Social Media Listening for Customer Insights

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Care about leveraging Social Media Listening for Customer Insights? You will find this deck useful. If you are interested in learning it hands-on, do check out about our upcoming hands-on training at http://www.digitalvidya.com.

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Social Media Listening for Customer Insights

  1. 1. Social Media Listening Understand & Influence Customerwww.digitalvidya.com   ©  Digital  Vidya  
  2. 2. 3 Fundamental Questions •  Why? (Objectives) •  What? (Channels, Metrics…) •  How? (Tools, Techniques, Dashboards…)www.digitalvidya.com   ©  Digital  Vidya  
  3. 3. Lets Learn through Examples!www.digitalvidya.com   ©  Digital  Vidya  
  4. 4. Twitter (#adtechin) Analysiswww.digitalvidya.com   source:  tweetarchivist.com   ©  Digital  Vidya  
  5. 5. Disease Predictionwww.digitalvidya.com   source:  h8p://bit.ly/12N9K3P   ©  Digital  Vidya  
  6. 6. Grammy Winners Predictionwww.digitalvidya.com   ©  Digital  Vidya  
  7. 7. Stock Market Predictionwww.digitalvidya.com   ©  Digital  Vidya  
  8. 8. Product Improvement Barclays Pingit Applicationwww.digitalvidya.com   Source:  h8p://bit.ly/155mukD   ©  Digital  Vidya  
  9. 9. Customer Acquisitionwww.digitalvidya.com   Source:  h8p://bit.ly/XppN0E   ©  Digital  Vidya  
  10. 10. Social Testimonialswww.digitalvidya.com   ©  Digital  Vidya  
  11. 11. Improving Conversionswww.digitalvidya.com   Source:  digitalvidya.com   ©  Digital  Vidya  
  12. 12. Crowdsourcing Datawww.digitalvidya.com   Source:  powercuts.in   ©  Digital  Vidya  
  13. 13. Correlationwww.digitalvidya.com   Source:  gramener.com   ©  Digital  Vidya  
  14. 14. Affinitywww.digitalvidya.com   ©  Digital  Vidya  
  15. 15. Influencer Identificationwww.digitalvidya.com   ©  Digital  Vidya  
  16. 16. Thanks for Listening! Let’s continue this conversation… On Social Media Off Social Media @MyDigitalVidya info@digitalvidya.com Leverage Digital Marketing for Incredible Growth? Join us in our upcoming Workshop! h8p://www.digitalvidya.com  www.digitalvidya.com   ©  Digital  Vidya  

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