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Enhance business value thru word of mouth


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Enhance business value thru word of mouth. A concept showing how to integrate vignette commenting with facebook connect to spread word of mouth.

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Enhance business value thru word of mouth

  1. 1. Concept: Leveraging emerging standards to enhance business value thru word of mouth Dirk Shaw, Digital Strategist
  2. 2. Blogs and social networks are now part of our daily lives
  3. 4. Tomorrow is about providing the place for creating a new a social context
  4. 5. What is a social context ?
  5. 6. Existing networks make up many context Family Marketing/Interactive Cycling Random friends Work stuff College friends
  6. 7. Red bull connect shifts context by linking networks around Xtreme sports news
  7. 8. FoxNews shifts context by placing its news in a more social setting.
  8. 9. Gigya makes it easy to connect existing networks to your Vignette content
  9. 10. The web will be transformed from the still (somewhat) closed system it is today, to a massively social experience - it's the "always logged-in internet.“ fast company
  10. 11. Social networking silo's are eroding thanks to open API's
  11. 12. Concept: Facilitating conversations and spreading word of mouth <ul><li>Vignette Community services for commenting </li></ul><ul><li>Face Book connect to spread word of mouth </li></ul><ul><li>Vignette video for tours on Face book application </li></ul>
  12. 16. In summary <ul><li>Don't build a new social network, create a new context </li></ul><ul><li>Leverage the integration tool by SN providers </li></ul><ul><li>Find out which customer are your talkers </li></ul><ul><li>Vignettes social media allows conversations to start, social networks allow them to spread </li></ul><ul><li>Vignette’s Digital Strategy team can help you identify opportunity’s for intersecting emerging media with our products </li></ul>