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How to Promote and Syndicate Your Podcast

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Content is King, but without syndication and promotion, your podcast will have no kingdom. In this workshop I developed for the Flyover Podcast Festival, I walk through all of the current and next generation methods for syndicating and promoting your podcast.

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How to Promote and Syndicate Your Podcast

  1. 1. ContentisKing…But WithoutPodcast Promotion& Syndication YouHaveNo Kingdom by Douglas Karr, DK New Media ©2019 DK NEW MEDIA, LLC. Developed by Douglas Karr. All Rights Reserved
  2. 2. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone PODCASTING Is Here Consumers and businesses are devouring podcasts 63% With auto and mobile integration, podcasting is skyrocketing and a perfect medium for engagement. OF LISTENERS HAVE PURCHASED 0 5 10 15 20 25 30 2014 2015 2016 2017 2018 02 Percent of Americans who listen to at least one podcast per month.
  3. 3. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone It’s not true. Humans are impatient and have been CHOICE via the Internet where they can easily click and click and click until they find the information they need. Then they devour it (e.g. Netflix) Humans now have less of an attention span than goldfish? Longer reports (10 min) attract 21% Longer videos (20-30 min) attract 8% Online Courses attract 15% 03ATTENTION Spans Haven’t changed, choices have second
  4. 4. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone WHERE People Listen Where can you get listens? APPS SIGNATURE YOUTUBE EMAIL WEBSITES SOCIAL MEDIA Everyone has their own preference for listening… it’s essential that you meet your audience where they want you to be. Your Audience Is EVERYWHERE 04 RSS
  5. 5. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Why a Custom Feed is a Best Practice RSS SYNDICATION 05 • I can change hosts and retain stats • I can optimize my podcast feed • I can automatically publish to my social media channels • I can measure every medium and channel in one spot • I can publish to a newsletter Podcast Feed with FEED.PRESS
  6. 6. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone WordPress Plugin Website SYNDICATION 06
  7. 7. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Microsite or Pages Website SHOW PAGES 07 • Set Expectations • Present SCHEDULE • Optimize for Target Audience • Integrate Subscription • Integrate Social Shares
  8. 8. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Top Mobile App Registration App SYNDICATION 08 https://martech.zone/where-to-promote-your-podcast/
  9. 9. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Social Media Listens Social SYNDICATION 09 • Publish Podcasts on Feed Publish • Repeat SCHEDULE Regularly • Look for Trending Opportunities • Customize Hashtags
  10. 10. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Email is AWESOME! Newsletter SYNDICATION 10 • Subscription Links • Descriptions • Images
  11. 11. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone “Alexa, Play Martech Zone Interviews” Voice SYNDICATION 11 • SoundUp, Storyline, Effct • Amazon Developer API • Add to Flash Briefing: 10 min • Or Full Podcast
  12. 12. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Get Employees to Share and Distribute! Employee ADVOCACY 12 • Promote • Measure • Reward • Mobile App
  13. 13. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Yes, YouTube Listens YouTube LIVE + UPLOADED 13 • YouTube or YouTube Live • 3 billion searches / month • Transcribe • Close Caption • Publish Socially • Embed in Sites
  14. 14. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Promote in Every Email, Every Business Card Link trees and Signatures 14 • Build a mobile-optimized link tree for your profile and include show links • Solutions like Sigstr can be used to promote across the
  15. 15. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Optimizing for Search will Get Your Interviews Found 15Optimize for Guests • Guest Names in Titles • Guest Names in Tags • Build a Guest Page • Publish Socially and Tag Them • Provide Embed for Guest’s Sites
  16. 16. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Reach new audiences 16GUEST Promotion • Nag PR reps and guest to promote the episode • Tag them socially
  17. 17. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Edit, Optimize, Publish 17NEXT Generation Social Promotion • Wavve • Social Video Player • Optimized for Medium
  18. 18. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Edit, Optimize, Publish 18NEXT Generation Hosting • Fireside • Podcast CMS • Host, Guest • Private Domain • Sponsorship • Players
  19. 19. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Edit, Optimize, Publish 19NEXT Generation Enterprise • Omny Studio • Podcast Hosting • Editing • Broadcast Capture • Monetization • Analytics
  20. 20. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Edit, Optimize, Publish 20NEXT Generation Editing • Descript (Beta) • Edit by Text • Automated Transcription • Collaboration • Dynamic Word Insertion (AI)
  21. 21. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Transcribe, Edit, Promote 21NEXT Generation Promotion • Casted • Edit by Text • Automated Transcription • Build and track snippets for promotion
  22. 22. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone STOP Production Build a Content Library Strategically Start Thinking about your year of podcasts as a library… which episodes will complete the library? Can you schedule episodes thematically? Eg. Tune in in January when we focus on [topic] 22 Stop Producing endless streams of unremarkable content that is hurting, not helping your marketing efforts.
  23. 23. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Develop a Content Strategy Keep People LISTENING Calendar Last Next Subscribe In Each Episode Promote Your Series In Each Episode Promote Your Last In Each Episode Promote Your Next In Each Episode Promote Subscribing In Each Episode Promote Your Newsletter Email 23
  24. 24. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone COORDINATE Omni-Channel Discover What Content Works and Use Podcasts to Promote It Further Jan Feb March April May June July Aug Sept Oct Nov Dec Jan Release Article Series Release Infographic Release Whitepaper Release Podcast Release Video Promote with Ads Promote Organically Promote with PR Optimize! 24
  25. 25. Podcast Promotion & Syndication Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone Follow, Listen, Schedule Podcast https://interviews.martech.zone 25WHERE To Find Me Publication https://martech.zone Follow https://linktr.ee/douglaskarr

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