The human brain processes visuals 60,000 times faster than text. Traditional teaching methods based on book-and-test are failing students and preventing excellence in second language acquisition. English Enterprise presents a method based on fun, original yet professional activities for corporate clients in Bangkok, Thailand looking for internal English language training. Our program focuses on creating a "Zero-Anxiety" classroom atmosphere where students feel safe to explore and overcome their shyness. Professional diagnostics ensure that employees progressing and learning the language tools they need to succeed in their duties. Is your company ready to capture a bigger slice of international markets? We can help!

2. Summary
 English Enterprise is a corporate
English-language training company.
 Focus on
 large props and full-color
posters
 physical activities
 in-class videos
 situational dialog
 “Zero Anxiety” classroom
atmosphere
Mission
 To provide English training programs
that enable employees to succeed in
all international aspects of their
business and social lives.
OUR MISSION

3. THE IMPORTANCE OF ENGLISH
The global economy is expanding
rapidly and your company can capture
international business opportunities:
• You can service international
customers
• Staff can communicate with foreign
business partners and affiliates
• Knowledge-gathering from seminars,
presentations, and online
• You can react faster to global
commercial opportunities
How can you empower your staff to
succeed in English?

4. FATIGUE WITH TRADITIONAL METHODS
• Book-and-test methods make
employees feel like they have returned
to school
• Only practicing reading and writing
makes people shy to speak in real
situations.
• Staff attending training can often feel
under pressure by the teacher or
management in traditional classrooms.

5. Study on welcoming, inclusive, non-threatening
learning environment 5
• Pinpoints a mechanism by which relaxation neurons
work together to improve memory.
• Establishes a direct relationship between events at the
circuit level of the brain and their effects on human
behavior.
• Successful memory formation in humans is predicted by
a tight coordination of spike timing with the local theta
oscillation. More stereotyped spiking predicts better
memory, as indicated by higher retrieval confidence
reported by subjects.
RELAXED MINDS REMEMBER BETTER
“The findings suggest that if doctors were able to optimize the state of the brain, by ensuring it was relaxed,
and then synchronize the delivery of the things it needed to learn, the outcome, or memory, will be better. “4
–Dr. Erin M. Schuman, California Institute of Technology and Cedars-Sinai Medical Center
5Published in Nature Journal of Science: Human memory strength is predicted by theta-frequency phase-locking of single neurons
Theta-state brain oscillations

6. TRUE COMMUNICATION WITH
OTHERS IS HOW WE LEARN BEST
“Language acquisition proceeds best when the student is “open” to the input, not “on the
defensive”; not anxious about performance.”
–Dr. Stephen Krashen, University of Southern California
The Acquisition-Learning Theory
• Learning requires meaningful
interaction in the target language -
natural communication - in which
speakers are concentrated not in the
form of their utterances, but in the
communicative act itself.
• The ideal is to create a situation
wherein language is used in order to
communicate with another person
real information, not just practice.
The Affective Filter
• Emotional variables that can stop
second language learning:
 Anxiety
 Stress
• Emotional variables that promote
second language learning:
 Motivation
 Self-esteem
• Learners need to feel that they are
able to make mistakes and take risks.

7. Human brain processes
images 60,000x faster than
text.1
V I S UA L S ( I M A G E S / P I C T U R E S / V I D E O S ) A R E T H E
P R I M A R Y I N T E R FA C E
90% of information
transmitted in the brain is
visual/image-based.2
40% of people respond
better to visual
information than to plain
text.3
THE POWER OF VISUAL
STORYTELLING

8. ACTIVITY BASED
 real world objects
 large props
 full-color posters
 on-screen videos
 situational dialog
O U R P R O G R A M F O C U S E S I N T E R E S T I N G
A C T I V I T I E S A N D C O LO R F U L P R O P S

9. STRESS FREE CLASSROOM
 Focus on motivation
 Adapt to student level
 Positive engagement
 Boosting self-esteem
 Overcome shyness
S T U D E N T S F E E L R E L A X E D A N D O P E N
TO L E A R N

