Social Media: A Killer Application

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As the title 'Social Media: A Killer Application' says, Social Media has revolutionized the world we live in today. Pleased to share some interesting case studies of Social Media for business through this presentation, originally presented at World Bloggers and Social Media Summit 2012 in Malaysia.

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Social Media: A Killer Application

  1. 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Social Media: A Killer Appwww.digitalvidya.com © Digital Vidya
  2. 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Time Has Not Changedwww.digitalvidya.com © Digital Vidya
  3. 3. Quiz Time! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  4. 4. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  5. 5. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Source: http://www.famecount.com/facebook-rank/Malaysiawww.digitalvidya.com © Digital Vidya
  6. 6. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnelwww.digitalvidya.com © Digital Vidya
  7. 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Let’s look at few Interesting Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Examples!www.digitalvidya.com © Digital Vidya
  8. 8. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  9. 9. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  10. 10. Landing Tab on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  11. 11. Mobile Voucher Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  12. 12. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  13. 13. Tweet 2 Order Shopping on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  14. 14. Tiger Beer: Stand Out Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  15. 15. Kogi Korean BBQ Taco Truck Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Blog + Flickr + Twitter - 10 people/stop to 800 people/stopwww.digitalvidya.com © Digital Vidya
  16. 16. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  17. 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  18. 18. Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  19. 19. Tweet to Order Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  20. 20. Tweet 2 Order Instagram Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  21. 21. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  22. 22. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  23. 23. The Ultimate Victory! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ “Talking to them is like talking to a Friend who happens to sell Shoes.”www.digitalvidya.com © Digital Vidya
  24. 24. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Thank You! Fourth level _____ _____ Fifth level ____ _____ pradeep@digitalvidya.com /pradeepchopra /pradeepchopra /in/pradeepchoprawww.digitalvidya.com © Digital Vidya

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