#DigitalEcoSystem - Designing digital strategies based on ecosystem thinking
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#DigitalEcoSystem - Designing digital strategies based on ecosystem thinking
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#DigitalEcoSystem - Designing digital strategies based on ecosystem thinking
- 1. Designing UX strategies based on ecosystem thinking ! Sofia Hussain sofia.hussain@finn.no @uxsophia Creative "Commons "Scout Key:Mangrove Ecosystem, Florida" by Phil's 1stPix is licensed under CC BY 2.0
- 3. Topics ! What is an ecosystem? What does ecosystem thinking mean? Why should we think about ecosystems? How can we draw ecosystem maps?
- 4. Misconceptions ! Ecosystem thinking is about designing for multiple devices Only larger companies need to think about designing ecosystems Ecosystem thinking is very complicated
- 5. Ecosystem Users The practices they perform The information they use and share The people with whom they interact The services available to them The devices they use The channels through which they communicate
- 6. Ecosystem thinking The inquiry method used to analyze and understand existing ecosystems ! Approach for designing new ecosystems ! !
- 8. “The battle of devices has now become a war of ecosystems, where ecosystems include not only the hardware and software of the device, but developers, applications, ecommerce, advertising, search location-based services, unified communications and many other things.” Stephen Elop, 2011
- 9. “To be the no. 1 sports-and-fitness company in the world.” Bill Bowerman
- 10. “To bring innovation and inspiration to every athlete in the world… and if you have a body, you're an athlete.” ! ! Bill Bowerman
- 14. Service design Ecosystem thinking
- 15. To find a new home Search home listings Go to viewings ƃ Buy home Lj Sign contract with power and water supplier Decorate, Repair / alter Sell old home ! Move
- 16. Search home listings Go to viewings ƃ Buy home Lj Sign contract with power and water supplier Decorate, Repair / alter Sell old home ! Move To find a new home
- 17. Focus on the greater goal of the users, not the goal of your service or product
- 18. What is the user’s real goal? To find a new apartment or house? To move? To get settled in a new home?
- 19. How should we prioritize? Search home listings Go to viewings ƃ Buy home Lj Sign contract with power and water supplier Decorate, Repair / alter Sell old home ! Move
- 20. The UX strategy helps you navigate
- 21. SEND Solution User needs and preferences Business goals UX strategy
- 22. SEND Solution User needs and preferences Business goals
- 24. ORGANIZING AN EVENT CHANNELS facebook e-mail sms in person phone PLATTFORMS AppInternet ACTORS administrator group members nongroup members ACTIVITIES INS IDETHEECOSYSTEM OUTSIDE A CTIVITIES ASK QUESTIONS, EXPLAIN DELAYS / CANCELLATIONS, DIVIDE TASKS REMIND, ANSWER QUESTIONS, COORDINATE TASKS CREATE AND SUBMIT CREATE GROUPS MANAGE DELETE OR ARCHIVE RESPOND REMIND INVITE DATE LOCATION ADMINISTRATOR GROUP TIME RANGE MESSAGE BECOME AN ACTIVE USER 1 MONTHS- 1 WEEK B.E.6 MONTHS - 1 WEEK B.E. EVEN T 1 DAY - 1 WEEK A.E. DOWNLOAD AND INSTALL CREATE PROFILE IMPORT CONTACTS CUSTOMIZE SETTINGS BECOME A CUSTOMER SHARE PICTURES DISCUSS EVENT, SEND THANK YOU NOTES IDEATION AND PLANNING INVITE INVITE MORE PEOPLE app store
