• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Combining Email and Social Media for Marketing Magic
 

Combining Email and Social Media for Marketing Magic

on

  • 2,348 views

Combining Email and Social Media for Marketing Magic

Combining Email and Social Media for Marketing Magic

A presentation I gave in Knoxville on April 27, 2012 for Social Slam.

More Details: http://waldowsocial.com

Statistics

Views

Total Views
2,348
Views on SlideShare
2,339
Embed Views
9

Actions

Likes
0
Downloads
6
Comments
0

4 Embeds 9

http://us-w1.rockmelt.com 6
https://si0.twimg.com 1
http://www.twylah.com 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Combining Email and Social Media for Marketing Magic Combining Email and Social Media for Marketing Magic Presentation Transcript

  • Combining Email and Social Media for Marketing Magic DJ Waldow Waldow Social Social Slam: April 27, 2012
  • DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldowApril 27, 2012
  • Flickr: Mike Souza10 Minutes??!?!!
  • How many of you have...?Email Marketing: Far from Dead
  • 91%Email Marketing: Far from Dead
  • Download the ExactTarget reportEmail Marketing: Far from Dead
  • 77%Email Marketing: Far from Dead
  • Download the ExactTarget reportEmail Marketing: Far from Dead
  • Email is not dead. #SoSlam via @djwaldow Tweet This!
  • Agreed? Good. Now, let’s move on...Email Marketing: Far from Dead
  • Flickr: shaunwongEmail Marketing & Social Media
  • Name the Social Network.
  • Name the Social Network.
  • Name the Social Network.
  • Name the Social Network.
  • You can’t sign up (or login) to most socialnetworks without an email address! #SoSlamvia @djwaldow Tweet This!
  • 1. Social Connection: Including social media icons in emailmarketing campaigns with the goal of getting your subscribers tofollow you on Twitter, like you on Facebook, circle you on Google+, and so on. The idea is to leverage email to “power up” yoursocial following.2. Social Sharing (also referred to as Share With YourNetwork or SWYN): Including social media icons in emailmarketing campaigns that, when clicked, allow your subscribers toshare the entire email or a portion of the email with their socialmedia followers. The goal is most often to expand the reach of theoriginal email to others who may not be on your list. Using Email Marketing to Power Social Media
  • Using Email Marketing to Power Social Media
  • Using Email Marketing to Power Social Media
  • Using Email Marketing to Power Social Media
  • Using Email Marketing to Power Social Media
  • $250k in revenue in the first 45 days Read case studyUsing Email Marketing to Power Social Media
  • Use email marketing to grow your social mediafollowers & extend the reach of your message(& make $). #SoSlam via @djwaldow Tweet This!
  • Using Social Media to Power Email Marketing
  • Using Social Media to Power Email Marketing
  • Using Social Media to Power Email Marketing
  • Using Social Media to Power Email Marketing
  • Using Social Media to Power Email Marketing
  • Using Social Media to Power Email Marketing
  • Some Impressive Stats:• Posts about email newsletter on social networks generates atleast 30-40 new subscribers within an hour of posts.• 80% of the list growth is happening through Knuttel’ssocial media outlets.• Open rates: 60-70%• Click to open rates: 40%• €10,000 in sales has been generated directly from each mailing. Learn More Using Social Media to Power Email Marketing
  • Use social media to grow your email marketinglist! #SoSlam via @djwaldow Tweet This!
  • Flickr: John LamarPhew!
  • DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldowApril 27, 2012