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Women'sVision Foundation Presentation

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Transcript

  • 1. Taking the next steps
    You’re Online…Now What?
  • 2. The numbers
    LinkedIn
    60+ million users
    Facebook
    400 million active users, HALF log on every day
    Twitter
    Over 105 million registered users
  • 3. Nonprofits using social media
    All Organizations
    Associations
    Nonprofit Social Network Benchmark Report, April 2010
  • 4. How Nonprofits use social media
    Nonprofit Social Network Benchmark Report, April 2010
  • 5. Who’s online?
    Google Ad Planner Data, April 2010
  • 6. Who’s online?
    Income at least $75,000
    Twitter 30%
    Facebook 33%
    LinkedIn 46%
    Google Ad Planner Data, April 2010
  • 7. Who’s online?
    At least 35 years old
    Twitter 62%
    Facebook 62%
    LinkedIn 77%
    Google Ad Planner Data, April 2010
  • 8. Who’s online?
    Bachelor Degree or Higher
    Twitter 30%
    Facebook 26%
    LinkedIn 52%
    Google Ad Planner Data, April 2010
  • 9. Why bother???
    Reach our target audience – demos prove it
    Build supporters
    Two-way communication
    Educate
    Tell our story
    Promote events/fundraise
    Advocacy
    Share video testimonials
    Connect supporters
  • 10. linkedin
  • 11. linkedin
  • 12. linkedin
  • 13. linkedin
  • 14. linkedin
  • 15. linkedin
  • 16. facebook
    What you type here goes to all Friends…or just those you select.
    Photos
    Videos
    Event
    Link
  • 17. facebook
    Wall-to-Wall
    Message
  • 18. facebook
  • 19. facebook
  • 20.
  • 21. facebook
  • 22. Grammar, spelling and punctuation DO count!
    Do not ever lie, swear, tell bad jokes and so on
    Watch posting too much religion or politics
    Do not ever post something you don’t want “someone” else to see
    Remember that nothing is totally private
    In general
  • 23. In general
    Don’t be one-dimensional
    Be a resource
    Combine professional & personal posts
    Don’t let people forget you
    Promote the social networking sites WVF is using prominently and often
  • 24. Resources - hootsuite
    Twitter Feed
    Facebook Feed
    LinkedIn Feed
  • 25. Resources - hootsuite
  • 26. Relationships
    Relationships
    RELATIONSHIPS!