![Looking for this guy (Joel Book)? He’s next door,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-1-2048.jpg?cb=1665181188)
![Am I Hot or Not,[object Object],Tamara Gielen, Email Marketing Consultant ,[object Object],Loren McDonald, Vice President, Industry Relations, Silverpop,[object Object],Stefan Pollard, Senior Strategic Consultant, Responsys,[object Object],DJ Waldow, Director of Community, Blue Sky Factory,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-2-2048.jpg?cb=1665181188)
![Who’s Who,[object Object],Tamara Gielen,[object Object],@tamaragielen,[object Object],tamara@tamaragielen.com,[object Object],Loren McDonald,[object Object],@LorenMcDonald,[object Object],lmcdonald@silverpop.com,[object Object],Stefan Pollard,[object Object],@4Stefan ,[object Object],spollard@responsys.com,[object Object],DJ Waldow,[object Object],@djwaldow,[object Object],djwaldow@blueskyfactory.com,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-3-2048.jpg?cb=1665181188)
![Dissect & Debate,[object Object],Welcome (Loren),[object Object],E-Commerce (DJ),[object Object],Newsletter (Tamara),[object Object],Transactional (Stefan),[object Object],Additional Attendee Entries,[object Object],Q & A,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-4-2048.jpg?cb=1665181188)
![Welcome Emails,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-5-2048.jpg?cb=1665181188)
![Welcome Content Checklist,[object Object],Email address was added,[object Object],Add to address book,[object Object],Web version link,[object Object],Privacy assurance and link,[object Object],Link and instructions on how to change preferences,[object Object],How to get started,[object Object],When first email will arrive,[object Object],Resources, key links,[object Object],“Your gift” incentive,[object Object],Unsubscribe link,[object Object],Reinforce value proposition,[object Object],Upsell,[object Object],Call to action/”offer”,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-6-2048.jpg?cb=1665181188)
![Horrible,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-7-2048.jpg?cb=1665181188)
![Not Much Better,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-8-2048.jpg?cb=1665181188)
![Still, Not Much Better,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-9-2048.jpg?cb=1665181188)
![Better…,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-10-2048.jpg?cb=1665181188)
![But…,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-11-2048.jpg?cb=1665181188)
![Images,[object Object],Off,[object Object],Images,[object Object],On,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-13-2048.jpg?cb=1665181188)
![Ecommerce / Promotional Emails,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-16-2048.jpg?cb=1665181188)
![E-Commerce Email Checklist,[object Object],Leads to an open, click-through and/or conversion,[object Object],*Creates positive brand awareness,[object Object],Is timely, targeted, & valuable,[object Object],(Is viewable with images on & off),[object Object],Has a clear from name & subject line,[object Object],Includes main call to action,[object Object],Is simple & straightforward; clean design,[object Object],Is shareworthy,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-17-2048.jpg?cb=1665181188)
![From Name,[object Object],BustedTees,[object Object],Subject Line,[object Object],It's not too late to order your Christmas gift...,[object Object],**Sent 12/24/09,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-19-2048.jpg?cb=1665181188)
![Newsletters,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-33-2048.jpg?cb=1665181188)
![Newsletter Content Checklist,[object Object],Main purpose: ,[object Object],Inform, entertain, educate, show expertise,[object Object],Drive traffic to the website,[object Object],Do’s:,[object Object],Include a table of contents,[object Object],Make them scannable,[object Object],Allow users to share individual topics,[object Object],Make titles stand out,[object Object],Teaser copy with link to full article on web,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-34-2048.jpg?cb=1665181188)
![From Name,[object Object],National Geographic,[object Object],Subject Line,[object Object],New Series Premiere: Border Wars This Sunday on Nat Geo,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-39-2048.jpg?cb=1665181188)
![Transactional / Notification Emails,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-44-2048.jpg?cb=1665181188)
![Transactional Email Checklist,[object Object],Transaction Occurs, or relationship message for service action items,[object Object],Add to address book,[object Object],Web version link,[object Object],Privacy assurance and link,[object Object],Preference center link,[object Object],Branding and Navigation elements,[object Object],Primary intent – transactional data, bypasses most suppressions,[object Object],Strong personalization,[object Object],Subscribe link included,[object Object],Reinforce value proposition,[object Object],Cross-sell / Upsell,[object Object],Repeat purchase incentive,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-45-2048.jpg?cb=1665181188)
![From Name,[object Object],iTunes Store,[object Object],Subject Line,[object Object],Your receipt #M3NSFF1ZQ7,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-49-2048.jpg?cb=1665181188)
![Attendees Entries,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-50-2048.jpg?cb=1665181188)
![We Want You!,[object Object],Subscribe to our FREE industry newsletter: ,[object Object],Become an eec member & join the world’s largest organization of email marketers.,[object Object], Save $100 with discount code EEC10,[object Object],www.emailexperience.org,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-53-2048.jpg?cb=1665181188)
![Who’s Who,[object Object],Tamara Gielen,[object Object],@tamaragielen,[object Object],tamara@tamaragielen.com,[object Object],Loren McDonald,[object Object],@LorenMcDonald,[object Object],lmcdonald@silverpop.com,[object Object],Stefan Pollard,[object Object],@4Stefan ,[object Object],spollard@responsys.com,[object Object],DJ Waldow,[object Object],@djwaldow,[object Object],djwaldow@blueskyfactory.com,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-54-2048.jpg?cb=1665181188)
![Extras,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-55-2048.jpg?cb=1665181188)
![Subject:,[object Object],Check your email for great tips and reminders!,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-56-2048.jpg?cb=1665181188)
![From Name,[object Object],National Geographic,[object Object],Subject Line,[object Object],Welcome to National Geographic Newsletters,[object Object]](https://image.slidesharecdn.com/eec2010panel-amihotornot-100205112633-phpapp02/75/am-i-hot-or-not-an-email-critique-66-2048.jpg?cb=1665181188)
Am I Hot or Not? An Email Critique
Are your email marketing campaigns getting the results that you expect? Are you satisfied with your opens, click-thrus, and conversions? Is your boss demanding that you send more email to increase sales? Do you feel like your campaign is missing the mark? Join us as our panelists review a variety of emails - some that are hot, some that are not. This will be an interactive session. Please submit a recent email campaign (with images off and on) that you have sent or has been sent to you. Engage live as our panelists dissect the good, the bad and the ugly. The team will break down the entire anatomy of the email from the subject line to the footer. Marketers will be able to gather varying points of view on email marketing strategy and best practices from the diverse group of panelists. Don't agree with what the panelists think? Raise your hand! Shout out what you think! (Don't worry, we won't agree on everything either.) This session is intended to be interactive. A discussion of email marketing among email marketers. DJ Waldow, Director of Community, Blue Sky Factory Loren McDonald, Vice President, Industry Relations, Silverpop Stefan Pollard, Senior Strategic Consultant, Responsys Tamara Gielen, Email Marketing Consultant
![3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]](https://cdn.slidesharecdn.com/ss_thumbnails/3waystofindandengagenewemailsubscriberswithsmswebinarjuly192012-120725134105-phpapp02-thumbnail.jpg?width=768&fit=bounds)
![DEUTSER-03188 Salt Lake Nov 30 Talk with speaker notes[13].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/deutser-03188saltlakenov30talkwithspeakernotes13-231207150422-051289fc-thumbnail.jpg?width=768&fit=bounds)
