Reaching Your Digital Audience with a Single Rich Media Execution
iPads, iPhones, Android, Windows, Mac, HTML5, Flash, Apps, Web --digital fragmentation is at its very best. How can brands achieve their objectives with a single, compelling ad execution across all digital screens, without worrying about tech or platforms ?
Presenter: Srini Dharmaji, CEO, Goldspot Media @GoldSpotMedia
5. Advertiser’s Wish List
Measure ad performance
Deliver a consistent ad
on every screen in a single
experience on every screen
dashboard
Optimize campaigns in
Follow the user across
real time for maximum
Digital Screens
ROI
Analyze conversions and
Buy Digital engagement with
multiscreen ads
6. Introducing
Industry’s First
Multi Screen Ad Management Platform
10. 3 Screen KPIs
CTR, Engagement and Conversion on 1, 2, and 3 screens
Average number of devices in a digital home where the ad is served
Ad performance per screen (Online, Tablet and Smart phones)
Ad performance per publisher
User engagement per DMA
Social interaction metrics per screen (Facebook likes, Twitter sharing)