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Am I Hot or Not? An Email Critique
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Am I Hot or Not? An Email Critique

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Are your email marketing campaigns getting the results that you expect? Are you satisfied with your opens, click-thrus, and conversions? Is your boss demanding that you send more email to increase …

Are your email marketing campaigns getting the results that you expect? Are you satisfied with your opens, click-thrus, and conversions? Is your boss demanding that you send more email to increase sales? Do you feel like your campaign is missing the mark? 

Join us as our panelists review a variety of emails - some that are hot, some that are not.
This will be an interactive session. Please submit a recent email campaign (with images off and on) that you have sent or has been sent to you. Engage live as our panelists dissect the good, the bad and the ugly. The team will break down the entire anatomy of the email from the subject line to the footer.
Marketers will be able to gather varying points of view on email marketing strategy and best practices from the diverse group of panelists.
Don't agree with what the panelists think? Raise your hand! Shout out what you think! (Don't worry, we won't agree on everything either.) This session is intended to be interactive. A discussion of email marketing among email marketers.

DJ Waldow, Director of Community, Blue Sky Factory
Loren McDonald, Vice President, Industry Relations, Silverpop
Stefan Pollard, Senior Strategic Consultant, Responsys
Tamara Gielen, Email Marketing Consultant

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Niraj: Thanks for your comments. I'm unclear as to what your question is. Do you mind clarifying?

    Thanks.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow
    Are you sure you want to
    Your message goes here
  • The presentation was very informative and worthwhile to actually apply some of theese to my newsletter and site and e-mail to potential clients.

    I would like to ask a question here that what abt. newsletter for service based industry like a consultancy like mine or portal website where daily we are sending only news to the clients and users.
    Are you sure you want to
    Your message goes here
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Transcript

  • 1. Looking for this guy (Joel Book)? He’s next door
  • 2. Am I Hot or Not
    Tamara Gielen, Email Marketing Consultant
    Loren McDonald, Vice President, Industry Relations, Silverpop
    Stefan Pollard, Senior Strategic Consultant, Responsys
    DJ Waldow, Director of Community, Blue Sky Factory
  • 3. Who’s Who
    Tamara Gielen
    @tamaragielen
    tamara@tamaragielen.com
    Loren McDonald
    @LorenMcDonald
    lmcdonald@silverpop.com
    Stefan Pollard
    @4Stefan
    spollard@responsys.com
    DJ Waldow
    @djwaldow
    djwaldow@blueskyfactory.com
  • 4. Dissect & Debate
    Welcome (Loren)
    E-Commerce (DJ)
    Newsletter (Tamara)
    Transactional (Stefan)
    Additional Attendee Entries
    Q & A
  • 5. Welcome Emails
  • 6. Welcome Content Checklist
    Email address was added
    Add to address book
    Web version link
    Privacy assurance and link
    Link and instructions on how to change preferences
    How to get started
    When first email will arrive
    Resources, key links
    “Your gift” incentive
    Unsubscribe link
    Reinforce value proposition
    Upsell
    Call to action/”offer”
  • 7. Horrible
  • 8. Not Much Better
  • 9. Still, Not Much Better
  • 10. Better…
  • 11. But…
  • 12.
  • 13. Images
    Off
    Images
    On
  • 14.
  • 15.
  • 16. Ecommerce / Promotional Emails
  • 17. E-Commerce Email Checklist
    Leads to an open, click-through and/or conversion
    *Creates positive brand awareness
    Is timely, targeted, & valuable
    (Is viewable with images on & off)
    Has a clear from name & subject line
    Includes main call to action
    Is simple & straightforward; clean design
    Is shareworthy
  • 18.
  • 19. From Name
    BustedTees
    Subject Line
    It's not too late to order your Christmas gift...
    **Sent 12/24/09
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Newsletters
  • 34. Newsletter Content Checklist
    Main purpose:
    Inform, entertain, educate, show expertise
    Drive traffic to the website
    Do’s:
    Include a table of contents
    Make them scannable
    Allow users to share individual topics
    Make titles stand out
    Teaser copy with link to full article on web
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. From Name
    National Geographic
    Subject Line
    New Series Premiere: Border Wars This Sunday on Nat Geo
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Transactional / Notification Emails
  • 45. Transactional Email Checklist
    Transaction Occurs, or relationship message for service action items
    Add to address book
    Web version link
    Privacy assurance and link
    Preference center link
    Branding and Navigation elements
    Primary intent – transactional data, bypasses most suppressions
    Strong personalization
    Subscribe link included
    Reinforce value proposition
    Cross-sell / Upsell
    Repeat purchase incentive
  • 46.
  • 47.
  • 48.
  • 49. From Name
    iTunes Store
    Subject Line
    Your receipt #M3NSFF1ZQ7
  • 50. Attendees Entries
  • 51.
  • 52.
  • 53. We Want You!
    Subscribe to our FREE industry newsletter:
    Become an eec member & join the world’s largest organization of email marketers.
     Save $100 with discount code EEC10
    www.emailexperience.org
  • 54. Who’s Who
    Tamara Gielen
    @tamaragielen
    tamara@tamaragielen.com
    Loren McDonald
    @LorenMcDonald
    lmcdonald@silverpop.com
    Stefan Pollard
    @4Stefan
    spollard@responsys.com
    DJ Waldow
    @djwaldow
    djwaldow@blueskyfactory.com
  • 55. Extras
  • 56. Subject:
    Check your email for great tips and reminders!
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66. From Name
    National Geographic
    Subject Line
    Welcome to National Geographic Newsletters