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Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ: Uber, GrabTaxi, AirBnB

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Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ: Uber, GrabTaxi, AirBnB

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Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ: Uber, GrabTaxi, AirBnB

  1. 1. Dr. Dinh Le Dat ANTS Co-founder & CEO dat@ants.vn | +84 91 2323 911 DATA-DRIVEN MARKETING in SHARING ECONOMY Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ HCMC, 08/2015
  2. 2. Confidential Gartner - Data-driven marketing refers to acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations. Lexicon - Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers. ClickZ - Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
  3. 3. Confidential By trying to provide everything themselves, classical businesses miss out on the larger opportunity
  4. 4. Confidential Communication Web 2.0 Social Media & Shared Economy
  5. 5. Confidential
  6. 6. Confidential • Achieve customer intimacy through data • Design for simplicity and a streamlined experience • Actively listen to customers and respond
  7. 7. Confidential • Driver & User Experiences • Real-time Traffic Data • Dispatcher Optimization • Scheduling • Prediction • …
  8. 8. ANTS | FPT Corporation / FPT Technology Innovation Mobile: +84 91 2323 911 / Office: +84 8 7301 9199 / Fax: +84 8 7301 9199 FPT Building – 9th Floor, FPT Technology Innovation, 153 Nguyen Dinh Chieu Str., Ward 6, Dist.3, HCMC, Vietnam Dat@ants.vn | http://ants.vn | http://fptventures.vn

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