Social Media Network Analysis is part science, part magic as technologies and social analytics tools combine to allow for the mining of data and mapping of digital relationships. At Digital Jungle we have developed a number of sophisticated tools as well as leverage some 3rd party technologies to provide our clients with insights and understandings about the way their Brand is perceived, engaged and developed in both a Western and Chinese context. Subsequently enabling you to set up or better target your digital communication strategy.

1. DIGITAL BRAND RESEARCH & SOCIAL MEDIA ANALYSIS

2. What is SMNA?
Social Media Network Analysis is part science, part magic as
technologies and social analytics tools combine to allow for the
mining of data and mapping of digital relationships.
At Digital Jungle we have developed a number of sophisticated
tools as well as leverage some 3rd party technologies to provide
our clients with insights and understandings about the way their
Brand is perceived, engaged and developed in both a Western
and Chinese context.
SOCIAL MEDIA
NETWORK
ANALYSIS
Subsequently enabling you to set up or better target your digital
communication strategy.

3. What are Digital Communities?
Many digital markets don’t fully appreciate the notion of a digital
community, nor understand the interplay between the
participants, influencers, content creators and lurkers.
The idea that the brand is a static hub with followers aligned
around this is the normal representation of a digital community.
This however is not the case.
Online communities are collections of hubs that are continually
evolving and changing.

4. About SMNA
03
Why is social media network analysis important?
In the past social marketers have been limited in knowing what KOL’s should be leveraged and how this impacts outcomes.
However, with new mathematical approaches to social media marketing, in-depth reports now visually provide critical inputs to
Brand and social marketers.
Conventional Social Media Listening
Social Media Network Analysis
 Best Guess = Assumptions
 Mathematical approach
 Back-crawled – historic data
 Near real-time
 Large data sets, often without
relationships
 Leads to actionable insights
 Based on anecdotal evidence
 Often doesn’t include behavioral
inputs
 Relational mapping and visual
connections
 Includes human behavioral inputs

5. EVIDENCE BASED
SOCIAL MEDIA
ANALYTICS

6. In our reports we provide both a
visual and mathematical
analysis of social media
relationships.
Digital Jungle maps and measures
relationships and flows such as;
EVIDENCE
BASED
SOCIAL MEDIA
MARKETING
•
•
•
•
•
•
•
Networks & Text
Communities & Interests
Actors & Participants
Social Relationships
Conversational Hubs
Topics of Interest
Geo-location

7. Networks & Text
Social Media: Networks & Text
Analysis of your network
structure, communities and
actors that constitute your
network.
Fan Base
Analysis of social networks that
revolve around conversations of
your product or brands,
competitors, industry, etc.
Conversations
Text Analysis; topics being
discussed and those
discussing it, sentiment
analysis & more
Topic Analysis
06

8. FAN
BASE
Communities
Communities & Interests
Connections are key in online social networks; people are loyal to whom they are connected to and what
provides them benefits.
Communities
What are they?
People do not connect at random, they connect
according to their preferences. In social networks these
preferences are revealed in sets of densely connected
nodes as nodes with common preferences will connect
with one another. These sets of dense connections are
what we as is commonly referred to as ‘communities’.
A social map of your network is necessary to identify
those communities, their centre of interest and who are
in them. In addition our analysts work closely with you
to improve the communities, your presence and
importance in them.
07

9. FAN
BASE
Actors
Actors & Participants
08
To understand networks and their
participants, we evaluate the
location of actors in the network.
Measuring the location is finding the
centrality of all actors. These measures
give insights into the various roles and
communities in a network - who are the
influencers, hidden experts, leaders,
brokers, isolates, where are the
communities, who is in them and why - who
is in the core of the network, and who is on
the periphery?
We provide you with actionable insights
that allow you to target your online
audience with great precision subsequently
increasing reach, effectiveness and return
on investment.
DIGITAL JUNGLE
UNDERSTANDS Social
Media

10. FAN
BASE
Relationships
Social Relations
Mapping
Digital
Jungle’s
social
network
technology and analysis does not
focus
solely
on
attributes
of
individuals.
Growing a community is not just
adding new members. It requires
adding both people and relationships.
The number of participants is
important in social networks, but it's
the relationships and the patterns they
create that are key! A community
thrives by its connections, not by its
collections! It's the relationships, and
the prospect of future relationships,
that keep members active and excited.
09
We explore the relationships
and
exchanges
between
people
and
how
these
connections influence choices.
•
•
•
•
•
•
Social Roles: boss of, teacher
of, friend of, etc.
Affective: likes, respects, etc.
Cognitive: knows, views as
similar
Actions: talks to, share
activities together, etc.
Distance: Path length between
actors
Mathematical: What if
someone leaves the network

11. Conversations
Conversational
hubs
10
When analysing conversation we
not only look at the content of
online conversation through text
analysis.
We also look at the flow of information,
how a certain comment propagates
throughout online communities and
what makes it propagate.
Get to know exactly how the
conversation did spread throughout the
net? Who spoke about it and when?
Why it spread? Etc.
Chatter
INFORMATION
ANALYSIS & FLOW

12. Topics
11
Topic Analysis
Tag Clouds – Topics Association - Sentiment
Digital Jungle uses big data and social network analytics to provide you with actionable
insights to improve or set up your online communication strategy.
TAG Clouds
Topic Association
Sentiment
We are able to identify the most
popular topics of conversation
around your brand, competitors or
industry and trace back the
clusters of conversations.
Get to know what your brand
is associated with – What
people say on your
competitors – and more.
We reveal the sentiment
behind conversations – Is it
positive, negative or objective?
- And why?

13. Location
12
Social Networks: Location
We can track the location of users within your network or the users discussing a certain topic. In turn enabling us to track
local conversations and determine if a viral post was contained within a certain geographical are.
Actors locations
The location of the
actors can be
communicated in
various formats to best
suit your needs.
Network Connections
Network Actors

14. Services
Our SMNA Services
With our experienced team of expert analysts, we can provide as much service as you need. Whether you require a
comprehensive daily report, a weekly executive summary, or an extensive insight study, we can tailor a program to your
exact needs and budget. Here are a few of our key reports.
0
1
Brand Insight Analysis
0
4
Social Voice Analysis
The Brand Insight Analysis is the
fastest, most reliable way to gain
those insights by understanding
conversations in Social Media
and their consequences for your
brand.
This report undertakes a
review of your Brands
reach and the level of
consumer engagement.
0
2
Influencer Analysis
0
5
Social SEO & Digital
Ad Analysis
We help you to find and
interact with Thought
Leaders, Industry
Reviewers, Consumer
Group Leaders and Top
Bloggers.
Social SEO Analysis
provides a contextual
approach – finding the
conversations that matter
— to placing digital ads
on social media sites.
0
3
Trend & Innovation
Analysis
0
6
Customer Loyalty
Analysis
Innovation has
applications beyond
product development:
Improve services,
change store design or
offerings in a retail
setting, and more.
Your customer loyalty is
the key for business
success. Therefore, you
need to find out how
they feel and what they
think
13

15. Contact Us
How to get Started
If you would like to know more about the social media network analysis reports or get started then the best way to to
contact your nearest Digital Jungle Office.
Beijing
+86 10 6561 5818
Shanghai
info@digitaljungle.com.cn
or
Tokyo
+61 2 8211 2747
Sydney
14