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Social Media Marketing
                       Workshop
                  twttr: The Jewel in the Social Media
                           Marketing Crown!


© Digital Vidya                                    www.digitalvidya.com
Key Milestones!




© Digital Vidya                     www.digitalvidya.com
Twitter Basics




© Digital Vidya                    www.digitalvidya.com
Open Conversations via Mention/Reply




© Digital Vidya                            www.digitalvidya.com
Private Talks via Direct Message (DM)




© Digital Vidya                                     www.digitalvidya.com
Group Discussions via #Tag




© Digital Vidya                                www.digitalvidya.com
Twitter Search




© Digital Vidya                    www.digitalvidya.com
Smart Listening via Advanced Search




© Digital Vidya                                   www.digitalvidya.com
© Digital Vidya




      Twitter is now the Worlds Second
      Largest Search Engine!


      Google: 88 billion per month
      Twitter: 19 billion per month
      Yahoo: 9.4 billion per month
      Bing: 4.1 billion per month

       After Microsoft Bing Officially Launching Real-Time Search Collaborating with Twitter, Search
       Engine Giant GOOGLE has Made one more breakthrough by showing its happiness in saying
       even they have made a deal with Twitter.




© Digital Vidya                                  Data as per April 16, 2010 at the www.digitalvidya.com
                                                                                   Chirp Conference.
Twitter Search




© Digital Vidya                    www.digitalvidya.com
http://bit.ly/dvcamp-kl
                                   @karenOKD
       @mohdamlie                  @princessophir
       @chrissietang               @DerekChoo
       @danialghazi                @sailorvenus_nie
       @shleong02                  @hlymsteven
       @JessieChong                @donowutimdoing
       @je5lyn                     @SyedHelmy
       @maikai_tan                 @lohemily1
       amadeo69                    @karenokd
       @Cinta73                    @arunshiv21
       Lohemily1                   Hennessy
       @kapilnakra                 @kl_tham
                                   @kevinchen
                       #dvcamp     @SalwahAziz
© Digital Vidya                                www.digitalvidya.com
twitter.com - Exercise

      • Create a Tweet mentioning(@) 4 person
        in this room w/ “#dvcamp”
      • RT the most interesting tweet




© Digital Vidya                            www.digitalvidya.com
Other Tools - Exercise
      • http://archivist.visitmix.com : Analysis
        #dvcamp Tweets



      • http://trendsmap.com: trending topics in
        Kuala Lumpur, Malaysia



© Digital Vidya                            www.digitalvidya.com
Engagement Example




                      Inspire others to RT



© Digital Vidya                              www.digitalvidya.com
Engagement Example




                       Create Humour!


© Digital Vidya                         www.digitalvidya.com
Engagement Example




                   Be a “friend” on Social Media



© Digital Vidya                                    www.digitalvidya.com
Engagement Example




                   Position your conversation style


© Digital Vidya                                       www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
TweetDeck Basics




© Digital Vidya                      www.digitalvidya.com
Managing Multiple Conversations




© Digital Vidya                         www.digitalvidya.com
What can you accomplish?




© Digital Vidya                          www.digitalvidya.com
Kogi Korean BBQ Taco Truck




       Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

© Digital Vidya                                           www.digitalvidya.com
Social Media strategy has cut call centre costs by 40%.
© Digital Vidya                                                      www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
Tweet 2 Order




© Digital Vidya                   www.digitalvidya.com
Reputation Mgmt




© Digital Vidya                     www.digitalvidya.com
Personal Example




© Digital Vidya                      www.digitalvidya.com
Event Promotion




                  800+ Registrations | US$ 2500 Price

© Digital Vidya                                         www.digitalvidya.com
CommenTwitter




   500 Mentions| 19 RTs | 181 Visits


© Digital Vidya                                    www.digitalvidya.com
A Strategic Approach




© Digital Vidya                          www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
Let’s look at an example!




© Digital Vidya                               www.digitalvidya.com
Product Promotion




© Digital Vidya                       www.digitalvidya.com
Product Promotion




© Digital Vidya                       www.digitalvidya.com
Follow                Create                Engage

            People talking about Links to online     Check DMs and
            Vodafone’s products promotions, insider    replies regularly
            & services            info and discount
                                  codes                  Answer questions &
                                                         acknowledge
                                 Twitter-only offers to feedback
                                 reward loyalty
                                                         Provide info when
                                                         requested




© Digital Vidya                                                      www.digitalvidya.com
70:20:10 Mantra
      70% Tweets: Core Area
      20% Tweets: Related Area
      10% Tweets: Casual



© Digital Vidya                     www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
Benchmark tweeples




© Digital Vidya                        www.digitalvidya.com
Analyze Tweets

                  TweetStats.com   MentionMapp.com




© Digital Vidya                           www.digitalvidya.com
Thank You!




© Digital Vidya                www.digitalvidya.com

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