Product Launching Presentation

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  • 1. Product Launching Presentation
    Clinique Mineral Translucent
    Spray Blusher
    Diana | Herni | Stephanie
    11-7A
  • 2. It is an offshoot of the Estee Lauder Company
    Clinique was established in 1968
    Clinique was developed to capture the type of customer who is asking for a helpful program
    Clinique products are allergy tested and 100% fragrance free
    Company Profile
  • 3. SWOT Analysis
    Strengths:
    all its products are allergy tested &100% fragrance free
    tested by experts and leading dermatologist
    Weakness:
    high cost for its product research
    Opportunity:
    • people have already trusted Clinique and sold in more than 135 countries and territories
    Threats:
    • competitors, such as Kanebo and Lancome
    • 4. illegal counterfeited products
  • can be applied easily to your cheeks for a healthy, radiant and long lasting rosy glow
    made by 100% pure crushed minerals and contains no irritants
    It is naturally hypoallergenic, non-comedogenic, non-acnegenic, anti-bacteria
    The available colors are Pink Blossom, Sweet Orange, Sugar Plum, Natural Copper and Deep Chocolate
    Product Characteristics
  • 5. INSIDE Public Relations Consultantwas first set up in November 2002 in Jakarta
    Provide a complete range of public relations service
    Inside Public Relations Consultant has already formulated its vision, mission, and value
    We also has some valuable experiences
    PR Consultant
  • 6. Objectives and Public
    To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community & opinion leaders by 25% by the end of March 2009.
    Public
    Demographic
    Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or university
    Geodemographic
    Business women or housewives who live in Jakarta.
  • 7. Newspapers : Kompas
    Magazines : Cosmopolitan
    Radio : 90.4 Cosmopolitan FM
    Television : O’Channel
    Media
  • 8. Venue (BalaiSamudra)
    Foods & beverages
    Decoration & lighting
    Sound system
    Entertainer (Glenn Fredly)
    MC (Andhara Early)
    Invitation
    Press kit
    Goody bag
    GRAND TOTAL: Rp 462.825.000
    Budget
  • 9. Title : Mineralique
    Place : BalaiSamudra
    Jl. Boulevard Barat no. 1 KelapaGading
    Jakarta Utara
    Date : Saturday, 2 August 2008
    Time : 17.30 till drop
    Program Information
  • 10. Press Kit and Goody Bag
    Press kit will be including:
    Pen, exclusive notebook, and Clinique magazines
    Goody bag will be including:
    Pen, exclusive notebook, mug, watch keychain, and cosmetic
    purse
  • 11. Photos
    Sketch of the place
    Clinique Mineral Translucent
    Spray Blusher
  • 12. Decoration
  • 13. The End