<ul><li>Online Marketing Summit </li></ul><ul><li>Dallas | July 19, 2010 </li></ul><ul><li>Email Marketing: </li></ul><ul>...
Email Marketing: The Digital Glue of Social Media
WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the  idea that success isn't luck or a...
FREE STUFF (EBOOK) blueskyfactory.com/omsdal
WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
HOUSEKEEPING <ul><li>Slide Stuff: </li></ul><ul><li>Publicly available –  http://www.slideshare.net/djwaldow </li></ul><ul...
BREAKING NEWS
Ben & Jerry's drop email in favor of social media marketing
Ben & Jerry's Drops Email in Favor of Social Media: Industry Reactions
<ul><li>Engagement </li></ul><ul><li>Email Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Conversations </li>...
<ul><li>Silos </li></ul><ul><li>Interdependency </li></ul><ul><li>Cross-Pollination </li></ul>WHAT ELSE?
B2B VS. B2C
SILOS
SILOS EMAIL MARKETING SOCIAL MEDIA
<ul><li>EMAIL MARKETING </li></ul><ul><li>Old school </li></ul><ul><li>Dead </li></ul><ul><li>Dull, Boring </li></ul><ul><...
EMAIL MARKETING SOCIAL MEDIA
<ul><li>THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT YOUR SOCIAL MEDIA PERSON </li></ul>SILOS
INTERDEPENDENCY
INTERDEPENDENCY
INTERDEPENDENCY
INTERDEPENDENCY
INTERDEPENDENCY
Overall, individuals who have increased their usage of social networks over the past six months are also using email more ...
SOCIAL MEDIA NEEDS EMAIL MARKETING
SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS
Learn how to add  this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA
EMAIL MARKETING NEEDS SOCIAL MEDIA
EMAIL MARKETING NEEDS SOCIAL MEDIA
EMAIL MARKETING NEEDS SOCIAL MEDIA
CROSS-POLLINATION
EFFECTIVE CROSS-POLLINATION  (7 KEYS) <ul><li>Include </li></ul><ul><li>Make it easy </li></ul><ul><li>Be creative </li></...
1. CROSS-POLLINATION: INCLUDE
1B. CROSS-POLLINATION: INCLUDE
2. CROSS-POLLINATION: MAKE IT EASY
3. CROSS-POLLINATION: BE CREATIVE
4. CROSS-POLLINATION: ASK
4B. CROSS-POLLINATION: ASK
5. CROSS-POLLINATION: TELL ME WHY
5B. CROSS-POLLINATION: TELL ME WHY
6. CROSS-POLLINATION: PROVIDE INCENTIVE
6B. CROSS-POLLINATION: PROVIDE INCENTIVE
6B. CROSS-POLLINATION: PROVIDE INCENTIVE
7. CROSS-POLLINATION: DON’T FORGET OFFLINE
7B. CROSS-POLLINATION: DON’T FORGET OFFLINE
7C. CROSS-POLLINATION: DON’T FORGET OFFLINE
BENEFITS OF CROSS-POLLINATION <ul><li>Makes both email & social media messages  more powerful & effective </li></ul><ul><l...
CONTINUE THE CONVERSATION
<ul><li>Word (slide 4):  http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words </li></ul><ul><li>B2B vs. B2C: DJ Wald...
<ul><li>Thank You </li></ul><ul><li>Visit </li></ul><ul><li>www.onlinemarketingsummit.com </li></ul><ul><li>f or more info...
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Email marketing: The digital glue of social media - OMS Dallas (July, 2010)

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Email Marketing: The Digital Glue of Social Media

Engagement is more important than ever. More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships. When working together, these channels can help build your community, create brand awareness, and drive sales.

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Email marketing: The digital glue of social media - OMS Dallas (July, 2010)

