E90 Communicator (Final Project)


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E90 Communicator (Final Project)

  1. 1. Final Project<br />4P’s<br />Diana Sari 2007110153Herni Veryany 2007110376Ribkha 2007110165Endy 2007110162Wincent 2007110132<br />
  2. 2. Nokia E90 Communicator<br />
  3. 3. Company Profile<br />Nokia corporation is the biggest producer of telecommunication tools in the world.<br />1865<br />Nokiais established as a pulp company by Fredrik Idestam. <br />20th century<br /> A Rubber Company built a factory around the Pulp Company location and started to use Nokia brand.<br />After WW I<br /> The Finland Rubber Company took over the Pulp Company and the Finland Cable Company<br />
  4. 4. Next…<br />1967<br /> That three companies is merged as Nokia Corporation.<br />1968 -1991<br />Nokia corporation moved to mobile.<br />1992 -1999<br /> Mobile revolution in all over the world.<br />2000 – now<br />Nokia sells its billionth mobile phone.<br />
  5. 5. Product<br />Characteristics<br />Size : 132 x 57 x 20 mm<br />Weight : 210 grams<br />Volume :140 cc<br />Colors available : red and mocha<br />Displays<br />Internal : 16 millions color (800x352)<br /> External : 16 millions color (240x320)<br />Camera<br />Primary : 3.2 mpix (2048 x 1536 pixel)<br /> Secondary : QCIF<br />Platform : S60 third edition<br />Operating System: Symbian verse 9.2.<br />
  6. 6. Network : GSM 850/900/1800/1900 MHz and UMTS<br />Connectivity : WLAN, infrared, and Bluetooth<br />Memory<br />Internal : 128 MB<br /> External : expanded until 2 GB<br />Additional Features:<br /> HSDPA , Office, GPS, SMS, MMS, e-mail, Internet browser, contact, calendar, calculator, clock, games, recorder, unit converter, video player, video streaming, video recording, video ringtone, video sharing, MP3 player.<br />
  7. 7. Table 1. Price of The Product<br />Price<br />Figure 1. Price Figure of Nokia E90 Communicator<br />Price (in billion Rupiahs)<br />Month<br />
  8. 8. Value factors<br />Nokia E90 Communicator can represent status as a professional and active business people in their society.<br />
  9. 9. Pricing Strategies<br />Price Negotiation<br />Skimming<br /> In first launching, Nokia sells E90 to people who can buy it with the highest price (Rp.45.000.000,00)<br />Opportunity<br /> In Indonesia, there are a lot of people who are interested in Nokia E90 Communicator. So, Nokia corporation used this opportunity to set high price to this premium mobile phone.<br />For the owners of Visa Card, Nokia gives special offer if customers buy Nokia E90 Communicator in 12 months credit. Customers do not need to pay the 3% for the interest. This special offer only valid if customers buy this premium mobile phone in Nokia official store.<br />
  10. 10. Place<br />Form of Distribution<br />Distributed intensively to every province in Indonesia.<br />Started from the Nokia official store until common mobile phone shops.<br /> <br />Payment Methods<br />Cash<br />12 months credit.<br />
  11. 11. Service/Repair<br />Nokia provides some services center which will help customers:<br />Nokia Priority<br />Nokia Hospitality<br />Nokia Care.<br /> <br />Guarantee<br />1 year official guarantee<br />
  12. 12. Promotion<br />Public Relations<br />Holding an event to educate people in understanding functions and technology of E90 communicator.<br /> <br />Advertising<br />Nokia uses some mass media in promoting E90:<br />Newspaper<br /> The main media in every communicator series promotion.<br />Television<br /> Most people like to watch television.<br />Magazine<br /> Putting the advertisement in the magazine would make people pay attention to the product. <br />
  13. 13. Other promotion tools<br />Nokia promote its product by using<br />Neon box<br />Poster<br />Billboard<br />Brochure, and<br />Advertisement through the internet<br /> <br />Positioning<br /> Nokia E90 Communicator is regarded by public as a premium, exclusive and smart mobile phone that can assist every professional business people in doing their work. It is an office mobile phone, with a stylish and sleek design.<br />