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The New Digital Era




Multitasking During Content Consumption
Digital Advertising Today




   Fragmentation At Its Very Best
Different Technologies for
     Online and Mobile




             = DOUBLE
Ad Creation, Trafficking and Tracking Cost
Advertiser’s Wish List

                                      Measure ad performance
           Deliver a consistent ad
                                      on every screen in a single
         experience on every screen
                                             dashboard

                                                  Optimize campaigns in
Follow the user across
                                                  real time for maximum
    Digital Screens
                                                            ROI


                                              Analyze conversions and
        Buy Digital                              engagement with
                                                  multiscreen ads
Introducing




     Industry’s First
Multi Screen Ad Management Platform
Create Once,
Deliver Everywhere


Assets




         Reach the Digital User
 Across Every Screen
Measure Ad Performance




  In A Single Dashboard
Optimize
Campaigns On The Fly




  For Maximum ROI
3 Screen KPIs


CTR, Engagement and Conversion on 1, 2, and 3 screens

Average number of devices in a digital home where the ad is served

Ad performance per screen (Online, Tablet and Smart phones)

Ad performance per publisher

User engagement per DMA

Social interaction metrics per screen (Facebook likes, Twitter sharing)
*The creative/brand showcased in the video are solely for demo of Ad Formats
Thank You!
www.goldspotmedia.com

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Digiday Brand Conference: Tech Talk: Goldspot Media