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Write for Media ucsd_ext_spring12_5 pt2
 

Write for Media ucsd_ext_spring12_5 pt2

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This session deals with working in broadcast media -- the do's and don'ts.

This session deals with working in broadcast media -- the do's and don'ts.

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Write for Media ucsd_ext_spring12_5 pt2 Write for Media ucsd_ext_spring12_5 pt2 Presentation Transcript

  • Writing for Media Session #5, Part #2 “Writing for Broadcast Journalism” UCSD Extension Spring 2012
  • Broadcasting• Most popular medium of mass communication• Delivers immediacy and impact• Avg. American home has over 50 channels• 6,000+ radio/TV station in US • 1,700 daily newspapers in US
  • Section of News• Audio or visual impact (show me!) • actual event more dramatic than reporter talking about it• Timeliness • breaking news• Information, not explanation • simple and straightforward news
  • Characteristics -- 5 Cs1. Correctness (accuracy)2. Clarity (no ambiguity, clear and precise)3. Concise (efficient, saves time)4. Color (paint a picture)5. Conversational (style, write like you talk)
  • Story Structure• Dramatic unity (package) • climax -- what happened? • cause -- why it happened? • effect -- what it means?
  • Story Structure (cont.)• Completed circles• Complete package (intro, middle, close)• Measured in time (not words)• Written to fit time format of newscast • 2-minute story (no longer, no less)
  • Newscast• Tight deadlines (hourly sometimes)• Timeliness of news stories (news value)• Prominence of sources (news value)• Availability of video, audio, slides, film, etc.
  • Radio Formats• Written copy/voicers (w/o soundbites)• Sound bites (w/ source soundbites)• Wrap-around (intro, conclusion)• Mini-documentary (several soundbites, b- roll, music, more than a couple minutes)
  • TV Formats• Reader copy (anchor/reporter reads news)• Voice-overs (b-roll w/ reporter’s voice)• Voice-over to soundbite (reporter to source)• Package stories (intro, stand-up, soundbites, etc.)• Live shots (reporter on the scene)
  • Extended Story (web)• Must tell a story• Have central theme• Have central character• Beginning, middle, end (wrap it up)• Interview itself (source can exhibit personality)
  • Extended Story (web)• Research• Preparation (know topic, send questions)• Interview situation (comfortable location)• Positioning (don’t look into the camera)• Questions (ease into the interview)• Extended interview
  • Questions...