Ants - The single biggest reason why startups succeed and AARRR Grow Hacking.
Ants | The single biggest reason why startups succeed - Bill Gross
Timing, Team, Ideas, Business Model, Funding - 5 yếu tố tối quan trọng để 1 cty thành công. Trong đó Bill Gross so sánh 200 cty thành công và thất bại trong gần 20 năm (IdeaL ab) cho thấy TIMING (Thời điểm) là tối quan trọng để cty khởi nghiệp thành công.
However, for a startup, we don't need to focus on all of the 5 metrics during the MVP (Minimum Viable Product) phase. The 2 most important metrics we want to monitor and optimize right now are Activation and Retention (Retention is King! - If people like using your product and they return to use it, then you will be successful).
These are the 2 main metrics that will determine whether or not you have built a service that people need. A good Activation tells you that your UVP and landing page is convincing and that you successfully get the user to go through with 1 use cycle post logging in. Good Retention tells you that your MVP actually delivers the UVP to the customers.
If you plan to start charging immediately, then Revenue will be one that we want to monitor as well. Acquisition and Referral are not immediate, but they are the engines to drive new customers to your website, so do keep them in mind when building your MVP.
Important: Before you can get good Activation and Retention, which means that you have proven that your product does indeed delivers the UVP, there is no need to start getting users. The reason is because before you are sure that you have a working solution, the users you get now will leave anyways. You will be depleting your users, and it might also give you bad reviews. Therefore, before we can validate your MVP in a later section, only focus on getting "early adopters" and leave the Growth Hacking for later.