Slides from a talk on strategies employed by Pushpin Visual Solutions in growing sales and client base through the deliberate and intentional nurturing of word-of-mouth: how to be more proactive instead of passive when it comes to generating referrals and buzz, particularly for B2B's. Given at the 2018 B2B Marketing Forum, 11 May 2018 held at KMC Solutions, Makati City, Philippines.

1. INTENTIONAL WORD
OF MOUTH
MARKETING
B2B Marketing Forum
11 May 2018

6. MARKETING BY
WORD OF MOUTH

7. How much of your business is generated
from word-of-mouth?

8. 92% consumers report
word-of-mouth is the
top reason they buy
76% consumers
recommend
companies they
trust to a friend
85% of new business
for Pushpin
comes from
word-of-mouth

9. HOW?

11. Develop and
implement an
appropriate referral
system

12. Ask the hard questions

13. Educate and equip your referral partners

14. Request for
a referral

15. If you build it, will they come?

16. Make referring you easy and convenient

17. You won’t know if you don’t ask

18. Engage
and
recognize

20. Always live up
to the hype

21. The best way to get referrals
is to be more referrable

23. Always remember that your referrers
put their reputation on the line for you

24. Measure and improve

26. Sign up with a
local BNI chapter

27. A formal referral organization can
provide for you a structure and
accountability when building and
nurturing your network

28. Oh, the possibilities!

29. Make your
DREAMS
come true!

30. hello@pushpinvisuals.comwww.pushpinvisuals.com
Email us at: hello@pushpinvisuals.com