Combining Email and Social Media for Marketing Magic A presentation I gave in Knoxville on April 27, 2012 for Social Slam. More Details: http://waldowsocial.com

1. Combining Email and
Social Media for
Marketing Magic
DJ Waldow
Waldow Social
Social Slam: April 27, 2012

2. DJ Waldow
Founder & CEO
djwaldow@waldowsocial.com
919.943.9248
djwaldow
April 27, 2012

3. Flickr: Mike Souza
10 Minutes??!?!!

4. How many of you have...?
Email Marketing: Far from Dead

5. 91%
Email Marketing: Far from Dead

6. Download the
ExactTarget report
Email Marketing: Far from Dead

7. 77%
Email Marketing: Far from Dead

8. Download the
ExactTarget report
Email Marketing: Far from Dead

9. Email is not dead. #SoSlam via @djwaldow
Tweet This!

10. Agreed? Good.
Now, let’s move on...
Email Marketing: Far from Dead

11. Flickr: shaunwong
Email Marketing & Social Media

12. Name the Social Network.

13. Name the Social Network.

14. Name the Social Network.

15. Name the Social Network.

16. You can’t sign up (or login) to most social
networks without an email address! #SoSlam
via @djwaldow
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17. 1. Social Connection: Including social media icons in email
marketing campaigns with the goal of getting your subscribers to
follow you on Twitter, like you on Facebook, circle you on Google
+, and so on. The idea is to leverage email to “power up” your
social following.
2. Social Sharing (also referred to as Share With Your
Network or SWYN): Including social media icons in email
marketing campaigns that, when clicked, allow your subscribers to
share the entire email or a portion of the email with their social
media followers. The goal is most often to expand the reach of the
original email to others who may not be on your list.
Using Email Marketing to Power Social Media

18. Using Email Marketing to Power Social Media

19. Using Email Marketing to Power Social Media

20. Using Email Marketing to Power Social Media

21. Using Email Marketing to Power Social Media

22. $250k in revenue
in the first 45 days
Read case study
Using Email Marketing to Power Social Media

23. Use email marketing to grow your social media
followers & extend the reach of your message
(& make $). #SoSlam via @djwaldow
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24. Using Social Media to Power Email Marketing

25. Using Social Media to Power Email Marketing

26. Using Social Media to Power Email Marketing

27. Using Social Media to Power Email Marketing

28. Using Social Media to Power Email Marketing

29. Using Social Media to Power Email Marketing

30. Some Impressive Stats:
• Posts about email newsletter on social networks generates at
least 30-40 new subscribers within an hour of posts.
• 80% of the list growth is happening through Knuttel’s
social media outlets.
• Open rates: 60-70%
• Click to open rates: 40%
• €10,000 in sales has been generated directly from each mailing.
Learn More
Using Social Media to Power Email Marketing

31. Use social media to grow your email marketing
list! #SoSlam via @djwaldow
Tweet This!

32. Flickr: John Lamar
Phew!

33. DJ Waldow
Founder & CEO
djwaldow@waldowsocial.com
919.943.9248
djwaldow
April 27, 2012