Blogging and SEO


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Attracting search traffic is key to growing your blog's audience. This is a presentation I'm doing in Lafayette tonight on blogging and search engine optimization. If you'd like a copy of the original presentation, please contact me through my web site or blog.

  • To my knowledge, a website will be very informative if written in a style that is SEO friendly. from here added SEO techniques so that the article we quickly indexed by search engines.
    I think, Till now the wordpress platform is the easiest way to build a website.
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  • Good Info on SEO & Blogging
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  • It was a pleasure presenting with you, Doug! Great content.
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Blogging and SEO

  1. 1. Blogging and Search Engine Optimization<br />
  2. 2.
  3. 3. Search Engines are Dumb<br />Who are you? = Your words<br />How they find you? = Search keywords<br />Your words &lt;&gt; Search keywords<br />
  4. 4. How Keywords Work<br />Keywords get you indexed properly<br />Inbound links with keywords get you ranked<br />
  5. 5. It’s your job to optimize!<br />
  6. 6. Where to Find Keywords<br />Google External Keyword Tool<br /><br />
  7. 7. Where to Monitor Keywords<br />Google Analytics &gt; Traffic Sources &gt; Keywords<br /><br />
  8. 8. Where to Monitor Keyword Ranking<br />Google Webmasters<br /><br />Cool Tool:<br />
  9. 9. Where to Place Keywords?<br />Domain Name<br /><br />Home Page Title Tag<br />&lt;title&gt;Keywords in Blog Title | Company &lt;/title&gt;<br />Title Tag via Blog Post<br />&lt;title&gt;Keywords in Post Title | Company &lt;/title&gt;<br />Theme Headings<br />&lt;h1&gt;Keywords in Post Title&lt;/h1&gt;<br />
  10. 10. Where to Place Keywords?<br />Content Subheadings<br />&lt;h2&gt;Keywords in Post&lt;/h2&gt;<br />Content Subheadings<br />&lt;h3&gt;Keywords in Post&lt;/h3&gt;<br />Bold in Content<br />&lt;strong&gt;Keywords in Post&lt;/strong&gt;<br />
  11. 11. Where to Place Keywords?<br />Image Alt and Descriptions<br />&lt;imgsrc=“keyword.jpg” alt=“keywords”&gt;<br />Internal Links<br />&lt;a href=“otherpost.html” title=“keywords”&gt;<br />Repeat Keywords<br />When I speak about keywords I repeat the keywords naturally.<br />
  12. 12. Where to Place Keywords?<br />Meta Descriptions<br />&lt;meta name=“description” content=“keywords and compelling description” /&gt;<br />Post Slugs<br /><br />
  13. 13. Where to Place Keywords?<br />First Words of the Content<br />Keywords are what you’re looking for…<br />Top of Page<br />&lt;html&gt;<br />&lt;div id=“content”&gt;My Content with Keywords&lt;/div&gt;<br />&lt;div id=“sidebar”&gt;My Sidebar&lt;/div&gt;<br />&lt;/html&gt;<br />Cool tool:<br />
  14. 14. Where are you?<br />Geographic Keywords are HOT!!!<br />State, city, county, neighborhoods, street names, zip codes, area codes, school districts… <br />Geographic Searches<br />Code your site with KML and Meta tags for GIS<br />Cool tool:<br />
  15. 15. Find Alternative Keywords<br />Synonymous terms are utilized by Google<br />“Cheap” versus “Affordable”<br />Find alternative keywords at the bottom of search result pages:<br />
  16. 16. Don’t Stuff<br />Each page should have a central focus on specific, related keywords.<br />Stuffing keywords could hurt your ranking<br />Stuffing will destroy your credibility and conversion rates.<br />
  17. 17. Your Blogging Platform<br />DO: Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters<br />DO: Build a robots.txt file that disallows directories you don’t want indexed, allows the rest, and points to your sitemap<br />DO: Integrated an XML Sitemap that automatically publishes<br />DO: Ping the Search Engines when your content changes<br />
  18. 18. Promote… Everywhere<br />Social Media and Search are evolving… integration with Social Media will grow your audience<br />Cool tools:<br /><br /><br /><br /><br /><br />
  19. 19. My Super Secret Blogging and SEO Trick that WORKS!<br />Use Google Webmasters and find OLD Blog Posts that Rank well (#2 through #10)<br />Optimize the Post Title, Meta Description or Content over time.<br />Watch it grow!<br />
  20. 20. Download the eBook:<br />Twitter: @douglaskarr<br />Email:<br />Phone: 317.456.BLOG (2564)<br />Company:<br />Blog:<br />