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Digital Experiences That Create Brand Advocates Slideshare

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Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, …

Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire.

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  • Thanks for taking time to come by and learn about creating brand advocates thru digital experiences.. I am Dirk shaw, digital strategist at vignette. A software company that builds tools for personalizing & managing web content and engaging users with social media & video. Today we are going to walk you thru tools and techniques for converting prospects into customers and customers into evangelist. Our discussion will : Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear Present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire. -
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    • 1. Convert prospects into customers and customers into evangelists.  Dirk Shaw Digital experiences that create brand advocates
    • 2. Dave Balter, CEO bzzagent http://www.flickr.com/photos/61172365@N00/64059767/ “ Companies that guide or inspire word of mouth by empowering consumers, respecting their opinions, thanking them for sharing their input, and making changes based on consumer counsel ... in those cases, word of mouth marketing is successful all the time, every day. “
    • 3. The marketing funnel is no longer a funnel
    • 4.
      • Customers have taken control and the velocity at which they influence others is faster than ever
    • 5. A fragmented set of tools to deliver & measure integrated experiences increases complexity
    • 6. What can you do to connect and increase engagement with these influencers?
    • 7. Find talkers and their like minded peers
    • 8. Help spread the message farther faster
    • 9. Don’t sit back, join the conversation and stay there.
    • 10. Measure and understand what people are saying
    • 11. Give them a reason to talk Credit : http://www.dangerouslyawesome.com/wp-content/uploads/2007/04/purplecow.jpg
    • 12. In summary
      • Velocity of word of mouth is faster than ever
      • Customer lifecycle is not linear
      • Find & Connect with your influencers
      • Measure and understand conversations
      • Design an experience worthy of sharing

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