (10 years ago – 2000) Rachit@HappyMarketer.com
  67. 67. Our Expectations From Sites Have Changed …• Layouts & Navigation• Colors & Moods• Use of Graphics• Fonts & Typography• Amount of Content• Use of Rich Media Rachit@HappyMarketer.com
  68. 68. Changed … For The Better  Layouts Simpler, cleaner layouts Navigation Text-based Navigation Lighter colors, Gradients Colors & Moods Subtle/No Backgrounds Use of Graphics Sans-serif, Web-safe fonts Fonts & Information-rich sites Typography Only when effective Amount of (videos, demos, slideshows) Content Use of Rich Media Rachit@HappyMarketer.com
  69. 69. Breakout: What Sites Do You Dislike?• IRAS• MySpace / Orkut Rachit@HappyMarketer.com
  70. 70. Breakout: What Sites Do You Admire?• Google?• Yahoo?• MSN?• Facebook?• News sites?• Games?• Your favourites? Rachit@HappyMarketer.com
  71. 71. Happy Marketer.more business from your website Effective Websites 8 Principles of Awesome Website Rachit@HappyMarketer.com
  72. 72. 1. A Home Page That’s Useful Rachit@HappyMarketer.com
  73. 73. That affirms the brand and site purpose  Assures the visitor that they have landed at the right site - clearly displays it’s brand and any unique selling points.  Avoids long introductions as customers will seek this information in the ‘about us’ section. Rachit@HappyMarketer.com
  74. 74. Has the optimal page layout  Shows visitors a clean and easy to understand homepage which isn’t cluttered and has all relevant information available on the top of the page. Rachit@HappyMarketer.com
  75. 75. Includes news & promotions  Mirrors any offers promoted in offline advertising, and lets customers know of any compelling deals.  Popular or seasonal products that are profitable for are visible on the homepage. Rachit@HappyMarketer.com
  76. 76. Makes it easy to navigate further  Easy for visitors to proceed beyond your homepage.  With so many potential routes a visitor could take, makes sure they don’t get lost.  Options on where to navigate next should be clear and simple e.g. using site search, top/side navigation, and/or product links. Rachit@HappyMarketer.com
  77. 77. 2. You’re Taken To The Right Page Rachit@HappyMarketer.com
  78. 78. Links promos to the right page  Product-specific ads and keywords should link to product specific pages;  General ads about a product or service link to more general pages.    Avoids directing visitors to search results pages. Rachit@HappyMarketer.com
  79. 79. Mirrors your email / promo / ad title  Mirrors the headline or title of the ad on your landing page – this way, the customers feel immediately reassured they’ve been directed to the right page. Rachit@HappyMarketer.com
  80. 80. Ensures salient highlights are visible  If you seecompelling prices, special offers or delivery options in some ad text, you will expect to see these on your site.  The selling points from ad are clearly visible on landing page. Rachit@HappyMarketer.com
  81. 81. 3. Helps You Navigate Rachit@HappyMarketer.com
  82. 82. Makes product/service categories visible  People need to see how to navigate in order to do so.  Uses clear labels/titles to show products and services  Builds a navigation structure that is intuitive and not too complex. Rachit@HappyMarketer.com
  83. 83. Uses easy-to-understand terms  When labeling the product/service categories site uses terms that you understand and find appealing.  Avoids jargon where possible. Rachit@HappyMarketer.com
  84. 84. Highlights where to go next  Helps the user understand how they can get from A to B in the easiest possible way.  Experiments with call to action buttons, or click-able links and images to find out what works best to direct the customer onwards. Rachit@HappyMarketer.com
  85. 85. 4. Makes It Easy To Enquire Rachit@HappyMarketer.com
  86. 86. Doesn’t ask for unnecessary details  Reduces the number of fields and steps in your checkout or enquiry process. Only asks the customer for information that’s really needed. Rachit@HappyMarketer.com
  87. 87. Shows transparent steps  Use a status bar to show what stage a customer is at in the checkout process.  This sets expectations and makes the process seem manageable. Rachit@HappyMarketer.com