10. Build a story around a
business topic to create an
emotional connection that the
student feels and gets excited
about—
The words and grammar
attached to it are deeply
memorable.
INTERESTED STUDENTS LEARN FAST

11. Activity-
based
Props & Objects
In-class video
presentations
Full-color posters
and cards
Situational dialog
Speaking &
Listening
Focus on the
student
English-only
classroom
Communication
between students
& teacher
Zero-
Anxiety
Focus on
motivation
Adapt to student
level
Positive
engagement
Boosting self-
esteem
Acquisition
Model
Meaningful
interaction
Natural
communication
Storytelling &
Situational
Daily
Activity
Social mobile
gaming app
Online
supplement
“Office hours”
with teacher
OUR METHOD
Lessons integrate both acquired system and learned system approaches in class

12.  Needs Analysis
 Individual
assessment to
ensure proper
placement
 Customized
curriculum based
on your day-to-day
need cases
 Interactive
exercises and
activities unique to
each classroom
CUSTOM
PROGRAMS

13. COURSE LEVELS
Threshold: At this stage, students can handle responses both
spoken and written including business letters, emails and simple
technical documents, and write short business reports using past,
present and future tenses. Students feel increasing confidence to
initiate conversations with foreigners and enjoy discovering new
language topics.
Vantage: Students at this stage will have sufficient structural
accuracy and vocabulary to fluently discuss business-related topics,
evaluate opinions, and contribute to discussions at work and in
formal meetings. With respect to reading, students can understand
the main ideas in complex text including technical discussions in the
field of specialisation.
Advanced: At the Advanced stage, students can speak flowingly
about social and professional topics, and fields of knowledge related
to their work environment, as well as give prepared and impromptu
speeches.
Mastery: Students can understand with ease nearly everything
heard or read and can summarise information from various sources,
restructure arguments and make clear presentations on topics
ranging from social, current events, culture and arts, as well as
complex business-related areas.
Breakthrough: Provides students with the basic framework for
understanding and using familiar everyday expressions and
satisfying needs with simple phrases.
Waystage: Students will learn to communicate in tasks requiring
direct exchange of information such as self-introduction, asking for
directions and basic reporting. In Waystage, students can speak
using direct and polite phrases, short questions and sentences to
handle basic business and everyday communication routines.

14. BUSINESS START-UP
Business Start-up is a two-level (CEF level A1/A2)
Business English course for adults who need
English for their work. Communication activities in
each lesson offer even more communicative
language practice.
ENGLISH GRAMMAR, BETTY AZAR
Blending communicative and interactive
approaches with tried-and-true grammar teaching,
Basic English Grammar, Third Edition, by Betty
Azar offers concise, accurate, level-appropriate
grammar information with an abundance of
exercises, contexts, and classroom activities.
ADDITIONAL BOOKS
Books other than what is listed here are available
upon request.
BOOKS
AVAILABLE
FORMAT
Paperback
PART OF
Business Start-up
ISBN
9780521534659
DATE PUBLISHED
February 2006
FORMAT
Paperback
PART OF
English Grammar
ISBN
0131849379
DATE PUBLISHED
July 2005

15. Talk to our representative
about training your staff
today.

16. 1 From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-shouldinclude-visual-content-in-your-marketing-data/, based on research
from http://www.billion dollargraphics.com/infographics.html and http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-
needsinfographics-1764.aspx.
2 From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-shouldinclude-visual-content-in-your-marketing-data/, based on research
from http://www.billion dollargraphics.com/infographics.html and http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-
needsinfographics-1764.aspx.
3 From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-shouldinclude-visual-content-in-your-marketing-data/, based on research
from
http://www.web marketinggroup.co.uk/Blog/why-every-seo-strategy-needsinfographics-1764.aspx.
4 http://www.naturalnews.com/029348_relaxation_brain_function.html##ixzz30oJCv0MC
5 http://www.nature.com/nature/journal/v464/n7290/full/nature08860.html
References
REFERENCES