Using Social Networking to Promote Your Business 2011

768 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
768
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Add tabs to personalize your pageSearch in FB for apps or look on other pages to see what they useTo change tab name, go to Edit Info, Apps, Edit SettingsCan have “more” tabs – rearrange to have those you want show. Wall and Info cannot be moved.
  • Using Social Networking to Promote Your Business 2011

    1. 1. Using Social Networking to Promote Your Business<br />
    2. 2. what is social networking?<br />Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.<br />
    3. 3. marketing 1.0<br />
    4. 4. marketing 2.0<br />
    5. 5. who is online?<br />62% are<br />25-54<br />years old<br />
    6. 6. benefits<br />2011 Social Media Marketing Industry Report<br />Social Media Examiner<br />
    7. 7. plan<br />Plan THEN act<br />Incorporate into existing marketing efforts<br />Define goals and objectives<br /> Target market<br /> Action to take<br /> Budget<br /> Resources<br />
    8. 8. plan<br />Measure results<br /> Goals<br /> Costs<br /> ROI<br />Revise<br />
    9. 9. it’s all about…<br />Relationships,<br />Relationships,<br />Relationships!<br />
    10. 10. tips & techniques<br /><ul><li>Be a resource AND ask questions
    11. 11. 70/30 rule
    12. 12. Don’t be one-dimensional</li></li></ul><li>tips & techniques<br /><ul><li>Don’t let people forget you
    13. 13. Grammar, spelling and punctuation DO count!
    14. 14. Be responsive AND say Thank You!</li></li></ul><li>tips & techniques<br /><ul><li>Do not ever lie, swear, tell bad jokes and so on
    15. 15. Do not ever post something you don’t want “someone” else to see</li></li></ul><li>strategy<br />
    16. 16. focus!<br />blog<br />
    17. 17. commonly used tools<br />2011 Social Media Marketing Industry Report<br />Social Media Examiner<br />
    18. 18. facebook<br />Over 500 million active users, HALF log on every day<br />61% of users are over 35<br />62% earn at least $60,000<br />Second most popular website in U.S.<br />People have Profiles; Businesses have Pages<br />
    19. 19. profile<br />
    20. 20. page<br />
    21. 21. adding tabs/links<br />
    22. 22. examples<br />
    23. 23. advertising<br />Can promote website or Facebook pages, events, applications and groups<br />Daily budget<br />Schedule<br />Target audience<br /> Location<br /> Demographics<br />Likes and interests<br />Connections<br />
    24. 24. example<br />Demographics<br />Over 18 years old, within 25 miles of Denver, NOT fan of my Page<br />$10 daily budget<br />404,229 impressions<br />75 clicks throughs<br />$1.31 cost per click<br />$98.61 spent<br />
    25. 25. twitter<br />Over 200 million registered users<br />Over 140 million tweets sent every day<br />30% of users earn over $100,000<br />24% are 35-49<br />49% have some college education<br />
    26. 26. page<br />
    27. 27. linkedin<br />Over 100 million members <br />71% are over 35 years old<br />69% earn at least $60,000<br />48% have attended college<br />37th largest website in U.S.<br />
    28. 28. profile<br />
    29. 29. connections<br />
    30. 30. company page<br />
    31. 31. groups<br />
    32. 32. answers<br />
    33. 33. advertising<br />As low as $10 per day<br />Target audience<br />Geography<br />Industry<br />Job function<br />
    34. 34. blogging<br />At least 150 million blogs<br />25% of bloggers are 25-34 years old<br />29% are 35-44 years old<br />21% are 45-54 years old<br />50% post 1-3 times a week<br />67% of bloggers are men<br />
    35. 35. example<br />
    36. 36. youtube<br />Over 2 billion videos watched every day<br />36% are 18-34 years old<br />29% earn over $100,000<br />13% have attended graduate school<br />4th largest website in the U.S.<br />“90% of Internet traffic will be video by 2012” (Nielsen)<br />
    37. 37. channel<br />
    38. 38. advertising<br />Target audience<br />Demographic<br />Interest-based<br />Content<br />Buzz<br />
    39. 39. but I don’t have time!<br />
    40. 40. time management<br />
    41. 41. why?<br />Word of mouth on<br />steroids!!<br />
    42. 42. tell people!<br />
    43. 43. it’s all about…<br />
    44. 44. final thought…<br />
    45. 45. questions?<br />Connect with me!<br />www.facebook.com/deb.krier<br />www.facebook.com/DebKrierTheSociaLight<br />www.linkedin.com/in/deborahkrier<br />www.twitter.com/debkrier<br />www.debkrier.com/my-blog<br />www.youtube.com/dkrierthesocialight<br />

    ×