The document provides information about the launch of a new moisturizing product line called "Radiant Full of Charm" by the brand Belladonna. It outlines the brand's mission and vision, product details including ingredients and pricing, target customers, and marketing and promotional strategies such as offering samples, discounts for loyal customers, and collaborating with e-commerce platforms.

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“Radiant full of charm”
MOISTURIZING
PRODUCTS
PRODUCT LAUNCH
01

2. Brand Guidelines
02
About Us
01
Brand Overview
02
Funtion
03
Product
04
Conclusion
05

3. BÙI NGỌC VY
PHẠM MAI PHƯƠNG
PHẠM HOÀNG HẠNH
LÊ NGỌC YẾN CHI
Members of the project:
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4. B E L L A D O N N A

5. Fleur
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B R A N D
"flower" by France

6. Sleek and eye-catching design
The perfect hue
Simply beautiful
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Our
Brand
Logo
RADIANT FULL OF CHARM

7. A luxe option and fan-
fave, this cream uses a
biofermentation process
comprised of vitamins,
oils, and minerals.
Field: Cosmetic tools
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Brand Overview

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RADIANT FULL OF CHARM
Mission Statement “We will give
customers confidence in a more
sustainable future.”

9. VISION
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We will build a global personal care brand,
which encourages a more conscious culture.
Become the skincare industry leader
through education in order to promote a
more conscious culture – knowledge is
power.
End the use of chemicals, plastics, and
all testing on animals within the skincare
industry – setting precedence.
Become a customer's natural first
choice when selecting personal care
products.
Become a legacy company which has a
long-lasting positive impact on
customers, employees, and the world!

10. Function
1. Prevent Dryness
2. Slow The Signs of Aging
3. Help Fight Acne
4. Protection From The Sun
5. Soothe Sensitive Skin
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Price: 380.000/ product

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Markets

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Product
RADIANT FULL OF CHARM
Company Belladonna
Email: belladonna@gmail.com
Hotline: 09########
Website: www.belladonna.com
Telegram

13. Ingredients are good for your skin
·Humectants (chất giữ ẩm) attract water from the dermis into
the epidermis, increasing the water content in the epidermis.
·Occlusives (chất tạo bọt) increase the water content of your
skin by slowing the evaporation of water from the surface of
your skin.
·Emollients (chất làm mề m) are ingredients that remain in the
stratum corneum to act as lubricants. They help maintain the
soft, smooth, and pliable appearance of the skin.
·Citric acid, tartaric acid, and EDTA – some ingredients are
added to our product make an effect on the skin.
·We use natural ingredients: green tea, coconut, rose, grape
seed, sea salt, …
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MF Brand Guidelines 2020

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4 features in our
moisturizer cream
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- Passed Dermatologically Tested.
- Various types for different skin.
- Environmentally friendly products.
- A non-tacky and lightweight product.

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USP (Unique Selling point)
These points make our products more stand out in beauty market.
- OUR PROPRIETARY EXTRACTION METHODS PRESERVE THE PURITY AND
POTENCY OF THESE WHOLESOME INGREDIENTS FROM PLANT TO BOTTLE,
OFFERING ADVANCED FORMULAS THAT SAFELY ADDRESS ALL SKIN
CONCERNS WITHOUT THE USE OF HARMFUL CHEMICALS AND
PRESERVATIVES.
- WE HAVE “8 NO”: NO TEST ON ANIMALS, NO MINERAL OIL, NO PARABEN , NO
POLYACRYLAMIDE , NO IMIDAZOLIDINE UREA , NO TRIETHANOLAMINE , NO
SURFACTANT , NO COLORING
- WE OFFER INNOVATIVE BEAUTY SOLUTIONS POWERED BY THE FINEST
NATURAL INGREDIENTS RESPONSIBLY SOURCED FROM ALL THE BEAUTIFUL
ISLANDS.

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Sale
network
Locate many official stores in big cities like :Ha No ,
Ho Chi Minh ,… for customers avoid buying fake
products at unbranded stores.
In some cities which we have not enough conditions
to open official stores, we will supply our products for
reliable shops or in center mall.
Sold widely on the Internet through social media like
Facebook, Instagram or online shop in shopping
platforms : Shopee , Lazada , …

17. Target
customers
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RADIANT FULL OF CHARM
Demand: to look beautiful, young and
fresh
Income: middle income & high income
Enemy: pollution, oily skin and acne
Needs: strong and young skin
Gender: both male and female
Age: above the age of 15 years

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Pros and cons
RADIANT FULL OF CHARM

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Pros
·Helping customers’ skin brighter, no signs of
aging and always stay in good condition.
·Protecting from environmental damage: such
as pollution, dust, etc.
·Boosting customers’ self – confidence
·Saving customers’ money
RADIANT FULL OF CHARM

20. Cons
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The product is appropriate for all kind of skin, so
there is no intensive effect
RADIANT FULL OF CHARM

21. Advertise
activities
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RADIANT FULL OF CHARM

22. ·Organizing a product launch to know about
customers’ demand and to improve the product’s
quality.
·Giving away free samples so that customers can try
the product before they buy.
·Hiring celebrities is a popular way to advertise.
Doing many social media activities through TV,
Facebook, …
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23. 1. Giving away free samples so that customers can
try the product before they buy
2. Giving some vouchers or coupon for customers
buying the product in the first time
3. Cooperating with E-commerce platform such as
Lazada and shopee to give open some platform like
get 50% free for the first time they bought
4. Discounting product for loyal customers
Promotion
RADIANT FULL OF CHARM

24. Conclusion
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Pham Mai Phuong
CEO
www.belladonna.com
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Bui Ngoc Vy
CEO
www.belladonna.com
With all the research and enthusiasm, we make our product, we
really hope our moisturizer cream will be best- seller in beauty
market. Besides, we are also happy to travel with customers in all the
makeup process.
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Pham Hoang Hanh
CEO
www.belladonna.com
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Le Ngoc Yen Chi
CEO
www.belladonna.com
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25. Thank you
for listening!
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