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Is Social Media Worth It?



                     DJ Waldow
                       University of Utah
                      February 16, 2011
✦ K-Dawg
✦ Eva
✦ U-M
✦ BSF
✦ Teacher
✦ Exec MBA
✦ People
✦ Coffee
✦ Beer
Infographic courtesy of Flowtown
Infographic courtesy of Flowtown
Is Social Media Worth It?
The 3 Stages (C’s) of Social Media Selling



1. Connecting.

2. Courting.

3. Closing.
Photo by C.C. Chapman
Connecting.




  March, 2010
Courting.




The Next 6 Months
Closing.




September 27, 2010
Follow Up.
Final Thought




Twitter Helped Me Land My @BlueSkyFactory Gig

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Is Social Media Worth It? (aka The 3 Stages of Social Media Selling)