Communities & Activism David Phillips

Learning Outcomes To understand how individuals seek change and react to attempts by organisations to prevent certain activities online To provide examples of differences in motivations to participate in online communities.

To understand how individuals seek change and react to attempts by organisations to prevent certain activities online

To provide examples of differences in motivations to participate in online communities.

Activism comes in many forms Small groups (blogs, usenet, Virtual environments) Hackers (malware, viruses, image hacks, single/multiple activities) File sharing (MP3 etc) Enthusiasts (copy images, Internet Agency, Open Source movement) Organised groups (McSpotlight) Activist portals NGA's (FoE) Corporations

Small groups (blogs, usenet, Virtual environments)

Hackers (malware, viruses, image hacks, single/multiple activities)

File sharing (MP3 etc)

Enthusiasts (copy images, Internet Agency, Open Source movement)

Organised groups (McSpotlight)

Activist portals

NGA's (FoE)

Corporations

Why people get involved Instrumentality (change social & political environments), Identity (actor's identification with a group) and Participation (expression of actor's views/values) Klandermans, B. (2004)

Instrumentality (change social & political environments),

Identity (actor's identification with a group) and

Participation (expression of actor's views/values)

Klandermans, B. (2004)

New Social Movements Theory Emerged in Europe as a response to identity and culture-driven social movements, new social movement theory focuses on ‘the content of movement ideology, the concerns motivating activists, and the arena in which collective action was focused – that is, cultural understandings, norms, and identities rather than material interests and economic distribution’ (Williams 2004, 92).

Emerged in Europe as a response to identity and culture-driven social movements, new social movement theory focuses on ‘the content of movement ideology, the concerns motivating activists, and the arena in which collective action was focused – that is, cultural understandings, norms, and identities rather than material interests and economic distribution’ (Williams 2004, 92).

The Framing Perspective The Framing Perspective is influenced by new social movement theory (group identity, lifestyle e.g. Feminism, environmental, non-consumer but grow into Chelsea tractor ownership), the ‘framing’ perspective is the most well-known culturalist approach in Northern American social movement studies (Williams 2004, 93).

The Framing Perspective is influenced by new social movement theory (group identity, lifestyle e.g. Feminism, environmental, non-consumer but grow into Chelsea tractor ownership), the ‘framing’ perspective is the most well-known culturalist approach in Northern American social movement studies (Williams 2004, 93).

Social networks The Social Networks Approach aims ‘to explore in greater detail the web of multiple ties that make up a movement’ (Diani 2004, 339), the social networks approach is a recent development in social movement theory and the only strand dealing explicitly with all three motives for social movement participation (Instrumentality, Identity and Participation)

The Social Networks Approach aims ‘to explore in greater detail the web of multiple ties that make up a movement’ (Diani 2004, 339), the social networks approach is a recent development in social movement theory and the only strand dealing explicitly with all three motives for social movement participation (Instrumentality, Identity and Participation)

Evidence Chase Bank Sucks

© IRSL 2000 Licence to operate

Small groups

© IRSL 2000 Hackers

© IRSL 2000 Message Change More types of hacking Viruses are activism too

More types of hacking

Viruses are activism too

File sharing 5 http://www.sharing-files.org/ Is this all bad?

© IRSL 2000 Enthusiasts Opportunity to build consumer relationship But threat to corporate trade mark and corporate identity Internet Agency, Open Source movement

Internet Agency,

Open Source movement

© IRSL 2000 Corporate Brand enthusiasts

© IRSL 2000 Organised activist groups

© IRSL 2000 Activism

Learning Outcomes To understand how individuals seek change and react to attempts by organisations to prevent certain activities online To provide examples of differences in motivations to participate in online communities.

To understand how individuals seek change and react to attempts by organisations to prevent certain activities online

To provide examples of differences in motivations to participate in online communities.