Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ: Uber, GrabTaxi, AirBnB
Dr. Dinh Le Dat
ANTS Co-founder & CEO
firstname.lastname@example.org | +84 91 2323 911
in SHARING ECONOMY
Định Hướng Dữ Liệu Trong
Nền Kinh Tế Chia Sẻ
Gartner - Data-driven marketing refers to
acquiring, analyzing and applying information
about customer and consumer wants, needs,
context, behavior and motivations.
Lexicon - Data-driven marketing refers to the marketing insights and decisions that arise from the
analysis of data about or from consumers.
ClickZ - Data-driven marketing requires marketers and their teams to be able to collect, integrate, and
analyze data from external and internal sources - competitive intelligence reports, global market
research, on-site and off-site customer activities, social interactions, and more.
By trying to provide everything themselves, classical businesses miss out on the larger opportunity
Communication Web 2.0 Social Media & Shared Economy