Today’s Plan• PART 1: • PART 2: A look at the role of Crowd-source an email marketing in integrated email, today’s mobile, social mobile and social and local world. campaign.
5 Goals1. Some new ideas of how companies are integrating email, social and mobile marketing2. A clear example of how you can build an integrated programme or advance your current programmes.3. Thoughts on how to measure success in this new marketing mix.4. A list of common obstacles you may face as you move forward and how to overcome them.5. €25 in your pocket.
When is social media going to kill email marketing?
PART 2: Workshop Session Less of me. More of you.
About Silverpop• 1,600+ customers• Across 38 countries• >2B email messages sent per month across our customer base
• Resource Centre at silverpop.com – White papers – Webinars – Blogs – Case studies – Newsletters• Presentations on SlideShare – www.slideshare.net/Silverpop New Study: Top 100 UK Retailers Tracking Study
Thank you for your time! Tweets: @rlevans firstname.lastname@example.org