Are your email marketing campaigns getting the results that you expect? Are you satisfied with your opens, click-thrus, and conversions? Is your boss demanding that you send more email to increase sales? Do you feel like your campaign is missing the mark?
Join us as our panelists review a variety of emails - some that are hot, some that are not.
This will be an interactive session. Please submit a recent email campaign (with images off and on) that you have sent or has been sent to you. Engage live as our panelists dissect the good, the bad and the ugly. The team will break down the entire anatomy of the email from the subject line to the footer. Marketers will be able to gather varying points of view on email marketing strategy and best practices from the diverse group of panelists. Don't agree with what the panelists think? Raise your hand! Shout out what you think! (Don't worry, we won't agree on everything either.) This session is intended to be interactive. A discussion of email marketing among email marketers.
DJ Waldow, Director of Community, Blue Sky Factory
Loren McDonald, Vice President, Industry Relations, Silverpop
Stefan Pollard, Senior Strategic Consultant, Responsys
Tamara Gielen, Email Marketing Consultant