Welcome Kualalumpur

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Welcome Kualalumpur

  1. 1. Welcome! Social Media for Business Workshop© Digital Vidya www.digitalvidya.com
  2. 2. Schedule (Day 1) Time Session 8:30 Networking Tea/Coffee 9:30 Introduction & Why care about Social Media? 11:00 Demystifying Community Building on Facebook 12:00 CreatingFacebook Strategy 1:00 Networking Lunch 2:00 Facebook Strategy Presentations 2:30 Live Community Building on Facebook 3:30 Networking Tea/Coffee 4:00 Facebook Ads© Digital Vidya www.digitalvidya.com
  3. 3. Schedule (Day 2) Time Section 8:30 Networking Tea/Coffee 9:30 Day 1 Recap 10:00 Twitter: The Jewel in the Social Media Crown 12:00 Creating Twitter Marketing Strategy 1:00 Networking Lunch 2:00 Leverage LinkedIn for Lead Gen & Personal Branding? 3:30 Networking Tea/Coffee 4:00 Creating Overall Social Media Strategy 4:30 Measuring ROI of Social Media 5:00 Feedback | Certificate | Webinar Setup© Digital Vidya www.digitalvidya.com
  4. 4. You can start experiencing Now! #DVCAMP© Digital Vidya www.digitalvidya.com
  5. 5. Let’s Connect Now! http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp© Digital Vidya www.digitalvidya.com
  6. 6. What is so special about “Social Media”?© Digital Vidya www.digitalvidya.com
  7. 7. Social Media has turned “communication” into “interactive dialogues” And “it’s public”© Digital Vidya www.digitalvidya.com
  8. 8. Social Media in Digital Media Networking and Communication platform Content Sharing Platform Website Search Engines/Online Portals© Digital Vidya www.digitalvidya.com
  9. 9. Digital Marketing in 3 Words V isibility R elevancy Are you visible to your target audience? Are you relevant? (Platform, Message & Time) C redibility Will your Target Audience trust you?© Digital Vidya www.digitalvidya.com
  10. 10. Social Media in Marketing Mix© Digital Vidya www.digitalvidya.com
  11. 11. SEO Vs SEM Vs SMM© Digital Vidya www.digitalvidya.com
  12. 12. © Digital Vidya www.digitalvidya.com
  13. 13. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop© Digital Vidya www.digitalvidya.com
  14. 14. A Video can ruin the brand build over decades Costed them 50m US$© Digital Vidya www.digitalvidya.com
  15. 15. Business Results •1M+ tickets sold in 2 days in 2009 The success is attributed to Blog and Social Network Regional head of AirAsia Page Engagement •1.4 M+ likes •2% talking about us Average Post Engagement •18000+ clicks on link shared • 30-200 comments •30-500 shares •200-5000 likes© Digital Vidya www.digitalvidya.com
  16. 16. 2012 2011© Digital Vidya www.digitalvidya.com
  17. 17. Online Leads & Sales© Digital Vidya www.digitalvidya.com
  18. 18. EMC – Break Records Campaign700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets© Digital Vidya www.digitalvidya.com
  19. 19. Guinness QR Code Campaign: Get talked about in bars© Digital Vidya www.digitalvidya.com
  20. 20. Let’s dig dipper into “Social Media” Do you think you have an option?© Digital Vidya www.digitalvidya.com
  21. 21. Thank You!© Digital Vidya www.digitalvidya.com

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