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Combining Email and Social Media for Marketing Magic

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Combining Email and Social Media for Marketing Magic

A presentation I gave in Knoxville on April 27, 2012 for Social Slam.

More Details: http://waldowsocial.com

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Combining Email and Social Media for Marketing Magic

  1. 1. Combining Email and Social Media for Marketing Magic DJ Waldow Waldow Social Social Slam: April 27, 2012
  2. 2. DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldowApril 27, 2012
  3. 3. Flickr: Mike Souza10 Minutes??!?!!
  4. 4. How many of you have...?Email Marketing: Far from Dead
  5. 5. 91%Email Marketing: Far from Dead
  6. 6. Download the ExactTarget reportEmail Marketing: Far from Dead
  7. 7. 77%Email Marketing: Far from Dead
  8. 8. Download the ExactTarget reportEmail Marketing: Far from Dead
  9. 9. Email is not dead. #SoSlam via @djwaldow Tweet This!
  10. 10. Agreed? Good. Now, let’s move on...Email Marketing: Far from Dead
  11. 11. Flickr: shaunwongEmail Marketing & Social Media
  12. 12. Name the Social Network.
  13. 13. Name the Social Network.
  14. 14. Name the Social Network.
  15. 15. Name the Social Network.
  16. 16. You can’t sign up (or login) to most socialnetworks without an email address! #SoSlamvia @djwaldow Tweet This!
  17. 17. 1. Social Connection: Including social media icons in emailmarketing campaigns with the goal of getting your subscribers tofollow you on Twitter, like you on Facebook, circle you on Google+, and so on. The idea is to leverage email to “power up” yoursocial following.2. Social Sharing (also referred to as Share With YourNetwork or SWYN): Including social media icons in emailmarketing campaigns that, when clicked, allow your subscribers toshare the entire email or a portion of the email with their socialmedia followers. The goal is most often to expand the reach of theoriginal email to others who may not be on your list. Using Email Marketing to Power Social Media
  18. 18. Using Email Marketing to Power Social Media
  19. 19. Using Email Marketing to Power Social Media
  20. 20. Using Email Marketing to Power Social Media
  21. 21. Using Email Marketing to Power Social Media
  22. 22. $250k in revenue in the first 45 days Read case studyUsing Email Marketing to Power Social Media
  23. 23. Use email marketing to grow your social mediafollowers & extend the reach of your message(& make $). #SoSlam via @djwaldow Tweet This!
  24. 24. Using Social Media to Power Email Marketing
  25. 25. Using Social Media to Power Email Marketing
  26. 26. Using Social Media to Power Email Marketing
  27. 27. Using Social Media to Power Email Marketing
  28. 28. Using Social Media to Power Email Marketing
  29. 29. Using Social Media to Power Email Marketing
  30. 30. Some Impressive Stats:• Posts about email newsletter on social networks generates atleast 30-40 new subscribers within an hour of posts.• 80% of the list growth is happening through Knuttel’ssocial media outlets.• Open rates: 60-70%• Click to open rates: 40%• €10,000 in sales has been generated directly from each mailing. Learn More Using Social Media to Power Email Marketing
  31. 31. Use social media to grow your email marketinglist! #SoSlam via @djwaldow Tweet This!
  32. 32. Flickr: John LamarPhew!
  33. 33. DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldowApril 27, 2012

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