Being able to tell your story will help you connect with others in a way that sharing facts will not. This is often important where you want
to create common ground, identify with an organisation’s values, illuminate a topic that may be typically dry, or where you really need
to connect with an audience.
Your personal experiences, your
ambitions, the challenges or changes
you have faced, the colleagues or
friends that have helped you learn or
achieve and things you have observed
or felt personally are all rich sources of
This illustration of the science of storytelling
shows how the brain reacts to a story
A really great technique for grabbing attention and making a topic memorable is to tell a series of short stories, which should be no
more than 2 minutes in length, woven into a wider communication.
In order to create a positive impact, there are a few prerequisites that will help you plan what is appropriate and what is not.
There are 3 basic principles
You have earned the right to talk about the subject or incident (seen, done, felt, observed)
You are genuinely excited about the subject (what, when, impact and relevance to audience)
You are really eager to communicate your ideas and feelings to the listeners (what is the action and benefit that you experienced
and what is the action and benefit you want the listeners to take e.g. purpose)
There are 3 conditions
An incident (one key incident and the items you want to cover)
An action (you want the audience to take)
A benefit (the benefit they will get)
Start with writing down your opening sentence and think about what might get people’s attention.
Don’t write the story verbatim; just have headings that illustrate your key points,
your memory will fill in the blanks and you will be more natural.
For maximum impact, think about your tone of voice and how you stand or sit so that you can convey emotion.
Now you are ready to go, just pick a topic and have a go.
When you are working with other people, get them to tell
you their story.
When you look at another person, any person, remember
that everyone has a story. Everyone has gone through
something that changed them.
To understand more about the science of storytelling
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The one incident I will use is…
The opening sentence will be…
Items of the incident I will cover …
Action(s) I want the audience to take (specific and concise)…
The closing sentence stating benefits (specific and concise) will be…
The one incident used was…
The opening sentence was…
Items covered in the incident were…
Action(s) the storyteller wants the audience to take (specific and concise)…
The closing sentence stating benefits (specific and concise) was…