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Blogging and SEO
 

Blogging and SEO

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Attracting search traffic is key to growing your blog's audience. This is a presentation I'm doing in Lafayette tonight on blogging and search engine optimization. If you'd like a copy of the ...

Attracting search traffic is key to growing your blog's audience. This is a presentation I'm doing in Lafayette tonight on blogging and search engine optimization. If you'd like a copy of the original presentation, please contact me through my web site or blog.

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  • Full Name Full Name Comment goes here.
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  • To my knowledge, a website will be very informative if written in a style that is SEO friendly. from here added SEO techniques so that the article we quickly indexed by search engines.
    I think, Till now the wordpress platform is the easiest way to build a website.
    http://jasaseodimedan.blogspot.com/
    http://jasaseomedan.wordpress.com/
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  • Good Info on SEO & Blogging
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  • It was a pleasure presenting with you, Doug! Great content.
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    Blogging and SEO Blogging and SEO Presentation Transcript

    • Blogging and Search Engine Optimization
    • Search Engines are Dumb
      Who are you? = Your words
      How they find you? = Search keywords
      Your words <> Search keywords
    • How Keywords Work
      Keywords get you indexed properly
      Inbound links with keywords get you ranked
    • It’s your job to optimize!
    • Where to Find Keywords
      Google External Keyword Tool
      https://adwords.google.com/select/KeywordToolExternal
    • Where to Monitor Keywords
      Google Analytics > Traffic Sources > Keywords
      http://www.google.com/analytics
    • Where to Monitor Keyword Ranking
      Google Webmasters
      http://www.google.com/webmasters
      Cool Tool: http://bit.ly/dksemrush
    • Where to Place Keywords?
      Domain Name
      http://www.keywords.com
      Home Page Title Tag
      <title>Keywords in Blog Title | Company </title>
      Title Tag via Blog Post
      <title>Keywords in Post Title | Company </title>
      Theme Headings
      <h1>Keywords in Post Title</h1>
    • Where to Place Keywords?
      Content Subheadings
      <h2>Keywords in Post</h2>
      Content Subheadings
      <h3>Keywords in Post</h3>
      Bold in Content
      <strong>Keywords in Post</strong>
    • Where to Place Keywords?
      Image Alt and Descriptions
      <imgsrc=“keyword.jpg” alt=“keywords”>
      Internal Links
      <a href=“otherpost.html” title=“keywords”>
      Repeat Keywords
      When I speak about keywords I repeat the keywords naturally.
    • Where to Place Keywords?
      Meta Descriptions
      <meta name=“description” content=“keywords and compelling description” />
      Post Slugs
      http://www.myblog.com/keywords
    • Where to Place Keywords?
      First Words of the Content
      Keywords are what you’re looking for…
      Top of Page
      <html>
      <div id=“content”>My Content with Keywords</div>
      <div id=“sidebar”>My Sidebar</div>
      </html>
      Cool tool: http://www.seo-browser.com
    • Where are you?
      Geographic Keywords are HOT!!!
      State, city, county, neighborhoods, street names, zip codes, area codes, school districts…
      Geographic Searches
      Code your site with KML and Meta tags for GIS
      Cool tool: http://www.addressfix.com
    • Find Alternative Keywords
      Synonymous terms are utilized by Google
      “Cheap” versus “Affordable”
      Find alternative keywords at the bottom of search result pages:
    • Don’t Stuff
      Each page should have a central focus on specific, related keywords.
      Stuffing keywords could hurt your ranking
      Stuffing will destroy your credibility and conversion rates.
    • Your Blogging Platform
      DO: Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters
      DO: Build a robots.txt file that disallows directories you don’t want indexed, allows the rest, and points to your sitemap
      DO: Integrated an XML Sitemap that automatically publishes
      DO: Ping the Search Engines when your content changes
    • Promote… Everywhere
      Social Media and Search are evolving… integration with Social Media will grow your audience
      Cool tools:
      http://www.hootsuite.com
      http://www.twitterfeed.com
      http://www.ping.fm
      http://linkedin.com/apps
      http://www.facebook.com/apps
    • My Super Secret Blogging and SEO Trick that WORKS!
      Use Google Webmasters and find OLD Blog Posts that Rank well (#2 through #10)
      Optimize the Post Title, Meta Description or Content over time.
      Watch it grow!
    • Download the eBook: http://www.bloggingforseo.com
      Twitter: @douglaskarr
      Email: doug@dknewmedia.com
      Phone: 317.456.BLOG (2564)
      Company: http://www.dknewmedia.com
      Blog: http://marketingtechblog.com