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Email marketing: The digital glue of social media - OMS Dallas (July, 2010)

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http://www.blueskyfactory.com/ …

http://www.blueskyfactory.com/

Email Marketing: The Digital Glue of Social Media

Engagement is more important than ever. More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships. When working together, these channels can help build your community, create brand awareness, and drive sales.

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  • 1.
    • Online Marketing Summit
    • Dallas | July 19, 2010
    • Email Marketing:
    • The Digital Glue of Social Media
    • DJ Waldow
    • Director of Community
    • Blue Sky Factory
  • 2. Email Marketing: The Digital Glue of Social Media
  • 3. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .
  • 4. FREE STUFF (EBOOK) blueskyfactory.com/omsdal
  • 5. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
  • 6.
  • 7. HOUSEKEEPING
    • Slide Stuff:
    • Publicly available – http://www.slideshare.net/djwaldow
    • Twitter Stuff:
    • @djwaldow
    • @blueskyfactory
    • @OMSummit
    • #OMSDal
  • 8. BREAKING NEWS
  • 9. Ben & Jerry's drop email in favor of social media marketing
  • 10. Ben & Jerry's Drops Email in Favor of Social Media: Industry Reactions
  • 11.
    • Engagement
    • Email Marketing
    • Relationships
    • Conversations
    • Community
    • Social Media
    • Awareness
    • Sales
    WHAT ARE WE TALKING ABOUT? … in no particular order …
  • 12.
    • Silos
    • Interdependency
    • Cross-Pollination
    WHAT ELSE?
  • 13. B2B VS. B2C
  • 14. SILOS
  • 15. SILOS EMAIL MARKETING SOCIAL MEDIA
  • 16.
    • EMAIL MARKETING
    • Old school
    • Dead
    • Dull, Boring
    • Tough to make $
    SOCIAL MEDIA New school Alive Shiny, Exciting “ Easy Money” (Note Sarcasm) SILOS
  • 17.
  • 18. EMAIL MARKETING SOCIAL MEDIA
  • 19.
    • THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT YOUR SOCIAL MEDIA PERSON
    SILOS
  • 20. INTERDEPENDENCY
  • 21. INTERDEPENDENCY
  • 22. INTERDEPENDENCY
  • 23. INTERDEPENDENCY
  • 24. INTERDEPENDENCY
  • 25. Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.
  • 26. SOCIAL MEDIA NEEDS EMAIL MARKETING
  • 27. SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS
  • 28. Learn how to add this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA
  • 29. EMAIL MARKETING NEEDS SOCIAL MEDIA
  • 30. EMAIL MARKETING NEEDS SOCIAL MEDIA
  • 31. EMAIL MARKETING NEEDS SOCIAL MEDIA
  • 32. CROSS-POLLINATION
  • 33. EFFECTIVE CROSS-POLLINATION (7 KEYS)
    • Include
    • Make it easy
    • Be creative
    • Ask
    • Tell me why
    • Provide incentive
    • Don’t forget offline
  • 34. 1. CROSS-POLLINATION: INCLUDE
  • 35. 1B. CROSS-POLLINATION: INCLUDE
  • 36. 2. CROSS-POLLINATION: MAKE IT EASY
  • 37. 3. CROSS-POLLINATION: BE CREATIVE
  • 38. 4. CROSS-POLLINATION: ASK
  • 39. 4B. CROSS-POLLINATION: ASK
  • 40. 5. CROSS-POLLINATION: TELL ME WHY
  • 41. 5B. CROSS-POLLINATION: TELL ME WHY
  • 42. 6. CROSS-POLLINATION: PROVIDE INCENTIVE
  • 43. 6B. CROSS-POLLINATION: PROVIDE INCENTIVE
  • 44. 6B. CROSS-POLLINATION: PROVIDE INCENTIVE
  • 45. 7. CROSS-POLLINATION: DON’T FORGET OFFLINE
  • 46. 7B. CROSS-POLLINATION: DON’T FORGET OFFLINE
  • 47. 7C. CROSS-POLLINATION: DON’T FORGET OFFLINE
  • 48. BENEFITS OF CROSS-POLLINATION
    • Makes both email & social media messages more powerful & effective
    • Extends the reach of your emails & social networks
    • Pinpoints influential brand ambassadors
    • Grows your email database & social networks
    • All the cool kids are doing it
  • 49.
  • 50.
  • 51. CONTINUE THE CONVERSATION
  • 52.
    • Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words
    • B2B vs. B2C: DJ Waldow via iPhone (Dela Quist slide)
    • Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)
    • Batman - http://www.flickr.com/photos/locationscout/3595095042
    • Robin - http://www.flickr.com/photos/locationscout/3595095146/
    • Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons)
    • Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons)
    • Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html
    • Kohl’s email: http://www.retailemailblog.com/2010/05/am-inbox-dedicated-social-emails-with.html
    • Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/
    • Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522
    • U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/
    • Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/
    • Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/
    • Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497
    • Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726
    • *All other images are screengrabs from Twitter or my personal email inbox
    IMAGE CREDIT
  • 53.
    • Thank You
    • Visit
    • www.onlinemarketingsummit.com
    • f or more information
    • Follow us @OMSummit