- 25. ACTIVITIES INS IDETHEECOSYST OUTSIDE A CTIVITIES CREATE AND SUBMIT CREATE GROUPS INVITE DATE LOCATION ADMINISTRATOR TIME RANGE MESSAGE 1 MONTHS- 1 WEEK B.E. IDEATION AND PLANNING INVITE
- 26. S IDETHEECOSYSTEM ASK QUESTIONS, EXPLAIN DELAYS / CANCELLATIONS, DIVIDE TASKS REMIND, ANSWER QUESTIONS, COORDINATE TASKS CREATE AND SUBMIT CREATE GROUPS MANAGE DELETE OR ARCHIVE RESPOND REMIND INVITE DATE LOCATION ADMINISTRATOR GROUP TIME RANGE MESSAGE 1 MO WEEK B.E. EVEN T WEEK A.E. SHARE PICTURES DISCUSS EVENT, SEND THANK YOU NOTES INVITE MORE PEOPLE
- 27. INS IDETHEECOSYSTEM ASK QUESTI EXPLAIN DEL CANCELLATI DIVIDE TAS REMIND, ANSWER QUESTIONS, COORDINATE TASKS CREATE AND SUBMIT CREATE GROUPS MANAGE DELETE OR ARCHIVE RESPOND REMIND INVITE DATE LOCATION ADMINISTRATOR GROUP TIME RANGE MESSAGE 1 MONT MONTHS - 1 WEEK B.E. EVEN T 1 DAY - 1 WEEK A.E. SHARE PICTURES DISCUSS EVENT, SEND THANK YOU NOTES INVITE MORE PEOPLE
- 28. ORGANIZING AN EVENT CHANNELS facebook e-mail sms in person phone PLATTFORMS AppInternet ACTORS administrator group members nongroup members ACTIVITIES INS IDETHEECOSYSTEM OUTSIDE A CTIVITIES ASK QUESTIONS, EXPLAIN DELAYS / CANCELLATIONS, DIVIDE TASKS REMIND, ANSWER QUESTIONS, COORDINATE TASKS CREATE AND SUBMIT CREATE GROUPS MANAGE DELETE OR ARCHIVE RESPOND REMIND INVITE DATE LOCATION ADMINISTRATOR GROUP TIME RANGE MESSAGE BECOME AN ACTIVE USER 1 MONTHS- 1 WEEK B.E.6 MONTHS - 1 WEEK B.E. EVEN T 1 DAY - 1 WEEK A.E. DOWNLOAD AND INSTALL CREATE PROFILE IMPORT CONTACTS CUSTOMIZE SETTINGS BECOME A CUSTOMER SHARE PICTURES DISCUSS EVENT, SEND THANK YOU NOTES IDEATION AND PLANNING INVITE INVITE MORE PEOPLE app store
- 29. ACTIVITIES INS IDETHEECOSYSTEM ASK QUE EXPLAIN CANCELL DIVIDE REMIND, ANSWER QUESTIONS, CREATE AND SUBMIT CREATE GROUPS MANAGE DELETE OR ARCHIVE RESPOND REMIND INVITE DATE LOCATION ADMINISTRATOR GROUP TIME RANGE MESSAGE 1 MO NT, K S
- 30. ORGANIZING AN EVENT CHANNELS facebook e-mail sms in person phone PLATTFORMS AppInternet ACTORS administrator group members nongroup members ACTIVITIES INS IDETHEECOSYSTEM OUTSIDE A CTIVITIES ASK QUESTIONS, EXPLAIN DELAYS / CANCELLATIONS, DIVIDE TASKS REMIND, ANSWER QUESTIONS, COORDINATE TASKS CREATE AND SUBMIT CREATE GROUPS MANAGE DELETE OR ARCHIVE RESPOND REMIND INVITE DATE LOCATION ADMINISTRATOR GROUP TIME RANGE MESSAGE BECOME AN ACTIVE USER 1 MONTHS- 1 WEEK B.E.6 MONTHS - 1 WEEK B.E. EVEN T 1 DAY - 1 WEEK A.E. DOWNLOAD AND INSTALL CREATE PROFILE IMPORT CONTACTS CUSTOMIZE SETTINGS BECOME A CUSTOMER SHARE PICTURES DISCUSS EVENT, SEND THANK YOU NOTES IDEATION AND PLANNING INVITE INVITE MORE PEOPLE app store
- 31. Pain points Administrator(s) Ideation Preparations and planning Questions and reminders Last minute communication Post -eventEvent Others Invitees !
