Brilliant guest speaker, Carwyn Jones, joins the PME network for a very interesting webinar on the subject of industry professionals in the healthcare and medical world, and the use of digital and social media marketing strategies and tools to better attain our business and marketing objectives.

1. PME Webinar – Digital Futures
Industry Professionals Digital
Marketing Priorities
Guest Speaker: Carwyn Jones
15.05.2014

2. PME surveyed industry professionals on their
digital marketing priorities…

9. Some real life examples of top pharmas…
Lilly on Instagram AstraZeneca on Vine
Boehringer on Vine
https://vine.co/boehringer

10. A couple of extra comments…
• Mobile apps get done and deleted very
quickly because they have no long-term
benefits/value
• Interesting idea: Just like Apple has done the
Passbook, the Healthbook should be done
with the release of their next operating
system.

11. Social Media Content Management
Applied Content Management: Companies need
process policies- such as a 12 month content
plan, outlining exactly which content is to be
presented and where, across 12 month time
frame.
o This avoids situations like an agency of a pharma company engaging in
irrelevant/contradictory/unpermitted involvement or promotion- ie,
accidentally posting a message on a social media platform to visit a
page of the company that was not approved for public consumption.

12. • Tip: Categorize value in social media with
Metric Pyramid
Reach? Traffic?
’Likes’ are measurable indicator but wont
necessarily drive sales!
Just pick the correct metrics which are most important for
you and rank them in a pyramid hierarchy

13. You can watch it now anytime
• https://www.brighttalk.com/webcast/5518/98
715
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