Digital Marketing Orientation

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Digital Marketing Orientation

  1. 1. © Digital Vidya Welcome!Digital MarketingBootcamp www.digitalvidya.com
  2. 2. © Digital VidyaLet us Introduce! www.digitalvidya.com
  3. 3. © Digital Vidyawww.digitalvidya.com
  4. 4. © Digital VidyaFights, Discussions, Arguments www.digitalvidya.com
  5. 5. © Digital VidyaLess of Answers, more of Questions www.digitalvidya.com
  6. 6. © Digital VidyaLot of food for your brain… www.digitalvidya.com
  7. 7. © Digital VidyaIt’s not the End... www.digitalvidya.com
  8. 8. © Digital VidyaAnd of course… www.digitalvidya.com
  9. 9. © Digital Vidya Schedule (Day 1)Time Session 9:00 Discussion over Tea/Coffee 9:30 Digital Marketing Orientation11:00 Discussion over Tea/Coffee11:30 Search Engine Marketing & Analytics12:30 Search Engine Optimization(SEO) 1:30 Lunch Break 2:15 Opportunities offered by Social Media 3:30 Discussion over Tea/Coffee 4:00 Demystifying Community Building on Facebook www.digitalvidya.com
  10. 10. © Digital Vidya Schedule (Day 2)Time Session 9:00 Discussion over Tea/Coffee 9:30 Twitter: The Jewel in the Social Media Marketing Crown 11:00 Discussion over Tea/Coffee 11:30 LinkedIn for B2B Lead Gen & Personal Branding 1:15 Lunch Break 2:00 How to create Social Media Marketing Strategy? 4:00 Discussion over Tea/Coffee 4:00 Q & A and How to measure ROI of Social Media? 5:00 Feedback, Recap & Structure for Continuous Learning www.digitalvidya.com
  11. 11. © Digital VidyaYou can start experiencing Now! #DVCamp www.digitalvidya.com
  12. 12. © Digital Vidya Let’s Connect Now!http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp www.digitalvidya.com
  13. 13. © Digital VidyaYou can start experiencing Now! #DVCamp www.digitalvidya.com
  14. 14. © Digital Vidya Digital Media Paradigm Networking and Communication platform Content Sharing Platform WebsiteSearch Engines/Online Portals www.digitalvidya.com
  15. 15. © Digital VidyaWhat is Digital Marketing? www.digitalvidya.com
  16. 16. © Digital VidyaWhat is Social Media Marketing? www.digitalvidya.com
  17. 17. © Digital Vidya Social Media turns communication intointeractive dialogues www.digitalvidya.com
  18. 18. © Digital VidyaDigital Marketing in 3 Words www.digitalvidya.com
  19. 19. © Digital VidyaDigital Marketing Paradigm in “B2B Business” www.digitalvidya.com
  20. 20. © Digital VidyaObjective: Lead Generation Digital Media Impressions Visitors Leads Sales Again a Restricted View www.digitalvidya.com
  21. 21. © Digital VidyaB2B Business Paradigm Lead Generation www.digitalvidya.com
  22. 22. © Digital VidyaB2B Business Paradigm Longer Sales Cycle Multiple Touch Points Phased Approach Rationalized Decision Process www.digitalvidya.com
  23. 23. © Digital Vidya B2B Business Paradigm Multiple People Multiple Searches Multiple ConcernsMultiple Decision Makers/Influencers www.digitalvidya.com
  24. 24. © Digital Vidyawww.digitalvidya.com
  25. 25. © Digital VidyaAnother view: Lead Generation Case Studies Webinars Articles/White Papers Acquisition Acquisition Leads Leads Acquisition Sales Sales Leads Retention Retention Sales Retention Free Product Tours Request for Proposal Acquisition Acquisition Leads Leads Sales Sales Retention Retention Sales www.digitalvidya.com
  26. 26. © Digital VidyaObjective: Branding Digital Media Another media Increase Reach Restricted View www.digitalvidya.com
  27. 27. © Digital VidyaDigital offers better and long lasting ROI! vs Permission Interruption Public Relations Public RelationshipsTalk to Journalists (Professionals) Talks to Customers (People) One-to-Many One-to-One & One-to-Many Control the Brand Manage the Brand Push the Message Engage the Community Speak as a Spokesman Speak as a Peer www.digitalvidya.com
  28. 28. © Digital Vidyawww.digitalvidya.com
  29. 29. © Digital VidyaSEO Vs SEM Vs SMM www.digitalvidya.com
  30. 30. © Digital VidyaB2B Case Studies www.digitalvidya.com
  31. 31. © Digital Vidyawww.digitalvidya.com
  32. 32. © Digital Vidyawww.digitalvidya.com
  33. 33. © Digital VidyaAmerican Express – Open Forum Unique visitors increased by from 160K to 1 M in 1 yr. www.digitalvidya.com
  34. 34. © Digital Vidyawww.digitalvidya.com
  35. 35. © Digital VidyaBusiness Objectives www.digitalvidya.com
  36. 36. © Digital VidyaApproach/Strategy www.digitalvidya.com
  37. 37. © Digital VidyaSuccess Achieved www.digitalvidya.com
  38. 38. © Digital VidyaSuccess Achieved www.digitalvidya.com
  39. 39. © Digital Vidya Success Achieved•••• www.digitalvidya.com
  40. 40. © Digital VidyaThank You! www.digitalvidya.com

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