Adnologies - NOAH13 London

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The Renaissance of Digital Marketing and the Barbarian Hordes - Presentation by Damian Blackden, CEO of Adnologies at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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Adnologies - NOAH13 London

  1. 1. THE RENAISSANCE OF DIGITAL MARKETING AND THE BARBARIAN HORDES
  2. 2. THE BEGINNING
  3. 3. WE ARE HERE CONSUMERS: Multiple Devices; Synchronized Usage TECHNOLOGY: Data Aggregation; Audience Segmentation; Activation MARKETING: Story Telling; Holistic Experiences
  4. 4. OUR INTEGRATED TECHNOLOGY PLATFORM DMP PRODUCTS: DSP DYNAMIC DISPLAY / VIDEO AD-SERVER DISPLAY 3rd PARTY DATA SOURCES 1st PARTY SEGMENTS RTB BIDDER SERVER VIDEO FOCUS: PLANNING BUYING CREATIVE TRACKING MEDIA
  5. 5. OUR INTEGRATED TECHNOLOGY PLATFORM DMP PRODUCTS: 1 2 DYNAMIC DISPLAY / VIDEO AD-SERVER 3 DSP 4 DISPLAY 3rd PARTY DATA SOURCES 1st PARTY SEGMENTS RTB BIDDER SERVER VIDEO FOCUS: PLANNING BUYING CREATIVE TRACKING The only company to have built all 4 core products MEDIA
  6. 6. OUR INTEGRATED TECHNOLOGY ENHANCES OUR CUSTOMERS’ PERFORMANCE 1 Zero Data Loss
  7. 7. NOT THIS: Different Technologies Forced To Fit Together EFFECT: Compromise 51% DATA LOSS
  8. 8. THIS: Wholly Integrated Technology By Design PERFORMANCE EFFECT: Activation with 100% data. No wastage
  9. 9. OUR INTEGRATED TECHNOLOGY ENHANCES OUR CUSTOMERS’ PERFORMANCE 1 Zero Data Loss 2 Operational Efficiencies
  10. 10. A SINGLE INTERFACE ACROSS ALL PRODUCTS PERFORMANCE EFFECT: 40% Reduced Time
  11. 11. WE TRACK DEVICES WHICH IS BETTER THAN TRACKING WITH COOKIES
  12. 12. ONE IN SIX DEVICES DO NOT ACCEPT COOKIES
  13. 13. 45% OF ADVERTISING COOKIES ARE GONE WITHIN 24 HOURS
  14. 14. WE CAN TRACK AND IDENTIFY 3X MORE PEOPLE IN 3 WEEKS VS COOKIES COOKIE Tracking ADNOLOGIES Device Tracking
  15. 15. THE MATERIAL BENEFITS OF DEVICE BASED TRACKING More Accurate More Mobile More Enduring PERFORMANCE EFFECT: Greater Reach; Better ROI
  16. 16. WE LINK MULTIPLE DEVICES TO A SINGLE CONSUMER PROFILE Single consumer, targeted holistically… …AT WORK …AT HOME …IN THE HIGH STREET UNIFIED CONSUMER PROFILE >> MULTI DEVICE ACTIVATION PERFORMANCE EFFECTS: Consumer-centric advertising Effective frequency control
  17. 17. INDIVIDUALIZED DISPLAY: TABLET, MOBILE AND DESKTOP Catalogue Integration Business Rules for sophistication and control Mobile: HTML5, Flash, PNG, MP4 Up to 23 dynamic variables per ad; any format including XML, CSV and TXT
  18. 18. PERSONALIZED TV COMMERCIALS ON DESKTOP AND MOBILE 2 Million+ Possible Ad Content Combinations PERFORMANCE EFFECT: 5x the responsiveness vs display
  19. 19. 1000+ ADVERTISERS ON THE PLATFORM: €3.8BN SALES CREATED ANNUALLY 275m consumer profiles
  20. 20. A SINGLE CUSTOMER VIEW ACROSS WEBSITE, CRM, ADVERTISING, SEARCH 1st, 2nd, 3rd Party Data Prospecting INSIGHTS Retail ecommerce Mobile Omnichannel DATA Yield Management Single view of consumer DATA MANAGEMENT PLATFORM Retargeting ACTION Offline Data PERFORMANCE EFFECTS: Improved learning, targeting and ROI Up-sell/ Cross-Sell Website refinement INTELLIGENCE CRM Personalized Advertising Insights
  21. 21. WE ARE HERE End to end data and activation platform Segmentation, targeting, personalization, optimization Mobile, tablet, desktop, TV, console… Tracking where cookies cannot go Multiple devices to a single consumer
  22. 22. WE’RE ONLY SUCCESSFUL WHEN OUR CUSTOMERS ARE Thanks for listening
  23. 23. THE RENAISSANCE OF DIGITAL MARKETING AND THE BARBARIAN HORDES

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