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It is an offshoot of the Estee Lauder Company Clinique was established in 1968 Clinique was developed to capture the type of customer who is asking for a helpful program Clinique products are allergy tested and 100% fragrance free Company Profile
SWOT Analysis Strengths: all its products are allergy tested &100% fragrance free tested by experts and leading dermatologist Weakness: high cost for its product research Opportunity:
people have already trusted Clinique and sold in more than 135 countries and territories
can be applied easily to your cheeks for a healthy, radiant and long lasting rosy glow made by 100% pure crushed minerals and contains no irritants It is naturally hypoallergenic, non-comedogenic, non-acnegenic, anti-bacteria The available colors are Pink Blossom, Sweet Orange, Sugar Plum, Natural Copper and Deep Chocolate Product Characteristics
INSIDE Public Relations Consultantwas first set up in November 2002 in Jakarta Provide a complete range of public relations service Inside Public Relations Consultant has already formulated its vision, mission, and value We also has some valuable experiences PR Consultant
Objectives and Public To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community & opinion leaders by 25% by the end of March 2009. Public Demographic Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or university Geodemographic Business women or housewives who live in Jakarta.
Newspapers : Kompas Magazines : Cosmopolitan Radio : 90.4 Cosmopolitan FM Television : O’Channel Media
Venue (BalaiSamudra) Foods & beverages Decoration & lighting Sound system Entertainer (Glenn Fredly) MC (Andhara Early) Invitation Press kit Goody bag GRAND TOTAL: Rp 462.825.000 Budget
Title : Mineralique Place : BalaiSamudra Jl. Boulevard Barat no. 1 KelapaGading Jakarta Utara Date : Saturday, 2 August 2008 Time : 17.30 till drop Program Information
Press Kit and Goody Bag Press kit will be including: Pen, exclusive notebook, and Clinique magazines Goody bag will be including: Pen, exclusive notebook, mug, watch keychain, and cosmetic purse
Photos Sketch of the place Clinique Mineral Translucent Spray Blusher