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Combining Email and
  Social Media for
  Marketing Magic

                               DJ Waldow
                             Waldow Social
   Social Slam: April 27, 2012
DJ Waldow
                 Founder & CEO


                 djwaldow@waldowsocial.com
                 919.943.9248




                  djwaldow



April 27, 2012
Flickr: Mike Souza




10 Minutes??!?!!
How many of you have...?



Email Marketing: Far from Dead
91%
Email Marketing: Far from Dead
Download the
                        ExactTarget report

Email Marketing: Far from Dead
77%
Email Marketing: Far from Dead
Download the
                        ExactTarget report

Email Marketing: Far from Dead
Email is not dead. #SoSlam via @djwaldow




                 Tweet This!
Agreed? Good.
  Now, let’s move on...


Email Marketing: Far from Dead
Flickr: shaunwong




Email Marketing & Social Media
Name the Social Network.
Name the Social Network.
Name the Social Network.
Name the Social Network.
You can’t sign up (or login) to most social
networks without an email address! #SoSlam
via @djwaldow




                   Tweet This!
1. Social Connection: Including social media icons in email
marketing campaigns with the goal of getting your subscribers to
follow you on Twitter, like you on Facebook, circle you on Google
+, and so on. The idea is to leverage email to “power up” your
social following.

2. Social Sharing (also referred to as Share With Your
Network or SWYN): Including social media icons in email
marketing campaigns that, when clicked, allow your subscribers to
share the entire email or a portion of the email with their social
media followers. The goal is most often to expand the reach of the
original email to others who may not be on your list.



  Using Email Marketing to Power Social Media
Using Email Marketing to Power Social Media
Using Email Marketing to Power Social Media
Using Email Marketing to Power Social Media
Using Email Marketing to Power Social Media
$250k in revenue
   in the first 45 days

                              Read case study

Using Email Marketing to Power Social Media
Use email marketing to grow your social media
followers & extend the reach of your message
(& make $). #SoSlam via @djwaldow




                 Tweet This!
Using Social Media to Power Email Marketing
Using Social Media to Power Email Marketing
Using Social Media to Power Email Marketing
Using Social Media to Power Email Marketing
Using Social Media to Power Email Marketing
Using Social Media to Power Email Marketing
Some Impressive Stats:
• Posts about email newsletter on social networks generates at
least 30-40 new subscribers within an hour of posts.
• 80% of the list growth is happening through Knuttel’s
social media outlets.
• Open rates: 60-70%
• Click to open rates: 40%
• €10,000 in sales has been generated directly from each mailing.
                                                   Learn More
  Using Social Media to Power Email Marketing
Use social media to grow your email marketing
list! #SoSlam via @djwaldow




                 Tweet This!
Flickr: John Lamar



Phew!
DJ Waldow
                 Founder & CEO


                 djwaldow@waldowsocial.com
                 919.943.9248




                  djwaldow



April 27, 2012

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Combining Email and Social Media for Marketing Magic

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