  88. 88. Expedites the process  Helps the customer to complete forms by auto- populating fields where possible e.g. suggesting a delivery address based on the billing address in a checkout form. Rachit@HappyMarketer.com
  89. 89. Avoids distractions  Removes advertising and unnecessary navigation bars from your checkout process.  Minimize distractions that might lead a customer to move elsewhere. Rachit@HappyMarketer.com
  90. 90. 5. Reassures You Rachit@HappyMarketer.com
  91. 91. Offers transparency on all contact  Transparent about total costs and informs customers early on about any extra charges.  It can also be beneficial in the checkout process to offer downloadable information. Rachit@HappyMarketer.com
  92. 92. Clarifies what happens after contact  Makes sure a customer knows how long the next step will take.  You should receive immediate online email confirmation, that sets expectations for an offline reply. Rachit@HappyMarketer.com
  93. 93. Offers security & trust logos  Makes sure it’s pages are secure, and includes known symbols to indicate this e.g. padlock symbol.  Ensures there’s a privacy policy, billing policy and compliance policy clearly accessible. Rachit@HappyMarketer.com
  94. 94. 6. Work on Your Devices Rachit@HappyMarketer.com
  95. 95. Tested on Popular Browsers Rachit@HappyMarketer.com
  96. 96. Avoids Unnecessary Flash Files Rachit@HappyMarketer.com
  97. 97. Doesn’t Load Up With Heavy Graphics Rachit@HappyMarketer.com
  98. 98. 7. Has Expansive Useful Content Rachit@HappyMarketer.com
  99. 99. Has Expansive Sitemap & Pages Rachit@HappyMarketer.com
  100. 100. All Relevant Content is on the Web Rachit@HappyMarketer.com
  101. 101. Offers Email or other Subscription Rachit@HappyMarketer.com
  102. 102. 8. Has a Rich, Social Experience Rachit@HappyMarketer.com
  103. 103. Facebook + Bloggers + Tweeters Rachit@HappyMarketer.com
  104. 104. Videos, Videos Everywhere Rachit@HappyMarketer.com
  105. 105. Allows Social Actions Rachit@HappyMarketer.com
  106. 106. Locates, Reminds & Subscribes Rachit@HappyMarketer.com
  107. 107. Happy Marketer.more business from your website Search Engines Rachit@HappyMarketer.com
  108. 108. Search Engines (in 1996) • Netscape Navigator owned 80.3% of the market • Altavista was the search engine of choice • Text results and educational sites owned Search Engine results Rachit@HappyMarketer.com
  109. 109. Search Engines (in 2011) • One horse race with Google having over 80% global search share • Browser market beginning to get fragmented – but IE still winner • Search Results now include: – News – Maps – Images – Videos – Social Media Results – Web Results Rachit@HappyMarketer.com
  110. 110. Customers Love Search Engines Rachit@HappyMarketer.com
  111. 111. Search – Trusted Results! Rachit@HappyMarketer.com
  112. 112. Happy Marketer.more business from your website Mobile & Smartphones Rachit@HappyMarketer.com
  113. 113. Mobile Phones (in 1995) Rachit@HappyMarketer.com
  114. 114. Mobile Phones (in 2011) Rachit@HappyMarketer.com
  115. 115. Extending to Tablets … Rachit@HappyMarketer.com
  116. 116. … And the Desktop Rachit@HappyMarketer.com
  117. 117. 2 in 5 users use Mobile Internet Rachit@HappyMarketer.com
  118. 118. It’s an App app world … Rachit@HappyMarketer.com
  119. 119. It’s an App app world … Rachit@HappyMarketer.com
  120. 120. It’s an App app world … Rachit@HappyMarketer.com
  121. 121. Happy Marketer.more business from your website Real World Usage Rachit@HappyMarketer.com
  122. 122. The New Web 2.0 World1. Websites 1. Shopping sites 2. Review sites 3. Blogs 4. News sites2. Social Networking Sites3. Mobile Apps4. Videos & Multimedia Rachit@HappyMarketer.com
  123. 123. How would you use these to …1. To plan a holiday to the Seychelles2. To decide which phone to buy3. Buy a new book for your dad’s birthday4. Organize a birthday party for your spouse5. Keep your 3 year nephew entertained Rachit@HappyMarketer.com
  124. 124. Questions?Contact: Rachit DayalPhone: +65 9427 4110Web: www.HappyMarketer.comEmail: Hello@HappyMarketer.comTwitter: @hmarketerFacebook: ww.Facebook.com/HappyMarketer Rachit@HappyMarketer.com
