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Blogging and SEO
 

Blogging and SEO

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Attracting search traffic is key to growing your blog's audience. This is a presentation I'm doing in Lafayette tonight on blogging and search engine optimization. If you'd like a copy of the ...

Attracting search traffic is key to growing your blog's audience. This is a presentation I'm doing in Lafayette tonight on blogging and search engine optimization. If you'd like a copy of the original presentation, please contact me through my web site or blog.

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  • Full Name Full Name Comment goes here.
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  • To my knowledge, a website will be very informative if written in a style that is SEO friendly. from here added SEO techniques so that the article we quickly indexed by search engines.
    I think, Till now the wordpress platform is the easiest way to build a website.
    http://jasaseodimedan.blogspot.com/
    http://jasaseomedan.wordpress.com/
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  • Good Info on SEO & Blogging
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  • It was a pleasure presenting with you, Doug! Great content.
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Blogging and SEO Blogging and SEO Presentation Transcript

  • Blogging and Search Engine Optimization
  • Search Engines are Dumb
    Who are you? = Your words
    How they find you? = Search keywords
    Your words <> Search keywords
  • How Keywords Work
    Keywords get you indexed properly
    Inbound links with keywords get you ranked
  • It’s your job to optimize!
  • Where to Find Keywords
    Google External Keyword Tool
    https://adwords.google.com/select/KeywordToolExternal
  • Where to Monitor Keywords
    Google Analytics > Traffic Sources > Keywords
    http://www.google.com/analytics
  • Where to Monitor Keyword Ranking
    Google Webmasters
    http://www.google.com/webmasters
    Cool Tool: http://bit.ly/dksemrush
  • Where to Place Keywords?
    Domain Name
    http://www.keywords.com
    Home Page Title Tag
    <title>Keywords in Blog Title | Company </title>
    Title Tag via Blog Post
    <title>Keywords in Post Title | Company </title>
    Theme Headings
    <h1>Keywords in Post Title</h1>
  • Where to Place Keywords?
    Content Subheadings
    <h2>Keywords in Post</h2>
    Content Subheadings
    <h3>Keywords in Post</h3>
    Bold in Content
    <strong>Keywords in Post</strong>
  • Where to Place Keywords?
    Image Alt and Descriptions
    <imgsrc=“keyword.jpg” alt=“keywords”>
    Internal Links
    <a href=“otherpost.html” title=“keywords”>
    Repeat Keywords
    When I speak about keywords I repeat the keywords naturally.
  • Where to Place Keywords?
    Meta Descriptions
    <meta name=“description” content=“keywords and compelling description” />
    Post Slugs
    http://www.myblog.com/keywords
  • Where to Place Keywords?
    First Words of the Content
    Keywords are what you’re looking for…
    Top of Page
    <html>
    <div id=“content”>My Content with Keywords</div>
    <div id=“sidebar”>My Sidebar</div>
    </html>
    Cool tool: http://www.seo-browser.com
  • Where are you?
    Geographic Keywords are HOT!!!
    State, city, county, neighborhoods, street names, zip codes, area codes, school districts…
    Geographic Searches
    Code your site with KML and Meta tags for GIS
    Cool tool: http://www.addressfix.com
  • Find Alternative Keywords
    Synonymous terms are utilized by Google
    “Cheap” versus “Affordable”
    Find alternative keywords at the bottom of search result pages:
  • Don’t Stuff
    Each page should have a central focus on specific, related keywords.
    Stuffing keywords could hurt your ranking
    Stuffing will destroy your credibility and conversion rates.
  • Your Blogging Platform
    DO: Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters
    DO: Build a robots.txt file that disallows directories you don’t want indexed, allows the rest, and points to your sitemap
    DO: Integrated an XML Sitemap that automatically publishes
    DO: Ping the Search Engines when your content changes
  • Promote… Everywhere
    Social Media and Search are evolving… integration with Social Media will grow your audience
    Cool tools:
    http://www.hootsuite.com
    http://www.twitterfeed.com
    http://www.ping.fm
    http://linkedin.com/apps
    http://www.facebook.com/apps
  • My Super Secret Blogging and SEO Trick that WORKS!
    Use Google Webmasters and find OLD Blog Posts that Rank well (#2 through #10)
    Optimize the Post Title, Meta Description or Content over time.
    Watch it grow!
  • Download the eBook: http://www.bloggingforseo.com
    Twitter: @douglaskarr
    Email: doug@dknewmedia.com
    Phone: 317.456.BLOG (2564)
    Company: http://www.dknewmedia.com
    Blog: http://marketingtechblog.com