The future of Radio and Social Media

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The future of Radio and Social Media

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  2. www.getbrandswag.com
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  5. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  6. Add Slideshare Link
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  8. What are we going to talk about? <ul><li>Technology, Change, and Social Media </li></ul><ul><li>Radio Promotion </li></ul><ul><li>Sales and Lead Generation </li></ul>
  9. 7,180 18+ within 10 miles of Steamboat Springs, CO
  10. 3,580 35-55 within 10 miles of Steamboat Springs, CO
  11. 600M Users on Facebook
  12. 300,000 New Twitter Accounts Every Day
  13. 35-49 Represent 42% of Twitter Users
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  26. 2012
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  33. The Transition of Marketing Communication
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  36. Biggest Misconception?
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  43. End of Session 1
  44. Radio Promo
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  46. Radio Promotion <ul><li>Engaging Audiences </li></ul><ul><li>Sharing Content </li></ul><ul><li>Managing the Conversation </li></ul><ul><li>Promoting Presence </li></ul><ul><li>Personal Branding </li></ul><ul><li>Tracking & Measurement </li></ul>
  47. 1. Engaging Audiences
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  49. Listener loyalty is not about them being loyal to your station.
  50. It is about listening and creating the content THEY want to hear.
  51. The Geo-Local Firestorm
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  53. Turning radio into an engaging experience... ...expanding past the technology
  54. 2. Sharing Content
  55. The Geo-Local Firestorm
  56. 3. Manage the Conversation
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  58. 4. Promoting Presence
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  60. It is all about integration
  61. Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
  62. Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
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  65. Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importantly: REGION BASED </li></ul><ul><li>Pay-per-click </li></ul>
  66. 5. Employee Personal Brands
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  70. 5. Tracking and Measurement
  71. Measurement <ul><li>Fan Count </li></ul><ul><li>Bit.ly (tracking links) </li></ul><ul><li>Coupon Code </li></ul><ul><li>Ticket Sales </li></ul><ul><li>Email Distribution </li></ul><ul><li>Phone Calls </li></ul><ul><li>Traffic to Website </li></ul>
  72. End of Session 2
  73. Radio Sales
  74. 1. Increase Value of Customer Spend
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  76. It is still about the numbers... ...but one-to-one direct response is equally important
  77. 2. Personal Brands
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  79. 3. Lead Generation
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  86. 4. Using LinkedIn
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  89. Mainly used for professional networking and has over 90 million registered users in 170 industries with an average income of over $120,000 Facebook for business people
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  91. Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion </li></ul><ul><li>Use Email address as your last name </li></ul><ul><li>Keyword out your profile </li></ul>
  92. Uploading Contacts
  93. Current Contacts
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  97. Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><li>Use custom invite text </li></ul><ul><li>Actually do it. </li></ul>
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  100. Search
  101. Strategic Partners
  102. Lead Generation
  103. The power is in the introduction from your second degree
  104. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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