  1. 1. <ul><li>Online Marketing Summit </li></ul><ul><li>Dallas | July 19, 2010 </li></ul><ul><li>Email Marketing: </li></ul><ul><li>The Digital Glue of Social Media </li></ul><ul><li>DJ Waldow </li></ul><ul><li>Director of Community </li></ul><ul><li>Blue Sky Factory </li></ul>
  2. 2. Email Marketing: The Digital Glue of Social Media
  3. 3. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .
  4. 4. FREE STUFF (EBOOK) blueskyfactory.com/omsdal
  5. 5. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
  6. 6.
  7. 7. HOUSEKEEPING <ul><li>Slide Stuff: </li></ul><ul><li>Publicly available – http://www.slideshare.net/djwaldow </li></ul><ul><li>Twitter Stuff: </li></ul><ul><li>@djwaldow </li></ul><ul><li>@blueskyfactory </li></ul><ul><li>@OMSummit </li></ul><ul><li>#OMSDal </li></ul>
  8. 8. BREAKING NEWS
  9. 9. Ben & Jerry's drop email in favor of social media marketing
  10. 10. Ben & Jerry's Drops Email in Favor of Social Media: Industry Reactions
  11. 11. <ul><li>Engagement </li></ul><ul><li>Email Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Conversations </li></ul><ul><li>Community </li></ul><ul><li>Social Media </li></ul><ul><li>Awareness </li></ul><ul><li>Sales </li></ul>WHAT ARE WE TALKING ABOUT? … in no particular order …
  12. 12. <ul><li>Silos </li></ul><ul><li>Interdependency </li></ul><ul><li>Cross-Pollination </li></ul>WHAT ELSE?
  13. 13. B2B VS. B2C
  14. 14. SILOS
  15. 15. SILOS EMAIL MARKETING SOCIAL MEDIA
  16. 16. <ul><li>EMAIL MARKETING </li></ul><ul><li>Old school </li></ul><ul><li>Dead </li></ul><ul><li>Dull, Boring </li></ul><ul><li>Tough to make $ </li></ul>SOCIAL MEDIA New school Alive Shiny, Exciting “ Easy Money” (Note Sarcasm) SILOS
  17. 17.
  18. 18. EMAIL MARKETING SOCIAL MEDIA
  19. 19. <ul><li>THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT YOUR SOCIAL MEDIA PERSON </li></ul>SILOS
  20. 20. INTERDEPENDENCY
  21. 21. INTERDEPENDENCY
  22. 22. INTERDEPENDENCY
  23. 23. INTERDEPENDENCY
  24. 24. INTERDEPENDENCY
  25. 25. Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.
  26. 26. SOCIAL MEDIA NEEDS EMAIL MARKETING
  27. 27. SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS
  28. 28. Learn how to add this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA
  29. 29. EMAIL MARKETING NEEDS SOCIAL MEDIA
  30. 30. EMAIL MARKETING NEEDS SOCIAL MEDIA
  31. 31. EMAIL MARKETING NEEDS SOCIAL MEDIA
  32. 32. CROSS-POLLINATION
  33. 33. EFFECTIVE CROSS-POLLINATION (7 KEYS) <ul><li>Include </li></ul><ul><li>Make it easy </li></ul><ul><li>Be creative </li></ul><ul><li>Ask </li></ul><ul><li>Tell me why </li></ul><ul><li>Provide incentive </li></ul><ul><li>Don’t forget offline </li></ul>
  34. 34. 1. CROSS-POLLINATION: INCLUDE
  35. 35. 1B. CROSS-POLLINATION: INCLUDE
  36. 36. 2. CROSS-POLLINATION: MAKE IT EASY
  37. 37. 3. CROSS-POLLINATION: BE CREATIVE
  38. 38. 4. CROSS-POLLINATION: ASK
  39. 39. 4B. CROSS-POLLINATION: ASK
  40. 40. 5. CROSS-POLLINATION: TELL ME WHY
  41. 41. 5B. CROSS-POLLINATION: TELL ME WHY
  42. 42. 6. CROSS-POLLINATION: PROVIDE INCENTIVE
  43. 43. 6B. CROSS-POLLINATION: PROVIDE INCENTIVE
  44. 44. 6B. CROSS-POLLINATION: PROVIDE INCENTIVE
  45. 45. 7. CROSS-POLLINATION: DON’T FORGET OFFLINE
  46. 46. 7B. CROSS-POLLINATION: DON’T FORGET OFFLINE
  47. 47. 7C. CROSS-POLLINATION: DON’T FORGET OFFLINE
  48. 48. BENEFITS OF CROSS-POLLINATION <ul><li>Makes both email & social media messages more powerful & effective </li></ul><ul><li>Extends the reach of your emails & social networks </li></ul><ul><li>Pinpoints influential brand ambassadors </li></ul><ul><li>Grows your email database & social networks </li></ul><ul><li>All the cool kids are doing it </li></ul>
  49. 49.
  50. 50.
  51. 51. CONTINUE THE CONVERSATION
  52. 52. <ul><li>Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words </li></ul><ul><li>B2B vs. B2C: DJ Waldow via iPhone (Dela Quist slide) </li></ul><ul><li>Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons) </li></ul><ul><li>Batman - http://www.flickr.com/photos/locationscout/3595095042 </li></ul><ul><li>Robin - http://www.flickr.com/photos/locationscout/3595095146/ </li></ul><ul><li>Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons) </li></ul><ul><li>Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons) </li></ul><ul><li>Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html </li></ul><ul><li>Kohl’s email: http://www.retailemailblog.com/2010/05/am-inbox-dedicated-social-emails-with.html </li></ul><ul><li>Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/ </li></ul><ul><li>Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522 </li></ul><ul><li>U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/ </li></ul><ul><li>Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/ </li></ul><ul><li>Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/ </li></ul><ul><li>Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497 </li></ul><ul><li>Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726 </li></ul><ul><li>*All other images are screengrabs from Twitter or my personal email inbox </li></ul>IMAGE CREDIT
  53. 53. <ul><li>Thank You </li></ul><ul><li>Visit </li></ul><ul><li>www.onlinemarketingsummit.com </li></ul><ul><li>f or more information </li></ul><ul><li>Follow us @OMSummit </li></ul>
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