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Leverage Social Media for Credit Unions

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The many ways credit unions can leverage social media.

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Leverage Social Media for Credit Unions

  1. 1. Leveraging Social Media How to Gain and Retain Members
  2. 2. What if?
  3. 3. What if?
  4. 4. Parted.
  5. 5. What if?
  6. 6. Landed.
  7. 7. What if?
  8. 8. Not quite.
  9. 9. Made it.
  10. 10. What if?
  11. 11. 5.8 million per episode
  12. 12. What if?
  13. 13. Numbers.800 million (3rd largest country)225 million (1 billion tweets per week)130 million (1 new member per second)490 million (35 hrs uploaded per min.)
  14. 14. Tools.
  15. 15. What it’s not.• Not a sales tool• Not a campaign• Not an advertisement• Not a total marketing replacement
  16. 16. What it is.• Two-way conversation• Educator• Community builder• Complement to traditional marketing
  17. 17. Benefits.
  18. 18. Metrics.
  19. 19. Why?• Another opportunity to engage• Less disruptive message• Trusted resource• Add value “Conversation goes on with or without you.”
  20. 20. How to gain & retain?• Share• Tell a story• Educate• Human touch• Contests• Have a plan Amazingly, only 30% of CUs have a social media plan -Filene
  21. 21. Share.• Provide helpful information • From members • From staff • From mainstream or industry news• Be a financial info resource• Don’t ask for anything in return
  22. 22. Tell a story.• Member success stories• Staff (get to know or SME)• Philanthropy• Awards
  23. 23. Educate• Don’t be too “salesy”• Advice or “How to” • Mortgage • PFM • Online services • Investments• Be a resource
  24. 24. Be human.• People relate to people — not logos• Tweet-up (to meet)• Videos• Unitus’ iPad ex. Unitus’ Brett Wooden w/ iPad
  25. 25. Contests.• Engage• Educate• Reward• Return
  26. 26. Have a plan.• Research• Objectives• Goals• Results• Measure
  27. 27. Steps.• Research and discover• Listen• Engage• Inspire• Support• Reward
  28. 28. Information.• Personal relevance• Entertaining• Insight or advice• Value• Helps• Solves a problem
  29. 29. Credit unions.• 63% credit unions using social media today• Est. 90% will use social media in 2012• Age 45+ fastest growing group (avg. age 47)
  30. 30. Example.• Vantage CU
  31. 31. Example.
  32. 32. Example.• Verity FCU • VerityMom
  33. 33. Example.• Verity CU’s “Our Voices” blog
  34. 34. Example.• Forth Worth Community CU • Gabby “Get Your Worth On”
  35. 35. Example.• San Diego County CU • Bankers invade SD beaches
  36. 36. Example.• ECCU video testimonials
  37. 37. Investment.• Time• Resources• Knowledge
  38. 38. Tips.• Be consistent• Easy to share• Easy audience participation• Be authentic• Integrate• Be consistent
  39. 39. Wrap up.• Be consistent• Complements traditional marketing• Builds a community (trust)• Educate• Less disruptive message• Have a plan!
  40. 40. Bottom line. Social media enhances your ability tobecome a primary financial resource. Spark a financial conversation today.
  41. 41. What if?Hmmm...
  42. 42. Resources.• Filene• Digital Mailer• Convince & Convert• Social Media Examiner• Cision• Spin Sucks• Marketing Profs• SmartMedia - Social Media
  43. 43. Questions? Mike Lawson DML Communicationsmike@dmlcommunications.com 760-845-8146 Twitter: @dmlcomm

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