Combining Email and Social Media for Marketing Magic

Combining Email and Social Media for Marketing Magic DJ Waldow Waldow Social Social Slam: April 27, 2012

DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldowApril 27, 2012

Flickr: Mike Souza10 Minutes??!?!!

How many of you have...?Email Marketing: Far from Dead

91%Email Marketing: Far from Dead

Download the ExactTarget reportEmail Marketing: Far from Dead

77%Email Marketing: Far from Dead

Download the ExactTarget reportEmail Marketing: Far from Dead

Email is not dead. #SoSlam via @djwaldow Tweet This!

Agreed? Good. Now, let’s move on...Email Marketing: Far from Dead

Flickr: shaunwongEmail Marketing & Social Media

Name the Social Network.

You can’t sign up (or login) to most socialnetworks without an email address! #SoSlamvia @djwaldow Tweet This!

1. Social Connection: Including social media icons in emailmarketing campaigns with the goal of getting your subscribers tofollow you on Twitter, like you on Facebook, circle you on Google+, and so on. The idea is to leverage email to “power up” yoursocial following.2. Social Sharing (also referred to as Share With YourNetwork or SWYN): Including social media icons in emailmarketing campaigns that, when clicked, allow your subscribers toshare the entire email or a portion of the email with their socialmedia followers. The goal is most often to expand the reach of theoriginal email to others who may not be on your list. Using Email Marketing to Power Social Media

Using Email Marketing to Power Social Media

$250k in revenue in the ﬁrst 45 days Read case studyUsing Email Marketing to Power Social Media

Use email marketing to grow your social mediafollowers & extend the reach of your message(& make $). #SoSlam via @djwaldow Tweet This!

Using Social Media to Power Email Marketing

Some Impressive Stats:• Posts about email newsletter on social networks generates atleast 30-40 new subscribers within an hour of posts.• 80% of the list growth is happening through Knuttel’ssocial media outlets.• Open rates: 60-70%• Click to open rates: 40%• €10,000 in sales has been generated directly from each mailing. Learn More Using Social Media to Power Email Marketing

Use social media to grow your email marketinglist! #SoSlam via @djwaldow Tweet This!

Flickr: John LamarPhew!

DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldowApril 27, 2012

Combining Email and Social Media for Marketing Magic

by DJ Waldow on Apr 27, 2012

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