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Write for media ucsd_ext_spring12_1

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Writing for media basics

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Write for media ucsd_ext_spring12_1

  1. 1. Writing for Media UCSD Extension Spring 2012
  2. 2. What is good writing?• Efficient — use minimum words to make point• Precise — use words for exact meanings• Clear — leaves no doubt for meaning• Modest — does not draw attention to itself
  3. 3. Getting ready to write• Know the language• Know the subject — study, research• Write it down — routine• Edit and rewrite — discipline, critical
  4. 4. Basics...• Use simple words and sentences• Practice brevity• No jargon, cliches, slang• Use familiar words• Vary sentence length• Nouns, verbs, and transitions
  5. 5. Writing for Media• Subject matter — research• Purpose — inform, entertain, persuade• Audience — know your audience• Environment — deadlines
  6. 6. Tools...• Grammar• Spelling• Punctuation
  7. 7. Grammar...• Agreement• Active and passive voice• Appositive phrases and commas• That and which; who and whom• Apostrophe used to form possessives
  8. 8. Punctuation...• Commas — ,• Semicolons — ;• Period — .• Apostrophe — ‘• Exclamation mark — !
  9. 9. Spelling...• Dictionary — get one
  10. 10. Accuracy...• Chief goal of any writer• Truth and honesty (builds trust!)• People will not read or view if inaccurate• Professional
  11. 11. Clarity...• Keep it simple• Avoid jargon• Be specific• Check time sequence• Transitions• Take on complex issues
  12. 12. Brevity...• Get to the point! (or lose your audience)• Watch for redundancies and repetitions• Cut out unnecessary words
  13. 13. Journalism...• Inverted pyramid• Types of stories• Objectivity — balance, fairness• Impersonal — stay out of the story• Sources — reliable, credible• Attribution and quotes
  14. 14. AP Stylebook...• Capitalization• Abbreviation• Punctuation• Numerals• Ages
  15. 15. AP Stylebook (cont.)...• Dimensions• Spelling• Dates• Usage• Language sensitivity
  16. 16. AP Stylebook (cont.)...• Sexist pronouns• Titles• Descriptions• Stereotypes• Illness and disability
  17. 17. Questions...

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