Presentation by Arvid Yap of Volcanic at JBN.

1. Social media and beyond.
Managing your brands
in the social media landscape.

2. WHO
WE
ARE
Vöcanic is the largest full service Social
Media marketing firm in the region.
Strategy | Technology | Engagement Management | Community Management | Social Media Analytics | Facebook Media Buying

3. WE
BELIEVE
The Power of Personal Recommendation
is valued as the most trusted source of
information before making a purchase
decision.

5. WE
PASSED
THE
STRESS
TEST
Many times…
We manage web, mobile and multi-million social media communitites across the region for
leading brands in Telco, IT, Automotive, Food & Beverage, Consumer Goods, Retail, Banking
and Tourism just to name a few.
Challenge us!

6. A
TRUSTED
PARTNER
All brands of Unilever in Indonesia are using our
technology for social media management & analysis!
More than
63 million
Indonesians
follow these
brands!

7. 280 million mobile
subscribers in 2013
AND THERE are opportunities
Indonesia’s people spend
5.1 hrs daily on social
media platforms excl.
chats, messaging
64 million active
FB users (83% of
total
Internet users)
Estimated 100 million internet
subscribers by 2016 (20%+
YOY)
peer recommendations
prevail online consultation
INDONESIA:
A
POTENTIAL
MARKET

8. Got
the
new
#Puma’s
@MAP
Like!
WTF^$
Share
A BRAND IS NO LONGER WHAT WE TELL THE
CONSUMER IT IS … IT’S WHAT CONSUMERS
TELL EACH OTHER IT IS.

9. SIMPLE
QUESTIONS
–
ONE
CHALLENGE
Are you managing your communities
effectively and in an efficient manner?
Are you gathering actionable insights
from your audience?
Are you sure you are utilizing
social media optimally?
PREPAID
?
?
?
?

10. “We’re tweeting live
from HR where we’re
all being fired! Exciting!!
#hmvXFactorFiring”
“…mass execution of
loyal workers and gross
mismanagement at the
head office…”
“…unpaid, illegal
interns…”
“Just overheard our
Marketing Director
(he’s staying, folks) ask
‘How do I shut down
Twitter?”
Thu,
09:45am
Thu,
11:55am
23,100
search
results
for
#hmvXfactorFiring
1,300
re-­‐tweets
in
10
minutes
10s
of
thousands
of
comments
thousands
of
menPons
In
Blogs
and
social
media
WHEN
SOCIAL
MEDIA
BACKFIRES

11. HOW
DO
YOU
MANAGE
YOUR
COMMUNITIES?
For businesses, community management is too complex
to manage with native tools:
• Several Facebook pages
• Several Twitter accounts
• Security risks
• Issue tracking
• Audit trail
• Drafting posts
• Authorizing posts
• High volume of posts
• Threaded conversations
• Several social media managers
(internally and often in different agencies)
• Negative comments on official SM profiles
• Customer Service escalation (ticketing)
• Sentiment tracking
• Quality control
…and the list goes on!

12. GUESS
LESS
–
KNOW
MORE
For marketers, the new opportunity is actionable customer insights:
• What is the conversation your audience is having with your brand?
• What topics are they talking about & how do they feel?
• Who are your community members?
– What are their interests?
– Who do they influence?
– Where are they?
LOSE YOUR BLINDFOLD!

13. OUR
CONSULTATIVE
APPROACH
Social
Media
(Readiness)
SOCIAL
BY
DESIGN
STRATEGY
audit
and
consultaPon
Strategy
based
on
client’s
strategic
and
operaPonal
goals
Campaign
development
and
media
plan
based
on
brand
goals
*seamless
integraPon
of
social
data
with
customer
CRM
data
Design,
mechanics,
development,
PROGRAM
MANAGEMENT
launch,
maintenance
TECHNOlOGY
&
PLATFORMS
VSocialTM
-­‐
Enterprise-­‐scale
social
conversaPons
management
placorm
V.O.CTM,
GroundswellTM,
IDXTM,
SSSOTM,
Planned
Crisis,
Loyalty,
CRM*
Pro-­‐acPve
&
re-­‐acPve
community
management,
O>F>R
Planned
Crisis
Management,
ENGAGEMENT
MANAGEMENT
AnalyPcs
&
ReporPng
INSIGHTS
&
ANALYTICS
Social
Community
Analysis
(social
graph,
senPment…)
Campaign
analyPcs,
SLA
tracking,

14. WHO
DO
WE
WANT
TO
MEET?
1. Chief Marketing Officers
2. Senior Brand Managers
3. Marketing Managers/Directors
4. Digital Marketing Managers
5. CRM Managers
6. Procurement
7. Social Media Managers/Community Managers
Anyone who represents
• FMCG
• Telcos
• Technology Companies
• Food and Beverage companies
• Pharmaceuticals,
• Media companies (Magazines/News)
• E-Commerce