- 32. Risk factors Administrator(s) Ideation Preparations and planning Questions and reminders Last minute communication Post -eventEvent Others Invitees R
- 33. Competition
- 34. Pathways
- 36. Use the map to develop your UX strategy
- 37. UX strategy Target user groups Vision and objectives Actions Success metrics
- 38. ORGANIZING AN EVENT CHANNELS facebook e-mail sms in person phone PLATTFORMS AppInternet ACTORS administrator group members nongroup members ACTIVITIES INS IDETHEECOSYSTEM OUTSIDE A CTIVITIES ASK QUESTIONS, EXPLAIN DELAYS / CANCELLATIONS, DIVIDE TASKS REMIND, ANSWER QUESTIONS, COORDINATE TASKS CREATE AND SUBMIT CREATE GROUPS MANAGE DELETE OR ARCHIVE RESPOND REMIND INVITE DATE LOCATION ADMINISTRATOR GROUP TIME RANGE MESSAGE BECOME AN ACTIVE USER 1 MONTHS- 1 WEEK B.E.6 MONTHS - 1 WEEK B.E. EVEN T 1 DAY - 1 WEEK A.E. DOWNLOAD AND INSTALL CREATE PROFILE IMPORT CONTACTS CUSTOMIZE SETTINGS BECOME A CUSTOMER SHARE PICTURES DISCUSS EVENT, SEND THANK YOU NOTES IDEATION AND PLANNING INVITE INVITE MORE PEOPLE app store
- 39. Lessons learned
- 40. Start drawing your map as early as possible
- 42. Make room for dreams OPPSTART PROSJEKTID I CRISISTIN LAGRE OG HENTE FORSKNINGSDATA FINNE SAMARBEIDS- PARTNERE HENTE DATA LASTE OPP FULLTESKT PROSJEKTGJENNOMFØRING BYGGE UT NETTVERKVELGE PUBLISERINGSKANALER GOOGLE SCHOLAR PUBMED WEB OF KNOWLEDGE / SCIENCE BIBSYS NVI IMPACT FACTOR FORSKNINGSAKTIVITETER (DATAINNSAMLING, EKSPERIMENTER, ANALYSER OSV.) SØKE PATENT PATENTSTYRET ALTINN VIDEREFORMIDLE / PUBLISERE RESULTATER JOURNALER KONFERANSER UFORMELLE SAMLINGER MEDIA LASTE OPP FULLTESKT REGISTRERE FORSKNINGSAKTIVITET SIkke tilstrekkelig oversikt over hvem som gjør hva ! INN ØKO FO REGION REGIO NOR ! Må skrive inn samme flere ! Publiseringspoeng brukes til å bedømme individuelle forskere Vanskelig å se hva som ligger inne til godkjenning ! Mangler systemer for sikker lagring av og tilgang på forskningsdata ! Vanskelig å navigere i Cristin ! INNRAPPORTERING AV RESULTATER UNDERVEIS FØRE OPP PUBLIKASJONER S Forskere forstår ikke hvorfor de skal bruke tid på dette ! Forskere forstår ikke hvorfor de skal bruke tid på dette ! Hadde jeg sett en verdi med Cristin, så hadde jeg lagt inn. Må velge usannsynlige ting for å finne frem. Open Access er utmerket, men jeg anstrenger meg ikke for å få forskerne til å publisere innenfor dette. Det er vel ingen som søker meg opp på Cristin – det håper jeg da ikke.
- 43. Ecosystem thinking Designing for various devices is just a fraction of all that needs to be considered Even small startups can apply ecosystem thinking It does not have to be too complicated
- 44. “The vast majority of maps that have ever been drawn by human beings have scarcely survived the immediate context of their production.” Tim Ingold, 2007