  125. 125. Happy Marketer.more business from your website Social Platforms & Web 2.0 Environments David Liem Senior Consultant, Happy Marketer david@happymarketer.com Social Platforms and Web 2.0 Environments
  126. 126. Social Platforms and Web 2.0 Environments
  127. 127. Social Platforms and Web 2.0 Environments
  128. 128. Payment Trends in Facebook1. Virtual Currency 1. Facebook Credits 2. Game Cash 3. Experience2. In Game Payments3. Virtual Goods Social Platforms and Web 2.0 Environments
  129. 129. Facebook Credits• Used as a currency or a payment method• Facebook Credits cannot be.. 1. cashed out into real-world currency 2. used to enable person-to-person funds 3. used to sell physical or real-world items Social Platforms and Web 2.0 Environments
  130. 130. Credits as Currency Social Platforms and Web 2.0 Environments
  131. 131. Credits are Payments Social Platforms and Web 2.0 Environments
  132. 132. Credits to buy in game currency Social Platforms and Web 2.0 Environments
  133. 133. Social Platforms and Web 2.0 Environments
  134. 134. Cash to buy in game credits Social Platforms and Web 2.0 Environments
  135. 135. Notes about Microtransactions in Games• Low Friction: consumers get comfortable spending small amounts of money to begin with• Works well once players get addicted to the game• No amount of money one can spend: ‘microtransactions’ can add up to hundreds even thousands of dollars• May cause unfairness in game play from players buying their way to success Pros and Cons of Microtransactions ‘compared to Subscriptions? Social Platforms and Web 2.0 Environments
  136. 136. Virtual Goods: what Virtual Currency buys• Non-physical objects purchased for use in online communities or online games• Sometimes referred as micro transactions Social Platforms and Web 2.0 Environments
  137. 137. A few notes about Virtual Goods• According to a PlaySpan survey:• 57% of consumers are buying virtual goods in a game• PayPal and credit cards are the most popular way to pay for virtual goods• >50% of the time virtual goods are purchased in the middle of a game• On average, virtual goods buyers spent $100+ on virtual goods in 2010• iPhone owners, virtual world regular visitors, and frequent gamers are the heaviest virtual goods buyers.Read more: http://news.cnet.com/8301-13846_3-20006167-62.html#ixzz1VvniHW00 Social Platforms and Web 2.0 Environments
  138. 138. • Online Gaming Portal• Free to play, but credits used to gain in-game coins Social Platforms and Web 2.0 Environments
  139. 139. Social Platforms and Web 2.0 Environments
  140. 140. Friendster Login• david@happymarketer.com• abc123321a Social Platforms and Web 2.0 Environments
  141. 141. Trends in PC Games• Digital-Only Distribution – Direct to Consumer: no middle man – Mainstream accessibility of broadband internet allowing greater convenience for distribution and purchasing of software – Lower/Eliminates physical costs of producing, shipping and storing software – Indie artists/studios now able to access the same distribution channel as major studios/labels• Downloadable Content – Additional or Premium content to enhance and prolong game play Social Platforms and Web 2.0 Environments
  142. 142. Steam• Digital Distributor, and multiplayer platform• 1,300 games available, 30 million user accounts• Estimated 70% share of digital distribution market for video games Social Platforms and Web 2.0 Environments
  143. 143. DD= Lower Prices+Greater Convenience• Prices often lower than in store prices• Read to play, seamless installation• Eliminates storing of disks, purchases can be downloaded again in the future Social Platforms and Web 2.0 Environments
  144. 144. Viable Platform for Indie Developer• Lowers the barriers to entry• Greatly increases the selection of games available• Social Platforms and Web 2.0 Environments
  145. 145. Downloadable Content • Similar to Microtransactions• Purchase customized equipment, weapons for in game character• Additional Missions, Campaigns• Allows developers to continuously prolong replay value of games Social Platforms and Web 2.0 Environments
