Expertise Social Media Research - eng- out 2013

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Expertise Social Media Research - eng- out 2013

  1. 1. WHAT IF YOU COULD EXTRACT INTELLIGENCE FROM THE CONTENT GENERATED FROM YOUR BRAND OR PRODUCT IN SOCIAL MEDIA?
  2. 2. WITH SOCIAL MEDIA RESEARCH YOU CAN A NEW METHODOLOGY BASED ON THE CROSSING BETWEEN THE BEST MARKET RESEARCH TECHNIQUES AND ALL THE POSSIBILITIES OFFERED BY NEW TECHNOLOGIES. MORE THAN METRICS, WE DELIVER ANSWERS. WE COMBINE MONITORING TOOLS, PROCESSING SOFTWARE AND TEXT ANALYTICS TECHNIQUES WITH THE VIEWS OF OUR MULTIDISCIPLINARY TEAM.
  3. 3. The Internet has enabled the emergence of digital collaborative environments in which users can interact, publish and generate content. These environments contain a vast ecosystem of social networks like Facebook, blogs, microblogs (Twitter), forums, wikis, video sharing sites like YouTube and others. They all have one thing in common: their content is generated by and for the user. With the popularity of smartphones and network technologies, we are increasingly connected; expressing ourselves, sharing feelings, opinions, images and videos. All this has generated a huge flux of information that can become a valuable source of intelligence for organizations. However, this information is often lost or underutilized by the lack of appropriate tools and techniques. Through the intelligent analysis of these informational fluxes, we can extract knowledge and insights about your market, your brand, your product, your competitors and your audience. THE FUNDAMENTALS
  4. 4. SOCIAL MEDIA RESEARCH OBJECTIVES MEASURING Focus on measuring what is being said, the scope of the messages (people impacted) and the performance of a brand on social networks, among other analysis.   MONITORING Focus on monitoring what is being said and identifying the buzzes and trends.   COMPREHENDING Focus on understanding what is being said and the perceptions surrounding the interactions.
  5. 5. Social media offers a series of possibilities. Because of this, we have created five solutions that can be applied individually or combined in order to deliver the expected results: DAILY MONITORING A summary of the main topics associated with your brand or product in the social media environment. CRISIS MONITORING Intensive monitoring with the goal of providing fast and concise inputs in order to make decisions in moments of crisis in the social media environment. SOCIAL INTELLIGENCE Solution focused on generating knowledge and insights about a brand, its audience and market based on the content produced in social media. TAILOR-MADE REPORTS On demand reports for specific themes and / or necessities. NETNOGRAPHY This qualitative study is based on the analysis of interactions developed in collaborative environments on the Internet. SOCIAL MEDIA RESEARCH SOLUTIONS Measuring and ComprehendingMonitoring Comprehending
  6. 6. SOCIAL MEDIA RESEARCH: HOW IT WORKS
  7. 7. In social media, everything changes all the time. Constant and continuous monitoring of what is being said is crucial when it comes to rapidly identifying crisis and opportunities. SOLUTIONS DAILY MONITORING MAIN METRICS: •  Volume and scope of mentions. •  Main topics associated with your brand or product. DELIVERIES: •  Daily e-mail reports. •  E-mail buzz alerts.
  8. 8. In a moment of crisis in social media, we know how important it is to make fast and assertive decisions. Crisis Monitoring provides an X-Ray of the buzz and detailed monitoring of the impact of the actions taken. Example: Network diagram highlighting key influencers of a buzz Base: 5000 tweets posted on December 2012. SOLUTIONS CRISIS MONITORING MAIN METRICS AND ANALYSIS: •  Time-line. •  Tendencies. •  Main influencers. •  Most used expressions. •  Associations between words. DELIVERIES: •  Daily reports during crisis. •  Updates on buzz evolutions.
  9. 9. MY BRAND How much and where are they talking about me? What is the perception about me? Whoistalkingaboutme? Whataretheytalkingaboutme? SOLUTIONS SOCIAL INTELLIGENCE Social Intelligence is our module that focuses on generating knowledge and insights from content available in collaborative environments on the Internet. We start from the premise that information should bring responses and generate knowledge. As a result, our metrics were designed to answer four questions: DELIVERIES: •  Monthly reports
  10. 10. How much and where •  Number of mentions •  People impacted •  Share of Voice for social media •  Share of Voice for market •  Competitive analysis Perception •  Sentiment Analysis •  Basic Emotion Analysis Who - Audience demographic profile •  Audience demographic profile •  Audience authority •  Most influential profiles •  Network diagram of featured topics What •  Classification by topic in the industry •  Wordcloud •  Buzzgraph We also will monitor performance indicators in social media with the following metrics: •  Followers and fans; •  Number of tweets and relative participation between the total of tweets; •  Most engaging tweets; •  Facebook interactions; •  Publications with the greatest number of interactions on Facebook; •  Best hours to post. METRICS SOCIAL INTELLIGENCE
  11. 11. Social media is a vast source of information that can be used for diverse ends. Tailor-made Reports is a solution to meet specific needs for each client: "   Research reports of various topics such as competition, behaviors and specific issues in depth. "   Methodologies, metrics and delivery formats are selected for each case according to the client's goal. SOLUTIONS TAILOR-MADE REPORTS DELIVERIES: •  Report and/ or other delivery formats with major findings and conclusions.
  12. 12. " Netnography is a qualitative research technique based on the principles of cultural anthropology. It focuses on the interactions performed on Internet collaborative environments and its main application is consumer behavior study. "   Interactions are not treated as content, but as social interactions full of meaning. Therefore, the kind of interaction, language and context are also analyzed. " Netnography has the major advantage of collecting relevant and detailed information in natural contexts and the possibility of obtaining longitudinal studies in short periods of time. SOLUTIONS NETNOGRAPHY DELIVERIES: •  Reports with major findings and conclusions.
  13. 13. A CONSTANTLY CHANGING WORLD CALLS FOR NEW REASEARCH TOOLS. AND WE KNOW THAT. CONTACT US. [55] [31] 4501 2038 atendimento@expertise.net.br expertise.net.br

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