Customers are Checked in now what

Dispatch
DispatchPrincipal at Dispatch
Customers are “Checked in” now what?,[object Object],Dirk Shaw, SVP – Digital Influence,[object Object]
Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]
Why should you get excited about location based services. ,[object Object],http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg,[object Object]
It can augment traditional advertising and PR,[object Object]
A great new way to extend ,[object Object],loyalty.,[object Object]
New experiences by blending physical space with digital content,[object Object]
Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]
Brands need to increase relevance.,[object Object]
Move from anonymous “check in” to tailored experience.,[object Object]
Tailor content based on data. Not simply what peers think..,[object Object]
Make point of sale redemption more accessible.,[object Object]
Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]
Extend existing programs. Not create new ones.,[object Object]
Use data to reward people based on what they are interested in.,[object Object],Recommended rewards near you,[object Object],20% off all things in the cycling department,[object Object]
Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]
Each location can have dozens of platforms to manage check in data,[object Object],Location based content management,[object Object],Compare existing model versus ideal,[object Object]
Location analytics beyond check in. ,[object Object]
Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]
Customers are Checked in now what
Summary,[object Object],Increase relevance of location based offers.,[object Object],Extend existing rewards programs with new interactions. ,[object Object],Plan the experience beyond giving away coupons.,[object Object]
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Editor's Notes

  1. It is a form of loyaltyBridge and bridge between retail
  2. Situation: Currently the check in is the trigger.. but besides what people in your network think is useful.. marketers at this point dont have a good way to leverage historical, behaviroal or simple interest based data to increase relevance.- example of foursquare offer for a place that is not of interest to me.- Solution: May be discrete app that use Facebook, CRM and opt in overlays to location
  3. People are raising their hand to say I am here.How are you tailoring their experience. We have opportunity to move from anonymous to tailored
  4. Situation: If you believe the web is dead and we will all consume in small curated appsChallenge: the increasing number of apps makes it difficult to manage LBDThoughtsEnables long tail of apps
  5. situation: so you know you have over 200 check in's but for a retail establishment you have no clue if they entered store, what isles they walked down etc.