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External Secondary Data Sources

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Kelly Page
Kelly Page

Slides for a lecture delivered by Dr. Kelly Page about the types of External Secondary Data Sources available and used in secondary research.

1 of 15
External Secondary Data & Data Analysis Week 2 (3) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
Lecture Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Secondary Data Sources SECONDARY DATA INTERNAL EXTERNAL READY TO USE REQUIRES FURTHER PROCESSING PUBLISHED MATERIALS COMPUTERISED DATABASES SYNDICATED SERVICES
External Secondary Data Sources EXTERNAL PUBLISHED MATERIALS COMPUTERISED DATABASES SYNDICATED SERVICES General Business Sources Government Sources Bibliographical Numeric Full-text Household & Consumer Institution & Industry Directory Special Purpose
Published (Print) Materials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Computerised Databases (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Limitation: Effective use is dependent on users ability
Computerised Databases (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Syndicated Services (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Syndicated Services (2) Unit of Measurement Household & Consumers Institutions Surveys Panels Retailers Wholesalers Industrial Firms Electronic Scanner Services
Household / Consumers (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Household / Consumers (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Institutions (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secondary data analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Slide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)

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External Secondary Data Sources

  • 1. External Secondary Data & Data Analysis Week 2 (3) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
  • 2.
  • 3. Types of Secondary Data Sources SECONDARY DATA INTERNAL EXTERNAL READY TO USE REQUIRES FURTHER PROCESSING PUBLISHED MATERIALS COMPUTERISED DATABASES SYNDICATED SERVICES
  • 4. External Secondary Data Sources EXTERNAL PUBLISHED MATERIALS COMPUTERISED DATABASES SYNDICATED SERVICES General Business Sources Government Sources Bibliographical Numeric Full-text Household & Consumer Institution & Industry Directory Special Purpose
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Syndicated Services (2) Unit of Measurement Household & Consumers Institutions Surveys Panels Retailers Wholesalers Industrial Firms Electronic Scanner Services
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)