© Digital VidyaSocial Media Landscape       www.digitalvidya.com
© Digital VidyaWhat is Social Media?       www.digitalvidya.com
© Digital VidyaWhy care about Social Media?           www.digitalvidya.com
© Digital VidyaInternet Growth in India      [Source: I-cube & IAMAI Report (2011)]           www.digitalvidya.com
© Digital Vidya           Internet Users in India•  Sep 2011: 112 Million  –  Urban: 88M, Rural: 24M  –  Active (at least ...
© Digital Vidya          Metros vs Small Towns•  Top 8 Metros: 34%•  Rest of India: 64%                   www.digitalvidya...
© Digital Vidya       Who’s driving this growth?•  School Going Kids (8-17 yrs): 21%•  College Going Kids (18-25 yrs): 27%...
© Digital VidyaTop Purposes  www.digitalvidya.com
© Digital Vidya              Touch Points•  Home  | Cyber Cafes •  Mobile: 9%•  Office: 8% Dip                 www.digit...
© Digital Vidya             Mobile Opportunity•  865 Million Users (72% teledensity) [TRAI]•  Rural Opportunity: 500 Milli...
© Digital VidyaUsers (in Mil) on Social MediaPlatform        Global               IndiaFacebook            800+           ...
© Digital VidyaInteresting Case Studies         www.digitalvidya.com
© Digital VidyaGunpowder Restaurant      www.digitalvidya.com
© Digital Vidyahttp://www.facebook.com/ChingsSecret             www.digitalvidya.com
© Digital VidyaReputation Mgmt    www.digitalvidya.com
© Digital VidyaPersonal Example     www.digitalvidya.com
© Digital VidyaTweet 2 Order  www.digitalvidya.com
© Digital Vidyawww.digitalvidya.com
© Digital VidyaHow to track growth?       www.digitalvidya.com
© Digital Vidyahttp://www.facebook.com/advertising/            www.digitalvidya.com
© Digital Vidyahttp://socialbrands.media2win.com/             www.digitalvidya.com
© Digital Vidyahttp://www.pinstorm.com/ii/        www.digitalvidya.com
© Digital Vidyahttp://www.google.com/adplanner/           www.digitalvidya.com
© Digital Vidyahttp://www.google.com/trends         www.digitalvidya.com
© Digital Vidyahttp://vizisense.com/     www.digitalvidya.com
© Digital VidyaTracking News about Digital in            India            www.digitalvidya.com
© Digital Vidyahttp://www.iamai.in  www.digitalvidya.com
© Digital Vidyawww.digitalvidya.com
© Digital Vidyahttp://www.afaqs.com/media/index.html?category=digital                  www.digitalvidya.com
© Digital Vidyahttp://www.watblog.com       www.digitalvidya.com
© Digital Vidyahttp://www.penn-olson.com/tag/india/         www.digitalvidya.com
© Digital Vidya                 Thank You!            pradeep@digitalvidya.com/pradeepchopra   /pradeepchopra           /i...
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Social Media Landscape in India

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Interested in understanding Social Media Landscape in India? Want to maximize the ROI of your Social Media Marketing campaigns? Check out this insightful presentation for relevant statistics, trends and case studies.

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Social Media Landscape in India

  1. 1. © Digital VidyaSocial Media Landscape www.digitalvidya.com
  2. 2. © Digital VidyaWhat is Social Media? www.digitalvidya.com
  3. 3. © Digital VidyaWhy care about Social Media? www.digitalvidya.com
  4. 4. © Digital VidyaInternet Growth in India [Source: I-cube & IAMAI Report (2011)] www.digitalvidya.com
  5. 5. © Digital Vidya Internet Users in India•  Sep 2011: 112 Million –  Urban: 88M, Rural: 24M –  Active (at least once/month): 90 –  Growth % (over 2010): 13•  Dec 2011: 121 Million www.digitalvidya.com
  6. 6. © Digital Vidya Metros vs Small Towns•  Top 8 Metros: 34%•  Rest of India: 64% www.digitalvidya.com
  7. 7. © Digital Vidya Who’s driving this growth?•  School Going Kids (8-17 yrs): 21%•  College Going Kids (18-25 yrs): 27%•  Young Men (21-35 yrs and non-school): 27% www.digitalvidya.com
  8. 8. © Digital VidyaTop Purposes www.digitalvidya.com
  9. 9. © Digital Vidya Touch Points•  Home  | Cyber Cafes •  Mobile: 9%•  Office: 8% Dip www.digitalvidya.com
  10. 10. © Digital Vidya Mobile Opportunity•  865 Million Users (72% teledensity) [TRAI]•  Rural Opportunity: 500 Millions without Mobile [TRAI]•  Mobile Indians on Social Networking: 72 Million by 2014 [Analysys Mason] www.digitalvidya.com
  11. 11. © Digital VidyaUsers (in Mil) on Social MediaPlatform Global IndiaFacebook 800+ 38+Twitter 200+ 4+ (visitors)LinkedIn 110+ 12+ www.digitalvidya.com
  12. 12. © Digital VidyaInteresting Case Studies www.digitalvidya.com
  13. 13. © Digital VidyaGunpowder Restaurant www.digitalvidya.com
  14. 14. © Digital Vidyahttp://www.facebook.com/ChingsSecret www.digitalvidya.com
  15. 15. © Digital VidyaReputation Mgmt www.digitalvidya.com
  16. 16. © Digital VidyaPersonal Example www.digitalvidya.com
  17. 17. © Digital VidyaTweet 2 Order www.digitalvidya.com
  18. 18. © Digital Vidyawww.digitalvidya.com
  19. 19. © Digital VidyaHow to track growth? www.digitalvidya.com
  20. 20. © Digital Vidyahttp://www.facebook.com/advertising/ www.digitalvidya.com
  21. 21. © Digital Vidyahttp://socialbrands.media2win.com/ www.digitalvidya.com
  22. 22. © Digital Vidyahttp://www.pinstorm.com/ii/ www.digitalvidya.com
  23. 23. © Digital Vidyahttp://www.google.com/adplanner/ www.digitalvidya.com
  24. 24. © Digital Vidyahttp://www.google.com/trends www.digitalvidya.com
  25. 25. © Digital Vidyahttp://vizisense.com/ www.digitalvidya.com
  26. 26. © Digital VidyaTracking News about Digital in India www.digitalvidya.com
  27. 27. © Digital Vidyahttp://www.iamai.in www.digitalvidya.com
  28. 28. © Digital Vidyawww.digitalvidya.com
  29. 29. © Digital Vidyahttp://www.afaqs.com/media/index.html?category=digital www.digitalvidya.com
  30. 30. © Digital Vidyahttp://www.watblog.com www.digitalvidya.com
  31. 31. © Digital Vidyahttp://www.penn-olson.com/tag/india/ www.digitalvidya.com
  32. 32. © Digital Vidya Thank You! pradeep@digitalvidya.com/pradeepchopra /pradeepchopra /in/pradeepchopra www.digitalvidya.com

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