  146. 146. Age of Empires Online• Free-to-play downloadable Online PC game• Purchase Premium Packs to unlock new features, weapons, and armor• Purchase in game mini- games for more experience and items Social Platforms and Web 2.0 Environments
  147. 147. iTunes & App Store• Revolutionized the online purchasing world• Seamless installation and backup• Goodbye album, hello single• Music and App prices from $0.99• 1-Click purchases How has iTunes Changed your life? Social Platforms and Web 2.0 Environments
  148. 148. LinkedIn• Free online networking for professionals• Premium features for recruitment and enhanced targeted networking Social Platforms and Web 2.0 Environments
  149. 149. Social Buying Social Platforms and Web 2.0 Environments
  150. 150. Deal Websites Social Platforms and Web 2.0 Environments
  151. 151. Social Shopping• if you get three of your friends to buy the same deal youve just purchased, you get that deal for free• More likely to purchase if friend purchaseRead more: http://techland.time.com/2011/04/05/social-shopping-is-big-business-but-whats-so-social-about-it/#ixzz1Vqpji500http://www.apartmenttherapy.com/ny/marketplace/10-social-shopping-sites-to-watch-in-2011-shoppers-guide-136484 Do you think Social Shopping is a trend or is it here to stay? Social Platforms and Web 2.0 Environments
  152. 152. Happy Marketer.more business from your website Let’s Get Physical with Social Media David Liem Senior Consultant, Happy Marketer david@happymarketer.com Social Platforms and Web 2.0 Environments Hello@HappyMarketer.com
  153. 153. Agenda• Twitter (Posting, Adding, Following, Replying)• Facebook (Groups, Pages, Questions, Games, Payments)• Google+• Tumblr• LinkedIn walkthrough, Groups• FourSquare Walk through Social Platforms and Web 2.0 Environments
  154. 154. Twitter • Username: HappymarkSG • Password: abc123321a Social Platforms and Web 2.0 Environments Hello@HappyMarketer.com
  155. 155. • Test AccountTumblr • User: David@happymarketer.com • Password: abc123321a Social Platforms and Web 2.0 Environments
  156. 156. Questions?Contact: David LiemPhone: +65 97396959Web: www.HappyMarketer.comEmail: Hello@HappyMarketer.comTwitter: @hmarketerFacebook: ww.Facebook.com/HappyMarketer Social Platforms and Web 2.0 Environments
  157. 157. Let’s see what are Singaporeans aresearching for right now?......
  158. 158. If I were to ask you, how was Singaporefeeling today – right now? Sad? Happy?Ok? What would you say??
  159. 159. And what are they tweeting as wespeak?? 12:26
  160. 160. We have moved into a real-time information era People are searching & communicatingthrough real time, social & location-aware mechanism What sparked this change??
  161. 161. The advent of Web 2.0 has transformed& revolutionized the Internet… Web  2.0  encompasses  services  &  applicaGons that  facilitate  a  two-­‐way  process  to communicate,  share  and  collaborate
  162. 162. Its much more than just Facebook, LinkedIn &Twitter…
  163. 163. Everyone can be a creator, critic &collector!
  164. 164. Social media allows the same consumer to bea producer & your brand ambassador too!
  165. 165. On a lighter note, today we even have aprescribed social media diet;)
  166. 166. The Internet has democratized information flow. People & Consumers have thepower & choice to communicate, critique,discuss, share, transact through various social & location-aware mobile tools Brands & companies need to innovate& offer new, relevant ways to live, work & play
  167. 167. A bit about myself….. Currently head the APAC BD team @Pinstorm Previously, led a brand consulting firm’s operations in India Started my career in the Civil Service – at IESingapore Majored in Comp Engg in NUS & minor in Technopreneurship Had won in the TEC category at Startup@Singapore in 2004 Love cricket & a believer in social media www.linkedin.com/in/pranGkmazumdar @pranmaz
  168. 168. Pinstorm – A performance drivenintegrated digital marketing firm Asia’s leading independent digital marketing company. Presence in India, US, Singapore, Zurich & Kuala Lumpur 100 + people, employee-owned. Idea-led, media-agnostic, performance-driven. Only digital brand management firm to be chosen by Red Herring in the Global 100 hottest companies list A game changer in the digital advertising space.
