Tokopedia - How Tokopedia Became one of Indonesia’s Most Promising Startups
Little Story From Tokopedia
Internet Overview NO. Country Users 1. China 538 M 2. India 137 M 3. Japan 101.2 M 4. Indonesia 55 M 5. South Korea 40.3 M http://www.internetworldstats.com/stats3.htm
What About Indonesia?#1 China baidu.com Japan yahoo.co.jp South Korea baidu.com Indonesia google.com • Top website based2 QQ.com google.co.jp qq.com facebook.com on Alexa Rank is3 taobao.com f2c.com google.com blogspot.com4 sina.com.cn youtube.com facebook.com youtube.com LOCAL5 google.com.hk amazon.co.jp naver.com google.co.id MARKETPLACE6 163.com google.com youtube.com yahoo.com7 weibo.com rakuten.co.jp taobao.com detik.com8 tmall.com facebook.com google.co.kr kaskus.co.id910 sohu.com hao123.com livedoor.com ameblo.jp daum.net google.co.hk wordpress.com blogger.com • INDONESIA??
Indonesia E-Commerce Prospect is great but does not make a big jump.Overview• WHY?• Infrastructure.• Security.• Awareness, Culture, Habit.• Ecosystem : Merchant, E-commerce facilitator, Payment, Logistics
Indonesia E-CommerceOverview Indonesi a ? NONE Classified Ads
Problems @ Classified Ads Fraud Attempts There are no guarantee, after buyer send the money to seller, they will receive the items
Problems @ Classified Ads Scalability Difficult to maintain, a lot of manual works, its not convinient at all
Tokopedia as a Solution Solution #1 a simple way of opening & maintaining an online store
Tokopedia as a Solution Solution #2 better & safer online shopping experience
Shopping At Tokopedia• Secure transaction through our escrow account• Easy to connect and communicate• Product information, rating, review, reputation, online tracking.• Personal Assistant
Business Using Tokopedia• You will get your own subdomain• Simple way to manage online store• Easy to connect and communicate• Gain trust even for newbie• Personal Assistant
Investor - Why? WE WANT TO BUILD A BIG BUSINESS NOT ONLY A HOBBYLaunched in 1995 Launched in 2004 Launched in 1998USD 100k in 1995 $500k in June 2004 $100k in AugustFirst provit in 2001 $12.7 M & $27.5 M in June 1998 2005 $25 M in June 1999 Net lost 3.36 M in 2005 Positive cash flow Sep 2009
Investor - Why? • Investors as business partner and mentor • Accounting, Finance and Tax • Legal Document and business lawyer
The Journey Begin - TEAM• Team is the most important part, because we are creative industry. WE NEED A-GRADE EMPLOYEES.• A lot of great peoples but only some of them fit in with the founders.• BUILD OUR OWN CULTURE
The Journey Begin - TOOLS• Economically Wise.• Non branded servers, open source software.• Use social media marketing such as facebook, twitter, forum.
The Journey Begin - TIME• Internet is a long term business• Tokopedia still offer free services
PROBLEMS• Investors say NO, partners reject your proposal, even employees refuse to join.• Chicken and Egg phenomenon.• Educate the Market.• Deal with HUGE TRAFFICS.
Thank you 0812 9404 3000 0818 firstname.lastname@example.org