Media futures launch august 16 2013

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Media futures launch august 16 2013

  1. 1. Media Futures 16th August 2013
  2. 2. Speed to Market Big Data Integration Trending Unlocking Granularity
  3. 3. Speed to Market
  4. 4. Discover your edgeDiscover your edge Speed To Market: what agencies say… Twitter @roymorganonline “To make the headlines and be able to leverage the data for PR, it (Roy Morgan Media Data) needs to come out faster” “Being more timely…can only assist in the right hands being able to sell up to a better price, better yield”
  5. 5. Discover your edgeDiscover your edge Monthly Advertiser Databases Preliminary Databases 10 Days Media Databases 2 Weeks Early Database Downloads Further Reductions Total 3 weeks+ Cloud Services & Monthly Updates Speed To Market: the Roadmap Twitter @roymorganonline
  6. 6. Discover your edgeDiscover your edge June media databases available today – 2 weeks earlier New release schedule to be issued Cloud based delivery trials from Q4 2013 Monthly data releases available for Q1 2014 Twitter @roymorganonline Speed to Market: what does it mean?
  7. 7. Unlocking Granularity
  8. 8. Discover your edgeDiscover your edge “Excellent for trending, understanding seasonality, econometric modelling across so many variables” “Vital to have, due to the very volatile landscape of the market” “The ability to look at readership using monthly filters…is a great step forward in better understanding the fluctuation of audience month to month” “It will provide increased accountability to clients investing in the medium [print] and give greater confidence in ROI” Twitter @roymorganonline Granularity: what agencies say…
  9. 9. Discover your edgeDiscover your edge Media Databases 12 month Aggregate Sectional Regional / Communities Digital Editions Mobile & Engagement Media Databases Monthly Breaks Granularity: the Roadmap Twitter @roymorganonline
  10. 10. Discover your edgeDiscover your edge To Date: 12 month moving average released quarterly September 30, 2013: Media & Agency workshop on monthly media guidelines Monthly breaks release quarterly From Q1 2014: 12 month moving average released monthly Monthly break released monthly Twitter @roymorganonline Granularity: what does it mean?
  11. 11. Discover your edgeDiscover your edge Coles Woolworths WhereMainlyShopped% 2011 By Month 2012 Example 1: Masterchef
  12. 12. Discover your edgeDiscover your edge 2011 By Month 2012 WhereMainlyShopped% Especially Choose to Watch Masterchef Coles Woolworths
  13. 13. Discover your edgeDiscover your edge WhereMainlyShopped% Especially Choose to Watch Masterchef Coles Woolworths 2011 By Month 2012
  14. 14. Discover your edgeDiscover your edge Example 2: Magazine Readership by Women Woman’s Day New Idea Readership% 2011 By Month 2012
  15. 15. Discover your edgeDiscover your edge Magazine Readership by Women Woman’s Day New Idea Readership% 2011 By Month 2012 Royal Wedding Monaco Wedding Special Jennifer Aniston Wedding Woman’s Princess Mary Royal Baby & Royals Royal Baby Prank Call Kim and Kanye Baby
  16. 16. Trending
  17. 17. Discover your edgeDiscover your edge “For trending and econometric work you really need at least three (ideally five) years of data to understand things like seasonality and the impact of significant events like birth of a new royal, Olympic games etc” “Biggest initial benefit is seasonality and trending….to see where the real peaks and toughs are, and in what quantum these occur” “Immediate benefits are likely to be realised at the planning phase. Media Planners now have the ability to look at seasonality of readership...and how audience composition shifts - eg are there more men reading Magazine X over summer? Does it skew younger or older at different times of year? Trending: what agencies say…
  18. 18. Discover your edgeDiscover your edge 12 Month Media & Product Multi-Year Media Only Databases 5 Year Full Media & Product Cumulative Databases by Month Part Long Term Trending Data e.g Readership 30+ years Trending: the Roadmap Twitter @roymorganonline
  19. 19. Discover your edgeDiscover your edge Cider Consumption CiderConsumption% 2009 2010 2011 2012
  20. 20. Discover your edgeDiscover your edge Cider Consumption CiderConsumption% 2009 2010 2011 2012 Summer Summer Summer Summer
  21. 21. Discover your edgeDiscover your edge September 30: 5 year cumulative product and media database Opportunity to upgrade back-data Twitter @roymorganonline Trending: what does it mean?
  22. 22. Big Data Integration
  23. 23. Discover your edgeDiscover your edgeTwitter @roymorganonline “An API that allows for seamless integration between the planning module within Asteroid and into agency buying systems is also beneficial… carrying across titles, rates, audience, positioning etc” “Clients have a lot of data, but much of it is unorganised and grey data. We need to put a lens on the people making purchase decisions and at the same time have visibility of the competitive landscape.” “An enriched view of client databases that are typically limited to gender, age and address would help make better strategic decisions around creative, targeted messaging and channel selection.” Big Data Integration : what agencies say…
  24. 24. Discover your edgeDiscover your edge ASTEROID & Customisation API Integration Full Integration Dashboards Web Based ASTEROID Big Data & Integration : the Roadmap Twitter @roymorganonline
  25. 25. Discover your edgeDiscover your edge
  26. 26. Discover your edgeDiscover your edge
  27. 27. Discover your edgeDiscover your edge
  28. 28. Discover your edgeDiscover your edge
  29. 29. Discover your edgeDiscover your edge
  30. 30. Discover your edgeDiscover your edge
  31. 31. Discover your edgeDiscover your edge August 16: Helix Personas from today – Formal launch in Q4, 2013 API capabilities From Q1 Dashboard delivery Full data Integration Twitter @roymorganonline Big Data Integration: what does it mean?
  32. 32. Discover your edgeDiscover your edgeTwitter @roymorganonline Speed to Market with the latest media databases available today Move to cloud based updates, delivery & dashboards For the first time, monthly breaks in media databases Long-term, cumulative database for trending Helix PersonasTM launching Q4 2013 Total flexibility to integrate Roy Morgan Research data into proprietary systems Summary

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