Social Media Marketing Case Study Chings Secret

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Social Media Marketing Case Study - Ching's Secret

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Social Media Marketing Case Study Chings Secret

  1. 1. © Digital Vidya Digital Marketing Bootcamp Case Study: www.digitalvidya.com
  2. 2. © Digital Vidya Ching’s Secret: Promoting a Commodity 100,000+ Fans www.digitalvidya.com
  3. 3. © Digital Vidya Business Objectives “Word of Mouth Marketing”   Position Ching’s as Instant Noodles 2.0   Engage with Customers on 1-on-1 Basis   Take Community Building to Online www.digitalvidya.com
  4. 4. © Digital Vidya What were the key challenges? www.digitalvidya.com
  5. 5. © Digital Vidya Competition www.digitalvidya.com
  6. 6. © Digital Vidya “Not-So-Cool” Product www.digitalvidya.com
  7. 7. © Digital Vidya Limited Resources www.digitalvidya.com
  8. 8. © Digital Vidya Team didn’t understand this medium www.digitalvidya.com
  9. 9. © Digital Vidya Strategy Adopted? www.digitalvidya.com
  10. 10. © Digital Vidya Choice of Platforms Language they understand | Place that’s relevant to them www.digitalvidya.com
  11. 11. © Digital Vidya Content Mix www.digitalvidya.com
  12. 12. © Digital Vidya Initial Push www.digitalvidya.com
  13. 13. © Digital Vidya Success Achieved! www.digitalvidya.com
  14. 14. © Digital Vidya 100,000+ Strong Community on Facebook India’s 1st Branded Community with 100k Fans | 70m+ Pageviews www.digitalvidya.com
  15. 15. © Digital Vidya Most Popular Indian Cookery Channel www.digitalvidya.com
  16. 16. © Digital Vidya High Degree of Engagement – Multi Purpose Brand Endorsement | Next Flavour | Inventory Mgmt www.digitalvidya.com
  17. 17. © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com

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