![Customers are âChecked inâ now what?,[object Object],Dirk Shaw, SVP â Digital Influence,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-1-2048.jpg?cb=1669328752)
![Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-2-2048.jpg?cb=1669328752)
![Why should you get excited about location based services. ,[object Object],http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-3-2048.jpg?cb=1669328752)
![It can augment traditional advertising and PR,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-4-2048.jpg?cb=1669328752)
![A great new way to extend ,[object Object],loyalty.,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-5-2048.jpg?cb=1669328752)
![New experiences by blending physical space with digital content,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-6-2048.jpg?cb=1669328752)
![Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-7-2048.jpg?cb=1669328752)
![Brands need to increase relevance.,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-8-2048.jpg?cb=1669328752)
![Move from anonymous âcheck inâ to tailored experience.,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-9-2048.jpg?cb=1669328752)
![Tailor content based on data. Not simply what peers think..,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-10-2048.jpg?cb=1669328752)
![Make point of sale redemption more accessible.,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-11-2048.jpg?cb=1669328752)
![Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-12-2048.jpg?cb=1669328752)
![Extend existing programs. Not create new ones.,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-13-2048.jpg?cb=1669328752)
![Use data to reward people based on what they are interested in.,[object Object],Recommended rewards near you,[object Object],20% off all things in the cycling department,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-14-2048.jpg?cb=1669328752)
![Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-15-2048.jpg?cb=1669328752)
![Each location can have dozens of platforms to manage check in data,[object Object],Location based content management,[object Object],Compare existing model versus ideal,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-16-2048.jpg?cb=1669328752)
![Location analytics beyond check in. ,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-17-2048.jpg?cb=1669328752)
![Brand Opportunity,[object Object],Make it Sell,[object Object],Make it Reward,[object Object],Make it Easy,[object Object],Make it Seamless,[object Object],Platform Challenges,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-18-2048.jpg?cb=1669328752)
![Summary,[object Object],Increase relevance of location based offers.,[object Object],Extend existing rewards programs with new interactions. ,[object Object],Plan the experience beyond giving away coupons.,[object Object]](https://image.slidesharecdn.com/checkedinnowwhatstream-100927132129-phpapp02/75/customers-are-checked-in-now-what-20-2048.jpg?cb=1669328752)
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Editor's Notes
- It is a form of loyaltyBridge and bridge between retail
- Situation: Currently the check in is the trigger.. but besides what people in your network think is useful.. marketers at this point dont have a good way to leverage historical, behaviroal or simple interest based data to increase relevance.- example of foursquare offer for a place that is not of interest to me.- Solution: May be discrete app that use Facebook, CRM and opt in overlays to location
- People are raising their hand to say I am here.How are you tailoring their experience. We have opportunity to move from anonymous to tailored
- Situation: If you believe the web is dead and we will all consume in small curated appsChallenge: the increasing number of apps makes it difficult to manage LBDThoughtsEnables long tail of apps
- situation: so you know you have over 200 check in's but for a retail establishment you have no clue if they entered store, what isles they walked down etc.