SlideShare a Scribd company logo
1 of 25
The future of
media*
CONTENTS
1. You,
2. Your Work,
3. Exemplars
1. Let’s think about you
“To be creative, a person has to
internalize the entire system that
makes creativity possible. Creative
individuals are remarkable for their
ability to adapt to almost any
situation and to make do with
whatever is at hand to reach their
goals.”
Mihaly Csikszentmihalyi
Your Working Life
50+ years of work
Economic instability
Lack of consensus
Rapid skills change
Constant contracting
Automation of professional jobs
Globalization/ migration
Democratic tech & connectivity
Maker Culture
Self Employment
Context: new landscape
Creativity
Tech
Business
Ecommerce
Big Data, Maths,
Prediction
Hardware and
External
Devices
New
Architectures,
Experience and
social
Philosophy,
Creativity
Mobile, Context
Sensitivity
Gameplay
Behaviour and
Psychology
Content
Able to tell stories, make compelling experiences, create
things that people want to talk about and share,
communicate
Creativity
Tech
Business
Able to understand the potential of available tech
and to exploit them to tell your story to your best
Able to understand the commercial impacts of
what you do and how to make enough money to
live, create and grow
RISE OF THE ARTISAN
TECHNOLOGIST
RE-EMERGENCE OF
THE ARTISAN
WE ARE ALL
MAKERS
NOW
It’s unlikely
you will
work for an
old school
media
business
Media
business
have to
change
Skills
needed
to
prosper
Broad and deep core education
Ability to search, verify and filter
Presentation, Pitching, Working with people
Ability to think laterally
Mindset of constant enquiry
Continuing learning – Constant reskilling
Mentoring and Guidance
Constant Connections
Intelligence, Intelligence, Intelligence
Personal Branding
2. Let’s think
about your work
“If you are interested in something,
you will focus on it, and if you focus
attention on anything, it is likely that
you will become interested in it. Many
of the things we find interesting are
not so by nature, but because we took
the trouble of paying attention to
them.”
Mihaly Csikszentmihalyi, Finding Flow: The Psychology Of Engagement With Everyday Life
Trends
▸Post Web
▸Post App
▸Connectedness
▸IoT
▸Frictionless sharing
▸Smartness
▸Iteration and fast fail
▸2nd gen YouTubers (& others)
Impact on what you do, 1
Make content that causes
people to share it/talk about it
THINK, WHY WOULD
SOMEONE SHARE IT?
Impact on what you do,
You have to have a story that
can extend off screen
THINK, WHY WOULD
THEY TALK ABOUT IT?
Impact on what you do,
If it’s playable, is it easy &
rewarding to play?
THINK, HOW MUCH DO
YOU HAVE TO LEARN IT?
Storytelling is paramount
▸https://www.youtube.com/watch?v=6mtsOwxplrI
They
want
to
Play,
Share,
Interact
You
need
to…
Make,
distribute,
learn,
iterate
Gallery
▸Examples for inspiration
Most people think interactive storytelling is like this but we have seen things like this for
over twenty years
http://www.nytimes.com/projects/2013/high-rise/
Newer tech has opened up newer possibilities
http://www.google.co.uk/maps/about/behind-the-scenes/streetview/treks/
Like this, which is EMMY award winning
http://www.pemberleydigital.com/emma-approved/
Wow! Country music star turned pop star wins best interactive TV emmy
http://www.justjared.com/2015/09/10/taylor-swift-wins-original-interactive-
program-emmy-award/
A long time ago
http://www.starwarsuncut.com/
QUBE 1978
https://www.youtube.com/watch?v=M-tRWnHrUnw&feature=related
Computer that writes folk songs
http://motherboard.vice.com/read/livingston-the-computer-that-writes-folk-music-is-too-good-to-be-real
Crowdfunded Star Trek
http://www.startreknewvoyages.com/
Interactive Installations
https://www.youtube.com/watch?v=nMaUt5CbpI0
An Interactive Story
http://www.thewildernessdowntown.com
THANKS
@dickyadams

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