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ANTS | Indonesia Digital Landscape - TechInAsia 2015

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ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015

Published in: Internet
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ANTS | Indonesia Digital Landscape - TechInAsia 2015

  1. 1. Source: TechInAsia, ANTS 2015 Ph.D. Dinh Le Dat Co-founder & CEO of ANTS dat@ants.vn
  2. 2. • • • • Vision: ANTS’s vision is to unleash the FULL ECONOMIC POTENTIAL OF DIGITAL media companies. Mission: ANTS – Southeast Asia’s leader in SMART automation digital advertising technology and services About: ANTS is the leading technology-driven integrated internet advertising platform in Vietnam. ANTS solutions provide a unique Software as a Service (SaaS) platform by combining Demand Side Platform – Supply Side Platform, which includes Data Management Technology and Extraordinary Insight Engine (Founded in 2014).
  3. 3. ConfidentialSource: ANTS 2015 Dr. Dinh Le Dat – Co-founder & CEO of ANTS. Expert in Big Data/Data-Driven Marketing at FPT Corporation. • Co-founder, CEO of ANTS – Big Data in Advertising and Data-Driven Marketing Solution (ANTS.vn). • Former Chief Technology Officer at FPT Online Service JSC. • I worked for Boeing-Luxoft Russia, FPT Online Service JSC, FPT Technology Innovation. • 15+ years in Internet Technology and Product EcoSystem experience including Social Network/ Social Media (Banbe.net, Nhacso.net), Online News (VnExpress.net, Ngoisao.net), Games Online (Gate.vn), eCommerce (Sendo.vn) and Online Advertising (ANTS.vn, eClick.vn). • 10+ years in Technical Architect of High Scalability for Web/Mobile & Big Data/Analytics in Digital Content and Online Advertising. • Co-founder, Former CTO of Yola JSC – E-learning Platform (Yola.vn) • Awarded Ph.D. at M.V. Lomonosov Moscow State University with research “METADATA MODEL ONTOLOGY FOR GEOSPATIAL DATA AND SERVICES” (https://www.linkedin.com/in/dinhledat)
  4. 4. ConfidentialSource: ANTS, GDP Venture 2015
  5. 5. Confidential 255,461,124 Total Population 83,600,000 Internet Users 69,000,000 Facebook Users 51% Urban & 49% Rural 27% Facebook Penetration 281,963,665 Active Mobile Subscription 112% Mobile Subscription Penetration Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial (6th world rank) (4th world rank) (3rd world rank) 33% Internet Penetration
  6. 6. Confidential 5H 27M Avg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook 14% Mobile Internet Penetration of Total Population 2H 30M Average Time Mobile Internet Per Day Source: Global Web Index; US Cencus Bureau; WeAreSocial
  7. 7. Confidential Source: APJII, Profil Internet Indonesia, December 2012 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% DIGITAL IMMIGRANT This older generation knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies. DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyberspace. YEARS OLD DIGITAL USERS IS DOMINATED BY YOUNGER GENERATION 12-34 YEARS OLD (58.4%)
  8. 8. Confidential 281,963,665 Active Mobile Broadbands Subscription 32% Mobile Broadbands Subscription of Total Population 52M Active Social Media Users Accessing from Mobile Device 21% Penetration of Mobile Social from Total Population Source: US Census Bureau; WeAreSocial
  9. 9. Confidential
  10. 10. Confidential Prepaid Users of Total Mobile Subscription Post Paid Users of Total Mobile Subscription 3G Connection of Total Mobile Subscription 281,963,665 Active Mobile Subscription 22% 1% 99% 0% 20% 40% 60% 80% 100% 120% Source: GSMA Intelligence; WeAreSocial
  11. 11. Confidential Smartphone Users Searching for Local Information Smartphone Users Researching Product/Service from Their Phone Smartphone Users Who Have Purchased from Their Phone 95.867.646 Smartphone Users 57% 95% 94% 34% Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online” Smartphone Penetration as % of Total Mobile Subscription
  12. 12. Confidential Digital Ad Spend: 2013-2018 USD BN 15.5 2.1 0.6 0.2 19.0 2.3 0.8 0.4 22.4 2.4 1.0 0.7 25.1 2.6 1.2 1.2 27.3 2.7 1.5 1.9 29.2 2.9 1.8 2.9 0 2 4 22 30 China South Korea India Indonesia 2013 2014 2015 2016 2017 2018 Notes 1. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising 2. China excludes Hong Kong Digital Ad Spend in Indonesia is expected to grow from USD 0.2 BN in 2013 to USD 2.9 BN in 2018 at 68% CAGR Digital Ad Spending Growth Rate: 2013-2018 36.0% 7.0% 8.0% 5.0% 33.0% 20.0% 70.0% 75.0% 72.0% 66.0% 60.0% 50.0% 13.9% 8.4% 0% 20% 40% 60% 80% 2013 2014 2015 2016 2017 2018 China South Korea India Source eMarketer, Jun 2014 Source eMarketer, Jun 2014 CAGR: 64% CAGR: 25% CAGR: 7% CAGR: 13%
  13. 13. ConfidentialSource: ANTS, SEMUT API 2015
  14. 14. ConfidentialSource: ANTS, SEMUT API 2015
  15. 15. Confidential
  16. 16. Confidential Source: TechInAsia “Popular Shopping Online In Indonesia” Online Forum & Classified B2C Marketplace
  17. 17. Confidential
  18. 18. ConfidentialSource: www.acommerce.asia
  19. 19. Confidential Source: eMarketer “Digital Buyer Penetration Across APAC” 0.56 1.04 1.79 2.6 15.40% 13.30% 9.80% 7.10% 2011 2012 2013 2014 Includes travel, diigital download and event tickets purchased via any digital channel (including online, mobile & tablet exclude gambling *in billion US$ Percentage of change Sales (in billions)
  20. 20. Confidential Source: DailySocial; eMarketer NOTE Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e- commerce BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM 24% 30% 41% 70% COD Credit Card Klik BCA Trasfer
  21. 21. ANTS | FPT Corporation / FPT Technology Innovation / FPT Ventures Hotline: +84 91 2323-911 / Office: +84 8 7301-9199 / dat@ants.vn / support@ants.vn AntHill, 24.D6 Villa, Saigon Pearl Villas, 92 Nguyen Huu Canh Str., Ward 22, Binh Thanh Distr., HCMC, Vietnam http://ants.vn | http://fpt.com.vn / http://tech.fpt.com.vn / http://fptventures.vn THANKS FOR WATCHING

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