  169. 169. Web  2.0  &  EvoluGon  of  Social  &  Mobile  Payments
  170. 170. US$12.5B
  171. 171. In the Web 2.0 era, mobile is the 3rdscreen and is revolutionizing the world • 2010: 5.3B mobile subscriptions • 77% of the world connected • 90% of the world under mobile coverage • 940M global mobile broadband subscriptions • 13.6% of the world can access the Internet through mobile • Growth primarily from emerging markets in AsiaSource:  ITU;  MobileThinking
  172. 172. “Inthe last 12 months, customers around the world Have ordered more than US$1B of productsfrom Amazon using a mobile device” ~ Jeff Bezos, CEO Amazon “There are about 200M mobile video playbacks every day on YouTube” ~ Google
  173. 173. Major shifts happening in terms of thedominance of handsetSource:  Nielsen,  Engadget
  174. 174. With smartphones coming into thepicture, the competitive landscapeSource:  Nielsen,  Engadget
  175. 175. The smartphone landscape is veryfragmented with Apple leading the waySource:  OnlineMarkeGngTrends
  176. 176. There is fragmentation even in thepreference of operating systemsSource:  ITU;  MobileThinking
  177. 177. With the advent of fast 3G networks,higher smartphone penetration, there is
  178. 178. With the advent of fast 3G networks,higher smartphone penetration, there is
  179. 179. With the advent of fast 3G networks,higher smartphone penetration, there is
  180. 180. Mobile apps are re-defining how we liveour lives, communicate, share, discuss, 4B apps downloaded from Apple AppStore alone! An avg. iPhone user spends US$80a year on apps!
  181. 181. The convergence of mobile & social iscreating a wave of opportunities in the
  182. 182. The convergence of mobile & social iscreating a wave of opportunities in thedomains of entertainment, gaming,
  183. 183. The three fundamental mobile & socialactivities that are game-changers & • Mobile & social gaming • Mobile commerce • Mobile & social daily deals Each of these activities are & will have a heavy impact on the mobile & social payment opportunities
  184. 184. We now have a plethora of options tobuy & consume on the go, anytime,
  185. 185. Shopping habits arechanging and mobile &
  186. 186. US$11.99Over-The-Air Purchase!
  187. 187. A sweet potato in the SingaporeFarmville market costs about S$5?! Infact during Haiti, Zynga donated 50% of every sweet potato seed bought!
  188. 188. What does all this mean & imply for VISA?
  189. 189. Mobile payments for digital & physicalgoods, money transfers and NFCpayments….. US$240 Billion in 2011 US$670 Billion in 2015Source:  Techcrunch,  Juniper
  190. 190. Where will all this $$$ come from??
  191. 191. Where will all this $$$ come from??
  192. 192. And 45% of the world & a good majorityin Asia are ready for this!
  193. 193. And the major platforms and serviceproviders driving this revolution are…..
  194. 194. And the major platforms and serviceproviders driving this revolution are…..
  195. 195. And the major platforms and serviceproviders driving this revolution are…..
  196. 196. Some of the pioneering clientsinclude…..
  197. 197. The big boys are making their movesalready……
  198. 198. I’ll leave you’ll with one excellent case studywherein your competitor leverages on social& mobile to offer daily deals creating a win-
  199. 199. VISA has set it’s vision for the ‘digitalwallet’ but it must continue to monitorthe convergence between mobile &
  200. 200. Hope you’ve enjoyed the session. For anything else just drop me a tweet @pranmaz And if you want some Twitter Humour, please follow @Fake_PMLee
  201. 201. Ok, let’s check if Singapore’s mood haschanged by the end of my long, boringspeech?

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